Assignment on Strategic Analysis of Pizza Hut

Running head: PIZZA HUT
Strategic analysis of Pizza hut
Name of the Student
Name of the University
Author’s Note

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PIZZA HUT
Table of Contents
Assessment 1..............................................................................................................................3
Introduction................................................................................................................................3
A. Background of company..............................................................................................3
B. Vision of company......................................................................................................3
C. Mission of company....................................................................................................4
D. Purpose of company....................................................................................................4
E. Situation analysis.........................................................................................................4
F. Strategy and marketing targets........................................................................................5
Review marketing performance.................................................................................................5
A. Effectiveness of marketing and factors for improvement...........................................5
SWOT analysis.......................................................................................................................6
Scope marketing opportunities...................................................................................................7
C. Analysis of marketing opportunities with organizational goals..................................8
D. Impact of marketing opportunities on business...........................................................8
Marketing objectives..................................................................................................................9
Risk management strategy.......................................................................................................10
Conclusion and recommendations...........................................................................................11
Assessment 2............................................................................................................................12
Financial management techniques...........................................................................................12
Codes of practice......................................................................................................................12
Strategic organisation documents............................................................................................13

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PIZZA HUT
Consultation for the impact of marketing activities.................................................................16
Principles of marketing............................................................................................................16
Compare and contrast strategic, operation and tactical analysis techniques............................17
Reference..................................................................................................................................18

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PIZZA HUT
Assessment 1
Introduction
A. Background of company
Pizza Hut Inc. is considered as huge pizza based Restaurant cum company all over
the world regarding the Pizza outlets. This company was established in the year of 1958 with
the empowerment of brothers Dan and Frank Carney within their birthplace of Wichita
(Aithal 2016). At that time, one of their friend had a suggestion to open a pizza shop and after
that, they have agreed with this suggestion by borrowing $600 from his mother. By applying
that money, they rented a small building and also purchased a second-hand pizza machine for
making pizzas (Armstrong et al. 2014). In 1962, Robert Chisholm made this company as a
treasurer by combining with this company. In 1966, this pizza company had been increased
their pizza shops up to 145 numbers and for that they had decided the establishment of the
home office was necessary at their home location of Wichita (Baesens et al. 2016). In 1968,
the authorised pizza hut was established in Canada (Berman 2016). This action had been
leaded to acquire 40% of the company’s authorization operation. In this way, they had a turn
in their business to make a pizza chain throughout the world.
B. Vision of company
The Pizza hut company is popular for making various pizza to serve to the customers.
The one and only vision of this company is to serve the people their eating items (Bornholt,
Mytkowicz and McKinley 2014). The eating items are mainly in pizza related and it needs to
satisfy the customers by delivering their desire eating items at the minimum cost and also
minimum timing (Case 2017). Apart from that, for improvement of the well-being of the
customers as well as community and also people, it requires to connect them with this
organizations.

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PIZZA HUT
C. Mission of company
The mission of this company is to make a number of perfect pizza and provide them
along with the courteous as well as helpful service within the time to all of the customers.
Moreover, the company has done the activities of the making pizza by offering a number of
team members for rising the growth of the organization and also advancement within the
organization for making a safe environment (Grewal et al. 2017). Another responsibility of
this organization is to gain more profits by providing the shareholders with their significance
of growth.
D. Purpose of company
The principal purpose of this company is provide the key product regarding with
pizza. Because with the delivering of the pizza, the actual objective of this company is to
manage the customers’ satisfaction (Islam 2017). Additionally, to achieve the customers’
satisfaction, it requires for this organization to make the perfect pizza within the minimum
slotted time and also affordable prices.
E. Situation analysis
Within the 5C’s, they are indicating the C’s with company, customers, climate,
competitors and also collaborators (Kumar 2015). This 5C is one of the important parameter
for situation analysis. The main focus is to provide the perfect eating items to the customers
for achieving the business goals for competing with the others by collaborating with making
of partnership with another companies (Lees-Marshment 2014). This achieving strategy
makes the business climate as safe.

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PIZZA HUT
F. Strategy and marketing targets
The strategy of this company is to design various offering as well as services in accordance
with the customers’ choice. Generally this company has been operated through the value
oriented positioning strategy for making the everlasting image in the clients’ mind.
According to the marketing mix, this company has been used the marketing
segmentation in terms of geographical and also psychographic segmentation (Mazariegos et
al. 2016). This company has been targeted the markets in account to make the family oriented
products that means they offer mainly pizzas without meat along with salad and also pasta so
that the most of the people attaching with the disliking of pizzas can enjoy the taste of that
pizzas (Metin and Kizgin 2015). This pizza hut is also an enjoyable place for the college or
universities students.
Review marketing performance
A. Effectiveness of marketing and factors for improvement
The pizza hut company provides various high quality based products and also services
relating with the pizza for ensuring to make a good customer base for successful industry
(Metzger et al. 2014). Also, they have a competitive edge by offering various innovative
products which leads to give success to the companies. Also, the new products help this
company to move forwards to the competition. Also, it has been mentioned that the new kind
of products deliver to Asian customers for filling the gap between the pizza hut and also the
customers.
For improvement, the pizza hut requires to maintain some factors which are helpful
for them. The success factors are as:
 Unique style based recipes
 Promotion of various pizzas