Negative and Positive Effects of COVID-19 in Hotel Industry

Planning an event about
negative and positive effect of
covid 19 in Hotel Industry

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
The event cycle............................................................................................................................4
Event Research............................................................................................................................5
The Feasibility study....................................................................................................................6
Budgets........................................................................................................................................7
Industry trends and cultural considerations.................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
 Event management is a practice defined as managing the event activity in the
organisation.
 This report is based on the case study of the Marriott Forest Hotel in respect to its event
management practices.
 Marriott Group was established in the year 1927 by the founder J. Williard Marriott and
Alice Marriott.
 The headquarter of the group is located in United States.
 Company is currently catering its services at approximately 8488 locations across the
globe. This project will discuss about the event planning related practices used at the
hotel.
 Henceforth, report will emphasis over the event cycle associated with the event.
 This event is an online event due to the current covid situation.
 This event is a motivational and career guidance related event in which guest speaker will
be introduced to host the audience.
 This report will talk about the event management related practices used at the
organisation.
 Henceforth, presentations will emphasis over the event cycle associated with the event.
 What kind of research has been conducted in against to deliver the said event practices.
 The ways and techniques applied for delivering the market research for the same event
will also demonstrate under this project.
 Feasibility study will also conduct as a part of this whole study.
 Presentation will also talk about the event operations in detail.
 Possible budget will also discuss under this project.

 Industry trend and cultural dimensions associated with the event will also discuss under
this research project.
The event cycle
 Event cycle is the entire process associated with the event conducted.
 This start with the planning phase for the event.
 In this event planning is done about the speaker that has been invited to host the
audience, mode of conducting the event that is online, marketing related planning, venue
related planning and many such planning are done to conduct the whole event.
 Planning is the first step involve in the whole event.
 The next stage is to contact with organisation and its logistics.
 This is a crucial stage part of the whole event planning.
 At this level stakeholders are communicated so that necessary supply could have been
done regarding the whole event conducted.
 Logistics involve all the supply at the sufficient level and also the organisers require
looking at the prices of logistics.
 Financial budgeting is the third step involve in the event management cycle.
 This is about to manage the whole finances available for the respective event.
 As the financial resources are all limited in number which make this phase more
significant in term of event planning.
 Financial budgeting is a process that involves preparing budget for all types of activity
related to planning phase, marketing related budget, logistic related budget and all other
key functional areas that require budget.
 Financial management is an important part of the entire event management activity as
behind the success of every event this is essential to manage the financial resources part
of the event in the best way possible.
 Risk analysis assessment is the fourth stage involve with the event management planning.
 This is a phase that demonstrates about the risk analysis and assessment related to the
level of risk involve in the event conducted.
 In the time covid the risk is related to the health and safety related issues facing by the
target audience.