REV UP Business Plan 2022

2022
REV_UP
BUSINESS PLAN

PAGE
Executive Summary 1
Company Overview 2
Vision 2
Mission 2
Core Values 3
Milestones 3
Key Success Factors 3
Our Product and Services 4
Market Analysis 5
Marketing and Sales Plan 6
Management and Organization Summary 8
Personnel plan 10
Startup Expenses and Capitalization 11
Financial Plan 12
References 14
Table of Contents
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Executive Summary
REV_UP is a world-class provider of last mile logistics services. REV_UP operates with the
sole aim of helping businesses and individuals to deliver their products, goods, or items in
Lagos and beyond, while offering creative courier solutions that take the complexity out of
doing business.
At REV_UP, our product and services offering include efficient last mile, door to door
delivery using super-fast motor bikes and a professionally developed mobile and web
application to enable seamless transactions for our wide range of customers.
REV_UP will be set up in Lagos, the commercial heart of Nigeria and seek to navigate the
highly demanded last mile logistics industry. The company intends to target SMEs and
households for delivering its products and services, while adopting industry’s best practices
and customer centric marketing strategies and pricing plan.
To fully operationalise the business, the management of REV_UP would require a sum of
N86,750,000, which would be used in procuring the required assets for the running of the
business and also utilised as operating expenses for the business’ first year of operation. To
provide for unforeseen expenditures, the management has included in the startup expenses
20% contingency fund. When fully operational, the business, running at the worst case
possible, would be able to cover its variable costs of sales. However, going by industry trend
and marketing effort by the REV_UP team, year on year growth is projected at 10% and
could even be higher given the right management energy.
This business plan document represents our plans for the organization to enter the Nigerian
Logistics Industry by not just providing a delivery service but also to create a hub of
convenience and top-notch reliance to our customers It captures our current growth and plans
for the future; it also serves as the guidelines for investors and staff alike.
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Company Overview
REV_UP is a world-class provider of last mile logistics services. REV_UP operates with the
sole aim of helping businesses and individuals to deliver their products, goods, or items in
Lagos and beyond, whileoffering creative courier solutions that take the complexity out of
doing business.
Vision
To be a world-class last-mile delivery company that caters for the delivery needs of every
Nigerian, while facilitating and enabling a prosperous economy.
Mission
To provide our customers reliable, effective, and flexible logistics solutions that will meet
and exceed their needs, through the utilization of advanced information technology systems
and bespoke customer service.
Core Values
At REV_UP, we place preferences on and are committed to the following attributes:
 Speed
We understand the importance of time, whether you want your documents delivered same
day or the next day, we are just a click away to meet your time-sensitivedelivery needs. Our
customer service is at your disposal and ready to answer the questions unique to your
business.
 Reliability
We would sustain a consistent brand image that delivers on its promises to its stakeholders,
investors, customers, and team members alike. Our services are designed to meet and exceed
our customers’ needs.
 Technology
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