Marketing Communication for Pizza Hut: Assessment of the Campaign

Running head: MARKETING COMMUNICATION
Marketing Communication
Name of the Student
Name of the University
Author note

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MARKETING COMMUNICATION
Table of Contents
Background Brief.......................................................................................................................2
Products and Services................................................................................................................2
Fulfillment of Needs of Customers............................................................................................2
Description of Customers Served by Pizza Hut.........................................................................3
Assessment of the Campaign.....................................................................................................3
Communication Objectives of the Campaign of Pizza Hut.......................................................5
Summarizing Media Used in Campaign by Pizza Hut...............................................................8
Discussion of Strengths and Weaknesses in the Campaign.....................................................10
Recommendations....................................................................................................................11
Conclusion................................................................................................................................13
References................................................................................................................................14

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MARKETING COMMUNICATION
Background Brief
The company that has been chosen for the advertisement critique is Pizza Hut
Singapore. Pizza Hut is one of the American restaurant chain and international franchise that
was founded in the year 1958 by Dan and Frank Carney. Pizza Hut has employed more than
16796 restaurants in the entire world and this is the wholly owned subsidiary company in an
effective manner.
Products and Services
The different kinds of products and services that are sold and offered by Pizza hut to
the different customers in the organization. The most popular product that is sold by Pizza
Hut includes pizzas, garlic breads along with various pastas. The pizzas that are sold by Pizza
Hut includes various pizzas that are of high quality and they are being served to the
individuals in sizeable portions efficiently. The customers who love rich taste of pizzas and
pastas, the Pizza Hut is the perfect food joint for those individuals.
Fulfillment of Needs of Customers
Pizza Hut tries to provide and offer the different customers with various kinds of
pizzas and try to satisfy their needs as there are different sizeable portions to the different
customers. Pizza Hut tries to meet the different expectations of the customers in the
organization by providing them with various excellent services such as providing them with
fast delivery along with introducing various food items and various ranges of pizza has
helped them in gaining more competitive advantage in comparison to the different other
competitors in the economy. Furthermore, it is essential in nature to study and analyze the
perceptions of the different customers in regards to the brand and try to get a proper insight
on the different aspects that is required to be improved in an appropriate manner.

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MARKETING COMMUNICATION
Description of Customers Served by Pizza Hut
There are different customers who are being served by Pizza Hut in an effective
manner in which it includes the premium customers in an effective manner. The customer
duties include taking orders from the different clients, answering the queries of the customers
in an effective manner and ringing and reaching out to the customers in an effective manner
as well.
Furthermore, it was seen and noticed that Pizza Hut tried to attract more customers in
an effective manner that will help in solving the different issues of the customers effectively.
The customers are satisfied by the services provided by the company and they prefer eating at
Pizza Hut in comparison to the other competitors in the market.
Assessment of the Campaign
The campaign was related to the pizza hut is aiming to take into the ‘foodie culture’.
Pizza Hut plays up foodie’s woe in the first brand campaign with the O&M. Pizza Hut has
worked with Ogilvy Singapore for the new brand platform called “Your Slice of Simple”.
The first platform looks to rekindle the different Singaporeans love for the food and this
helped Pizza Hut in celebrating the simple experience. The campaign is generally named as
“Food Anonymous” and this helps in depicting the confessions of the foodie-focused group
therapy session("Ogilvy Singapore's New Pizza Hut Campaign Celebrates Simple Pleasures
Of Foodie Complexity" 2018).
Furthermore, it has been seen and analyzed that the campaign calls out the pretentious
and recovering the different foodies as to seek proper and accurate support for tackling the
melancholy and anxiety in an efficient manner which will result from the food over
pretentiousness and complication. Based on the respective insight, this can be analyzed that
in the complex world, the ideas help in highlighting the different traits that helps in reflective