Event Management in the Hotel Industry: Negative and Positive Effects of COVID-19

Planning an event about
negative and positive effect
of covid 19 in Hotel Industry

Table of content
EXECUTIVE SUMMARY
INTRODUCTION
The event cycle
Event Research
The Feasibility study
Budget
Industry trends and cultural considerations
CONCLUSION
REFERENCES
Appendix

EXECUTIVE SUMMARY
 The report is on event management in a virtual scenario.
 It speaks about the event cycle, research gone in conducting event, feasibility for it,
budget to be followed and the industry trends and cultural considerations in hosting
virtual event.

INTRODUCTION
Event management is a practice defined as managing the event activity in the organisation.
This report is based on the case study of the Marriott Forest Hotel in respect to its event management
practices.
Marriott Group was established in the year 1927 by the founder J. Williard Marriott and Alice Marriott.
The headquarter of the group is located in United States.
Company is currently catering its services at approximately 8488 locations across the globe. This project will
discuss about the event planning related practices used at the hotel.
Henceforth, report will emphasis over the event cycle associated with the event.
This event is an online event due to the current covid situation.
This event is a motivational and career guidance related event in which guest speaker will be introduced to
host the audience.

The event cycle
Event cycle is the entire process associated with the event
conducted.
This start with the planning phase for the event.
In this event planning is done about the speaker that has been
invited to host the audience, mode of conducting the event that is
online, marketing related planning, venue related planning and
many such planning are done to conduct the whole event.
Planning is the first step involve in the whole event.
The next stage is to contact with organisation and its logistics.
This is a crucial stage part of the whole event planning.
At this level stakeholders are communicated so that necessary
supply could have been done regarding the whole event conducted.
Logistics involve all the supply at the sufficient level and also the
organisers require looking at the prices of logistics.

Event Research
This research has been conducted with support of the secondary method.
The information is already available over different platform such as internet,
books, journals and many such platforms that has been used under this
study.
The research is an integral part of every study and event conducted as
information become the guiding factor or tool that could favour in such
manner that all aspects could be covered as a professional.
The qualitative method of research has also been used as the topic requires
the various qualitative type of information that can allow as a professional
to deliver the entire study.
Research becomes the basis behind channelizing the entire study or practice.
It makes it essential to achieve the overall objective behind the study
conducted to deliver the entire study with support of proper research about
the different areas such as event life cycle, financial management and many
such practices associated with the event conducted.