Planning for Growth

This report discusses the considerations for evaluating growth opportunities and organizational context for Gekko Partners, a small enterprise based in the UK. It explores the opportunities for growth using Ansoff's matrix and provides insights on feasible sources of funding for small businesses. The report also covers the importance of a business plan and exit options for a small business. Subject: Business Management, Course Code: BMGT101, Course Name: Business Management, College/University: Not mentioned

Planning for Growth

Table of Contents
INTRODUCTION:..........................................................................................................................3
TASK 1............................................................................................................................................3
Considerations for evaluation of growth opportunities along with organizational context.. .3
Opportunities for growth with the help of Ansoff's matrix....................................................7
TASK 2..........................................................................................................................................10
Feasible sources of funding for small businesses.................................................................10
TASK 3..........................................................................................................................................11
Business Plan........................................................................................................................11
TASK 4..........................................................................................................................................15
Exit options for a small business along with the benefits and drawbacks............................15
CONCLUSION..............................................................................................................................17
REFRENCES.................................................................................................................................18

INTRODUCTION:
Business entities are carrying out to earn higher revenue for future growth and success at
competitive market place. Management team formulates ample of strategies and undertake
several analysis that leads them towards growth and development (Taheri, Ferdowsi and Danesh,
2018). The present report considers Gekko Partners that is a small enterprise based on UK. It
provides a range of marketing and consulting services within UK market. It specialized in
providing branding services as managers helps clients to prepare effective plans to promote their
brand at wide level. Company prepares innovative and creative marketing campaigns to enhance
customers experience and profit margin of client entities. The present report gives valuable
insights regarding the considerations that are undertake by organization while analysing growth
opportunities. Along with this, it includes Ansoff’s Matrix that consist several strategies through
which entity can grow. At the end, it consist different source of funds, a detailed business plan
and succession or exit strategies for the respective business entity to enhance present market
share.
TASK 1
Considerations for evaluation of growth opportunities along with organizational context
It is the aim of every organization to grow and succeed in upcoming years. It helps to
company to get an edge over other competitors and sustain at market place for a longer period of
time. In context of Gekko Partners, managers of entity formulated strategies to expand business
operations through providing unique products and services to potential buyers.
Competitive Analysis:
It refers to monitor the activities of rival firms to make modification in present strategies
in order to get competitive advantage. In context of Gekko Partners, mangers of company
analyse the resources, competencies of rivalries as follows:
Resources: In reference of selected entity resources that distinct company from others is
its employees. They are efficient enough to provide appropriate solution to clients and make
effective strategies to promote brand at wide level.
Capabilities: Management team of Gekko partners ensure to provide quality services to
clients in order to retain them for a longer period of time. In addition, entity has the ability to

prepare creative branding strategies for their clients in order to provide better shopping
experience to customers. They provide appropriate solutions to clients their marketing problems.
Competencies: It demonstrates the unique quality, competency of an organisation
context of respective company, it is analysed that it provides efficient marketing and consulting
services to customers to enhance its brand value at market place. Further, managers of geeko
partners are competent to provide effective solution to client for the promotion of their brands.
They use more innovative and unique approaches which make them different from other
competitors.
Business entity is functioning within the market place of England, now it is looking
forward to explore operations in new markets to increase in revenue as well as profitability.
Marketing team of organization need to make effective plans to expand business. There are some
essential factors that are require to be consider by Gekko partners prior entering into a new
market place. These factors are known as Porter' s generic strategies as follows:
Porter's generic strategy:
It is a framework that was developed to assist entities to attain growth and competitive
advantage at market place (Berli, 2018). These strategic tools consist a ample of strategies that
are undertake by organization to inflate sales and profit margins. Mangers of selected company
carry out this tool in the following manner:
Cost leadership: It refers to gain an edge over rival firms by offering quality products
and services at optimum price. In context of Gekko partners, mangers of organization, ensure to
provide efficient services to clients at reasonable price to gain competitive advantage.
Differentiation:As per this approach organisation make a difference by offering
innovative, unique products as well as services. With this strategy, marketing managers of
respective company focuses to render effective, unique services to clients. It assists them to
induce more number of buyers and enhance brand image of entity at market place.
Cost Focus: In this method, main focus of company is to minimize the price at lower
level in order to target niche segments of audience. By applying this strategy, Gekko partner can
fulfil the demand arises at market place in more effective manner.

