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Direct Marketing Assignment (Doc)

   

Added on  2020-10-22

8 Pages1941 Words402 Views
Plan Direct MarketingActivities

Table of ContentsINTRODUCTION...........................................................................................................................31a. Introduction................................................................................................................................31b. SWOT analysis..........................................................................................................................31c. Marketing Objective...................................................................................................................41d. Strategies....................................................................................................................................41e. Implementation..........................................................................................................................51f. Calculate cost..............................................................................................................................61g. Responsibilities..........................................................................................................................62. Recommendation report describing key long term strategic objectives......................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTIONDirect marketing is referred to as the advertisement done through direct communicationthrough the customers via cell phone text messages, email, websites etc. (Plan direct marketingactivities. 2018). The company of which direct marketing plan has to be prepared is Haigh'sChocolates. This is an Australian chocolate making company based in Adelaide. In this report,introduction, SWOT analysis, marketing objective, strategies, implementation, budget cost andresponsibilities are explained in the context of company.1a. IntroductionHaigh's chocolate is an Australian company having its headquarter in Adelaide, southAustralia. This company is known for the manufacturing of bean to bar chocolates. Company hasmore than five hundred employees having its service in four states of Australia such as Adelaide,Melbourne, Sydney, Canberra (Cravens, 2017). This business was founded in 1915 by Alfred E.Haigh. Haigh had gone to Switzerland to bring the new technologies to Australia. Company isselling its chocolates in four states of Australia. It want to increase the sale of it with the help ofdirect marketing. Direct marketing help the company in advertising their products with directcommunication through mobile phones, emails, websites etc. The objective of company is toincrease its sales in Australia and also to export their products in other countries. 1b. SWOT analysisSWOT analysis is done to check the strength, weakness, opportunity and threat ofcompany. These are analysed to know about what is missing and what is required to achieve.SWOT analysis of Haigh's chocolates is stated here as under.StrengthHaigh's chocolate is providing bean tobar chocolates which is a uniqueproduct of the company (Piercy, 2016).Company is operating its businesswithin four major states of Australia,Canberra, Adelaide, Sydney andMelbourne.The management of company is goodWeaknessSince company is having less numberof employees therefore it is a smallorganization having little turnover.Currently company is missing toincrease it's business in Australia andother countries.Could not found a Fair TradeFoundation Certificate.

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