Planning for Growth Assignment - Southern Business Technology

PLANNING FOR GROWTH

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Analyse key consideration for evaluating growth opportunities...........................................1
P2 Evaluate the opportunities for growth by applying Ansoff's growth vector matrix..............5
TASK 2............................................................................................................................................8
P3 Sources of funding available for companies with its advantages and disadvantages............8
TASK 3............................................................................................................................................9
P4 Business plan for growth of organisation..............................................................................9
TASK 4..........................................................................................................................................11
P5 Exit and succession option for small business.....................................................................11
CONCLUSION..............................................................................................................................12
REFRENCES.................................................................................................................................14

INTRODUCTION
Planning is defined as systematic framework that manage entire business activities and
functions in appropriate way so that predetermined goals and objectives can be accomplished. It
consist various action plans and strategies which beneficial in operating business and perform all
tasks in better manner in order to get best possible outcomes. Planning is essential in achieving
growth and success because it defines set targets and arrange necessary resources as well as
provide guidance to accomplish it. Every businesses undertake appropriate plans for achieving
economies of scale and sustainability development as well (Brinckmann, J., 2010). This report is
based on Southern Business Technology which is a telephone systems and telecommunication
provider in the UK. This assignment will analyse key consideration for evaluating growth
opportunities and assess several methods for raising funds. In this develop business plan and
communicate for scaling up a business and achieve growth. It will assess the exit and succession
options for small business enterprises.
TASK 1
P1 Analyse key consideration for evaluating growth opportunities
In the modern era, every business firms focusing on capturing market by formulating
appropriate plans and strategies that facilitate to achieve growth and success in well manner.
They carry out their business functions or activities and operate them effectively for generating
higher revenues or profits as well (Barbour, E. and Deakin, E.A., 2012). Company always try to
develop their size and wealth by utilising resources as it is essential in developing long term and
short term objectives that directly interlinked with organisational vision and mission. In present
time, tough competition can be seen in the market place and competitors are trying to enhance
reputations for surviving in competitive environment. Therefore, planning play vital role in
achieving competitive advantages in which they can adopt best promotional tools, modification
or new product development as well as utilise smart technology to perform entire tasks and work
wit effective manner.
There are required appropriate future plan for growth and success which can be possible
through carrying out research, investigations, surveys and study regarding particular market.
With the help of these, company can analyse competitors, customers choices and demands, tastes
and preferences and market conditions that facilitate to grab opportunities and achieve
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predetermined goals or objectives in better ways. These are essential in making decisions about
producing effective goods or services that can meet customers requirement and desired
expectations as well. On the other side, it is beneficial in taking leap in the market and attain set
targets which support in increasing brand values and reputation among competitors.
Resources: There are many resources are have by organisation like employees and
technological equipment’s which enables them to achieve their targets in successful manner.
Core competencies: It is considered as the combination of multiple resources and skills
have by organisation which provide competitiveness to their operations which helps to develop
distinctive identity in market.
There are defined some models and strategies that must be executed and implemented in
better manner to accomplish set goals. These are as followings:
Porters generic strategies:
It is best method for getting success and achieve higher growth as manager consider the
marketing strategies for identifying the various challenges and competitors so that effective plans
can be created. In this included four major components such as: Cost leadership: It is best strategy that company considered for achieving higher returns
on investments with help of setting best prices on their products or services (Grichnik, D.
and Kapsa, D., 2010). Southern Business Technology has decided to provide better
quality of telecommunication products or services at reasonable costs so that customers
can afford and satisfy their desired needs or wants in well manner. Cost focus: It is another best strategy where company make decision to lowering the
costs in small market segment so that targets can be achieved. Southern Business
Technology has considered niche market for understanding better to customers needs and
expectations (Burton, P., 2010). Therefore, they set low costs or prices on their products
and telecommunication services. they focus on building strong relationship among people
as well as targeted customers for achieving long term objectives. Differentiation focus: This strategy also adopted by various companies for the purpose
of attracting number of customers towards innovative as well as creative products. It is
essential ins differentiating products from other competitors so that customers can be
satisfied and loyal. Southern Business Technology can undertake this strategy for
modifying products so there is required to implement innovative ideas and creativity into
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