Differentiation focus: It emphasis to produce creative products and render unique
services to customers (Han, 2019). Respective company focuses to render distinct marketing as
well as consulting services to clients to accelerate business growth.
With above discussion, it is analysed that Gekko Partners adopts differentiation
strategies in order to get an edge over competitors and render innovative and evolved services to
customers. They focuse to provide such an effective marketing solutions and consultative
services that differs them from rivalries.
PESTLE Analysis
It is a strategic tool that provides valuable insights about the impact of external factors on
the operations of an organisation. In context of Gekko Partners, Pestle analysis of company is
elaborated below:
Political: It refers to the extend at which government activities such as change in current
political party and many more may influence business functions. Political environment of
England is stable that creates ample of opportunities for Gekko Partners to explore operations
within market place.
Economical: It consist several elements pertaining to economical aspects of a country
such as GDP, inflation, interest rate, and others. Gekko Partners are eligible to receive grants and
subsidies that are provide by higher authorities of nation in order to encourage innovations
within SMEs (Goodspeed and Hackel, 2019).
.
Social: Social factors comprises elements such as rituals, believes. Cultures are
prevailing within a country. Geeko Partners emphasises to provide services to customers as per
their demand. For this, it conducts market research in order to gather valuable information about
taste and preferences of potential clients.
Technological: As per current trend to sustain at market place, it is essential to be
advance in terms of technology. Gekko partners, focuses to adopt new and advance digital
methods to provide effective services to clients. It is one from the top 10 marketing agencies
within UK that is operating with technological brands.
Legal: It comprises various compliances such as consumer protection law, employment
relationship laws and many more that need to be follow by an organization while operating

business ( Coddington, Schneider and Homer, 2017). Gekko partners make sure to protect
customer’s interest by offering them quality services at reasonable price.
Environmental: Mangers of respective company ensure to protect environment and
overall societal well being through business operations. They contribute a significant part of
profit for CSR activities for upliftment of society.
Out of above discussion, it is monitored that external environment significantly affects
business functions of Geeko Partner. It ascertain there is requirement to formulate efficient
strategies in order to minimize the impact and ensure future growth (Daly, 2016).
.
To induce more number of buyers it is essential to analyse and make necessary alterations
in current product or service portfolio of organisation. BCG matrix provides wide information
pertaining to innovation and development of new products and services. In context of selected
company BCG matrix is given as follows:
Cash Cows: It refers large market share with low growth opportunities. In case of
respective company, it needs to undertake new innovations in marketing services as in order to
generate higher revenue.
Dogs: These products owns lower market share as well as growth rate. It is not profitable
for company to continue with these goods. Geeko partners should analyse its strategic services to
undertake further improvements.
Stars: It comprises products with higher market share in fast growing economy. It is the
most profitable situation for an organization. Gekko Partners is known for its consulting services,
it needs to invest huge amount in respective area in order to get competitive edge and maintain
existing growth rate in market.
Question Mark: It shows lower market share in high growth industry. It has potential to
grow but should be analysed with due consideration. Managers of respective company should
monitor potential of different services before undertaking innovation for future growth.
With above discussion, it is analysed that innovation in existing product portfolio helps
Gekko Partners to cater the needs of customers in an efficient manner thus market share of
company (Kropat and Meyer-Nieberg, 2016). It is analysed that at present services offered by
entity are falls under Question mark category as it do not acquire higher market share but has

potential to grow thus managers need to invest sufficient money in order to enhance market share
and continue the growth.
Opportunities for growth with the help of Ansoff's matrix
Ansoff growth matrix is defined as a strategic framework tool that provides
guidance to business so they can achieve growth in their operations. This matrix is eye catching
as people were mainly focusing on expanding business activity. Thus there is need of
formulating government policy so that business who want to expand does not face any type of
difficulty in their activity (Barton, 2016). In relation of Gekko Partners Ltd. Mangers should
formulate strategies & use this framework to develop their understanding over the situations
arising at the market place thus improving current knowledge level by implementing best
strategies by which can achieve success in their operations. On the other side if these strategies
are not used by leaders then it results in risk factor such as less technological advancement,
minimising sales & profitability index etc. Gekko Partners Ltd can grab good business
opportunity by using Ansoff approach for expanding business. The current framework in
compose of four kind of strategies which are explained bellow as:
Market penetration: In this strategic framework managers of firm are given advice to execute
their business activity in the current market where they are operating by selling the same
product for expanding business operations and achieving growth. Business expansion can be
easily done if they carry out proper research on current market and focus on those areas
which capture attention of customers for achieving growth. Managers of Gekko Partners
Ltd., adopt this growth strategy by providing services in the same market and approach to
untapped customers. This will result in enhancing sales index as customers who will be
approaching them are higher as compared to past situation of the firm. Further, managers
also make necessary modification in pricing strategies to attract more number of clients
towards their services. It provides huge competitive edge to entity within market (Linovski,
2018).
Product development: According to the current market situation mind-set of customer are
changing rapidly and this also have effect on their opinion towards product & services offered by
firm. If there is proper analysis of market, then there are chances of making modification in the
product process in order to enhance sale (Bukenberger. and Palmintier, 2018). This strategy

