International Meetings Management

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International Meetings Management
Student Name
Assessment Title Planning and Delivering an Event – the theory and
practical considerations
Module International Meetings Management BMIH6007
EVENT NAME- POSITIVE AND NEGATIVE EFFECT OF COVID 19 IN HOTEL INDUSTRY
EVENT WILL BE ON MARRIOTT FOREST OF ARDEN.
Contents

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International Meetings Management
TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................3
INTRODUCTION......................................................................................................... 4
MAIN BODY................................................................................................................ 4
CONCLUSION........................................................................................................... 13
REFERENCES.......................................................................................................... 14

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International Meetings Management
EXECUTIVE SUMMARY
Planning and delivering events require various types of analysis so
accurate results can be found. The current case study is based on
analysing the positive & adverse influence of Covid-19 crises on hospitality
industry. selected organization for respective report is Marriot Forest Hotel
which is one of the biggest companies of specified industry. Current case
study has involved the vent cycle through relating with organization. It has
conducted research for the targeted audience and method for connecting
to in order to fulfil purpose. Report has comprised feasibility study to derive
deep emphasis on various element. Also, operational activities involved in
carrying out the event is evaluated along with the budget for the same. It
incorporates the cultural factors which might have an impact over the event
success.

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International Meetings Management
INTRODUCTION
Planning and delivering an event refers to the making practical
exposure of an industry to derive deep knowledge in order to accomplish
particular objective. In current era, it is very crucial for company to focus on
changing trends in order to derive sustainable growth through obtaining
competitive advantages. The currents study is based on evaluating the
positive and negative impact of Covid 19 crises on Marriott Forest of hotel
industry. The hospitality industry is one of the fast growing sector as it largely
contribute in development of United Kingdom so it becomes essential to
analyze the favourable and adverse influence on the same. The selected
organization’s event get influenced from pandemic will be included. Marriot
Forest is one of the best hotel of Arden which provides variety of services like
tournaments events, restaurant, spa, etc. Present report will comprise
understanding of event cycle of conference by relating it to the purpose of the
report. Event research will be included in current case study through
describing the target market with ways of reaching them. Feasibility study
related with event will be involved to provide deep emphasis about the same.
Current report will comprise all details regarding event operations in
systematic manner. Importance of financial management in respect to budget
for carrying forwarding the objective will be shown. Industry trend will be
involved to gain depth understanding of selected topic.
MAIN BODY
 The Event Cycle
Event Cycle (EC) refers to the ability of management of organization in order
to track and identify suitable course of action on an event at appropriate time.
The EC is basically a particular process that starts from a point and end by