Planning for Growth in Small and Medium Enterprises: A Case Study of Blighty Cafe in London, UK

Planning for growth

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
P1: Evaluating key considerations for analysing growth opportunities using related models :..3
P2: Evaluation of the opportunities for growth using Ansoff's growth vector matrix :..............6
P3: Assessing various types of potential sources that can be used by companies to collect
funding with their drawback and benefits :.................................................................................7
P4: Formation of a business plan that includes objectives, financial information and strategies
for achieving growth : ...............................................................................................................8
P5: Options for exit or succession to a small business enterprise with their benefits and
drawbacks :...............................................................................................................................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Growth is a process of learning and getting better. This is a crucial process for
organisations and even for the people in their life. It is not a one time process and must be
consider and achieved in the lifetime. This provides expertise to the person or organisations that
is achieving growth. Growth helps companies to increase their markets that directly impact on
their revenue and profitability positivity (Peterson, 2018). Small and medium enterprise (SMEs)
are enterprises that operate on a small or medium scale. These are the most commonly found
types of business in the world. The following file is based on analysing methods for planning and
achieving growth to a business entity. The chosen company for the file is Blighty which is a cafe
situated in London, UK. It first starts with the analysation of the key considerations for
evaluating growth opportunities using several models. Than it analyses the opportunities fro
growth using Ansoff's growth vector matrix. Then there are some important sources of funding
for business enterprises with their advantages and disadvantages. It then includes a business plan
which comprises of the financials and strategic objectives. At last there are exit or succession
options for small scale firms.
MAIN BODY
P1: Evaluating key considerations for analysing growth opportunities using related models :
Achieving growth is not an easy process. There are opportunities always available in the
market. For attaining growth these opportunities are needed to be analysed according to the
market and scale of the busines (Adu-Gyamfi, 2020). Blighty is a cafe in the Porsche area of
London, UK. It was established in the year 2013 It provides mostly all of the food products that a
cafe renders to its customers such as – coffee, pizza, burgers, French fries, British food and wine
too. Its main focus is on particularly British food. It specialises in providing British food that has
been eaten from a long time by the British people. It claims itself as the best British food serving
place. Several models are used in order to scan the business environment and identifying the
growth opportunities. Some of these models are – Pestle, porter's generic and BCG. These are
discussed in the following in relation of the Blighty cafe.
Pestle of Blighty :

Pestle is a strategic framework used to analyse the external business environment of the a
company. This provides major factors of the external or macro factors. It's name is the acronym
of the factors that are included in the modal. Following is the elaborated pestle in context of
Blighty :
 Political – These are the governmental policies that have influence over the
business environment such as – fiscal policies and free trade disputes. The
policies that may be given for the quality of food or area of practices are some
political elements that can effect the company (Heim LaFrombois and et.al.,
2019).
 Economical – These factors has a direct impact on the economy of a country and
its performance such as – income distribution, employment levels and impact of
globalisation. Mostly every type of business boost the economy in which they
operate and the economy of w3hich it belong. Economical factors such as –
disposable income and spending power of the people can effect Blighty as higher
the income and spending power, more the people will spend on non essential
products such as eating in the cafe.
 Social – These are the people of the society related factors. The people have a
influence on generally every type of business as they are the final consumers for
which the business operate (Yan and et.al., 2021). Some types of social factors are
– consumer attitudes, buying patterns and demographics. If the related company
provides quality and food product to which the consumers can relate, it can be
benefited from this factor.
 Technological – These factors relate to the level of innovation and technology
that the company is using or can use for producing goods, distributing them and
communicating with the customers. Brightly can use efficient coffee rendering,
food storing and food serving innovatory ways to its customers. This can help it in
increasing the level of satisfaction of the consumers.
 Environmental – These type of macro factors relate to the environmental issues
of the surroundings and the world by practising sustainable ways of producing
and serving the goods to the market (Van der Wouden, 2020). The consideration
of these factors help a company to avoid any legal consequences and gain a