BA Marketing Management | Assignment

Added on - 16 Sep 2019

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Staffordshire UniversityFaculty of Business Education & LawHand in location: (tick asappropriate)STOKEBLACKBOARDXAssignment DetailsCourse: BAMarketing Management, BA Human Resource Management , BAInternational Marketing Management, BA Business Management, BA EventManagementModule Title: Applied Business ResearchModule Code:Assignment Title: A Research ReportWeighting 100%Tutor: M.AshWord Guideline 3500 wordsAssignment Timetable:Date Set:05/10/15Submission Date and Time: 06/05/16Expected Return: 03/06/16Learning Outcomes to be Assessed:1Understand research methods that underpin business and management2Formulate research questions and critically develop a programme of investigation toaddress them3Understand and critically apply the ethical and methodological dimensions of thebusiness research process and their application
4Develop research designs using a range of quantitative and qualitative analyticalmethods to address business research problems5Demonstrate skill and understanding of statistical analysis and presentation usingappropriate statistical softwareAssignment set by:M.AshAssignment verified by: Scrutiny PanelAssessment Brief: You must choose one of the options outlined below1Produce a research report on a topic of your choice but one agreed with byyour supervisor2Produce an applied consultancy report. This can only be completed with theapproval of Dr J Tong. Such approval will be recorded during semester 1 of themodule. If you have not been approved for this route your submission will not beaccepted.You must state clearly on your submission which of these you have competedFor assignment route 1 you should submit an applied research report. The reportshould address a substantive and non-trivial topic and should conform to the structureshown below -Background; Scope and context for the study(100 words)Problem Statement: This section will provide the research topic, research question andobjectives of the study.(50 words)Literature Review: Conduct and present a detailed review of relevant literature and orsecondary information relevant to your research question. (1500 words)Research Methodology: Here you should critically present your proposed researchmethodology and methods. This should present and critically justify your strategicdecisions on research philosophy and strategy and how these influenced the subsequentresearch design. You should describe and critically analyse tactical decisions concerningkey issues such as population and sample, and methods of data collections. Describe howyou survey instrument was constructed and utilized in your study.Describe the types ofdescriptive statistics that you are proposing to employ and any use of inferential statisticsthat you are proposing to use.(600 words)