Planning for Growth: Assessment and Strategies for Small Businesses

Planning for growth

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Important deliberation for assessment of growth opportunities........................................3
P2 Assessment of development chance with Ansoff's matrix................................................5
TASK 2............................................................................................................................................6
P3 Potential source of financing.............................................................................................6
TASK 3............................................................................................................................................9
P4 Detailed business plan.......................................................................................................9
TASK 4..........................................................................................................................................13
P5 Critical evaluation of exit or succession options for small business and making a decision
of appropriate courses of action...........................................................................................13
CONCLUSION..............................................................................................................................14
REFERNCE...................................................................................................................................15
Books & Journal...................................................................................................................15

INTRODUCTION
Planning for growth is considered as an activity or function in which the manager of
organisation focuses on making effective planning for growth of organisation. They also focus
on appropriate utilisation of resources within business organisation. In this assignment the small
organisation is taken which is named as Knight and Duke Homes they provide renting as well as
selling house services to its customer for satisfying them. In the assignment they also make
discussion regarding the opportunity for growth as well as source of finance. In addition to this
the planning for business is prepared in order to improve the growth of success of business
organisation and lastly they give discussion regarding the exit options in regards to small
organisation. It is necessary to detailed assessment of internal as well as external environment for
increasing the profit margin. For detailed assessment it is necessary for organisation to use Porter
generic strategy. The Ansoff matrix is also adopted for future growth and development of
organisation. It has also been analysed that it is necessary to adopt appropriate to suitable
business plan for increasing or achieving the objective for goal of Organisation in a stipulated
period of time (Kleeberg, Neyen and Kalettka, 2016).
TASK 1
P1 Important deliberation for assessment of growth opportunities
It is the duty of organisation to grab the opportunity so that they make appropriate
strategy and also implement it. It is necessary for business organisation to assess the internal
environment resources as well as core competency. They also focus on assessing the external
environmental factor that imposes direct effect on business. Porter generic strategy model that is
going to be mentioned below:
Porter's Generic Strategies: It is very useful for business organisation to adopt
appropriate strategy for achieving sustainable benefits. The business organisation focuses on
taking the benefit related to cost by reducing cost as well as producing products. There are
various strategies that are going to be mentioned below:

Cost leadership: Here in these strategies adopted by business organisation for increasing or
boosting the market share and also focuses on reducing the price of products for their user. This
is used for increasing sales and also implementation advanced technology. It also assists in
eliminating the cost. Therefore the Knight and Dukes Homes Company adopt this strategy for
providing goods as well as services at low price in order to gain market share.
For instance the main purpose of this company is to provide innovative and quality products
and services to its customer at relative fewer prices. They offer renting as well as selling house
services to its customer at affordable price.
Differentiation Leadership: This is considered as a strategy that offer a unique or specific
product and services to its user by launching different features related to differentiation in goods.
It is important to satisfy the need of the customer of Knight and Dukes Company and also it
helped them in boosting the cost of the product. Here in the main purpose is to provide
differentiate product with customer. The company focuses on providing discount less interest