Planning for Growth in UK Assignment
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Added on 2021-01-01
Planning for Growth in UK Assignment
Added on 2021-01-01
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Planning for Growth
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Analysis key consideration of growth opportunities for an organisation..........................1P2 Identifying opportunities of development by using Ansoff matrix...................................3TASK 2............................................................................................................................................5P3 Sources of funds and its benefits as well as drawback......................................................5TASK 3............................................................................................................................................7P4 Develop business plan in order to get growth with strategic as well as financial objectives7TASK 4............................................................................................................................................8P5 Succession and exit option for enterprise with its drawbacks and beneficial...................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONGovernment of United kingdom has announced ambitious new target has get morebusiness which are run their work at small level. In 2013 to 2014, authority has spend approx £11.4 billion in medium and small businesses those are employing 250 workers or less that isequal to 26% of total government spending. It is a recruitment firm located in UK and approx105 workers working here. Organisation has earning capacity is 35,000 pound and growth rate is43%. In this report covers analysis key consideration for growth opportunities in company andidentifying growth opportunities (Barbour and Deakin, 2012). This assignment has coverspotential sources of funding with each one benefits as well as drawback and make business planand exist option for enterprise profitability. TASK 1P1 Analysis key consideration of growth opportunities for an organisationIn present scenario, government of United Kingdom has make policies for promotingsmall & medium enterprises through this firm are able to take advantages and operate businessactivities appropriately. Marketing manager of the company has conducting market research inorder to identify opportunities and compositors plan so that they compete them appropriately andgrape chance. Through this, Austin Fraser has analysis improvement area and take action to getgrowth in long period of time thus help to enhance opportunities and organisation are able toachieve goals and objectives in limited period appropriately (Brinckmann, Grichnik and Kapsa,2010). Here are explain some key considerations which aid Austin Fraser to grow very fast hasdetail below: Market share: Marketing share can de define as how many clients has purchaseparticular firm product and services and what is their total contribution in same industry.Management has develop action of plan for get higher market share, for this they areproduce high quality goods thus help to enhance customer's satisfaction resulted largenumber of consumer has buyer organisation commodities. Through this activities, AustinFraser are able to achieve competitive advantages as compare to their competitor atmarket place appropriately. It is pay very important role for company to get long runsustainability. Austin Fraser has approx 6.3% in the year 2017. De Poel and Propel hasbiggest competitors of Austin Fraser which are provide same kind of services to clients. 1
Turnover: It mean total sales of the company with in a year and it should becalculated on half yearly, quarterly, or monthly according to their requirement. Eachone company has shows their turnover in their financial report because stakeholderneeded that information and accordingly take decision of investment in firm. AustinFraser have turnover of 35 million in a year through this they are generate revenuewhich help to operate whole business activities effectively in long run. Profitability: By sales turnover, firm are get profits margin. Each one organisationwhether it is small, medium or large wants profitability. Two kind of profits earn byfirm monitory as well as non monitory value. In non monitoring situation firm areincrease their brand value, goodwill, worth, image at market place through this theyare increase their overall value in long run (Burton, 2010). Management of AustinFraser has keep focus on different aspects like services quality, buyer's satisfaction,delivering method and many more in order to get profits. It is a managerresponsibility to provide services appropriately to achieve aim. Staff: Human resources manager of Austin Fraser has organising training programfor their staff members in order to enhance their capabilities, services delivery skills,behavioural etc. Through this, they are provide high quality of services deliverywhich help get customer's satisfaction in long run and increase growth opportunitiesfor Austin Fraser at market place. Advanced technology: In current market scenario, technology has rapidly changewith time because each one company has focus on quality of product for this they uselatest technology. By this, enterprise are capable to provide superior goods to theirclients and get higher satisfaction. Therefore, it is very important for Austin Fraser tolook into various aspects like employees skills, capabilities, market strategies,analysis and many more (Chapin, 2012). Austin Fraser's overview: Mission: “Provide best life sciences system” it is a the main mission of Austin Fraser.Organisation has several IT specialised employees and provide recruitment consultancy to theirbusiness to business client. Firm are delivering their services by latest technology and updatedtools. Work of Austin Fraser:2
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