states that business should introduce any new product at the same market area for promoting
interest of customers towards them. In relation to Gekko Partners Ltd., firms should focus on
adding some services in their portfolio so that more choices will be available to customers for
promoting their services & goods in rightful manner. This results in attracting customers towards
firm which develops positive implications on sales index of company. They are providing
marketing services specially branding. In order to enhance business they are planning to enlarge
their service mix by adding some additional services such as investment management, finance
nad more to improve client base.
Market development: This factor consists of various opportunity by which business operating
at small scale can turn into big operations in very short time duration. It is essential for business
to set goals & strategies, execute business plan and keep an eye on them in order to assure set
targets are achieved in desired time duration. Manager of Gekko Partners Ltd., have made plan
of business expansion thus this strategy can be used by offering same product by tapping into
new market area this results in enhancing sales & profitability ratios, maximising revenues at
similar phase in order to develop strong goodwill. Example: Firm can execute their marketing
services at marginal location of UK in order to capture attention of large customer base from
new area. As the number of customer using their services are enhanced then it directly results in
enhancing business profitability. To explore operations, it can start some more branches within
country in order to target audience reside at different location of nation. It will help them to earn
higher profit margin. (Yengoh, Fogwe and Armah, 2017).
Diversification: This strategy states that business is mainly advised to offer new product at a
new geographical locality. Firm should execute changes in their services so that interest of
customer is maintained in services which are offered to them. In relation to Gekko Partners Ltd.,
Diversification strategy is the most riskier one as it requires large amount to be invested which
cannot be done by firms which are performing their operations at a smaller scale.
From the above discussion it can be concluded that market penetration is one of the best
strategy for achieving growth at Gekko Partners Ltd. The reason behind this is firm does not
need to invest huge capital for achieving growth (Liu and et. al., 2019). They can execute market
research for finding out customers in the current market place who are not approached by them
for using their services. This market research is useful for Managers of Gekko Partners Ltd., to

enhance their customer base which will impact on their sales performance & profitability index
of company at UK.
Collaboration refers to associate with other business entities through joint venture,
mergers, acquisitions and strategic alliance (Musvoto, Lincoln and Hansmann, 2016). To explore
as well as expand business operations at large level, it is essential to collaborate with other firms.
In case of Gekko Partners, it can grow and expand business within market market place by
collaboration. Impacts of this growth strategy on company’s performance are discussed below:
Advantages: Collaboration is an efficient strategy to explore business. It will give the
ample of benefits to company. It will enhance efficiency of employees as well as whole
organization. Now, Gekko partners owns more efficient human resources who will work for the
growth and success of company. This practice gives huge financial benefits to company with this
it will be able to undertake technological advancements to sustain at market place for a longer
period of time (Moreira and Ralha, 2016). It will provide competitive edge to Geek motors and
help to increase in sales and profit margins of company.
Disadvantage: Conflicts may arise at workplace due to change in current organizational
structure, working style and many more. It may incur high cost for company to collaborate with
other firms. It involves some additional cost of meetings, presentations, technological changes
and so on.
Joint Venture: This refers to an alliance between two companies to bring their resources
together in order to attain a specific goal. Mangers of Gekko Partners may start joint venture
with other entities working in services industry for the future growth and success.
Merger: In merger two business entities from a new entity in order to gain competitive
advantage (Ramirez and Wilkinson, 2016). Gekko motors may carry out merger to enhance its
present market share, expand business operations and increase in number of target customers.
Out of above discussion, it is analysed that company may collaborate, start joint ventures,
mergers with other entities in order to expand business operations and enhance market share. In
context of respective entity that is operating at small level within UK joint venture seems best
suitable strategy as it will enhance the resources as well as efficiency of entity to operate
business at wide level in more effective manner.

TASK 2
Feasible sources of funding for small businesses
Sources of funds relates to different options by which firm can enhance their capital for
expanding business activity in effective manner. In relation to Gekko Partners Ltd., Manager of
this company is planning to expand their activity at UK. For this purpose, it is essential to raise
funds so that business can achieve success in their operations. In relation to this leader have been
asked to find out sources of funding by which company can raise money. Some funding options
Bank Loan: This factor is defined as amount which is credited by financial institution to
any person or institution in exchange of interest while returning money. Bank loan is given to a
person who can keep some security with bank as in case of person is not able to return money
then bank have option of claiming amount from the security. It is consider as the most authentic
and reliable sources to get necessary funds to operate business entities in an efficient way. While
taking money from banking institutons managers need to pay interest on that. Interest rate is
predefined by banks that need to pay in order to get sufficient amount. In present perspective of
Gekko Partners Ltd., firm can use this factor for raising funds effectively which would be
beneficial for them ( Emmanuel, 2016).
Advantage: This funding option is very much secure as it requires documentation of
papers which results in security of business & financial institution. Interest rate at which bank
provide loan is very normal as compared to other institutions. Apart from this bank also provide
us various repayment option by which person/institution can return money according to their
feasibility (Dawkins, 2016).
.
Disadvantage: This factors is very time consuming as documentation of papers take
huge interval for verification.
Personal Saving: This option can be used by businessman by using their own personal
savings for rising money. This method does not need to have any documents so it becomes easy
for money holder to use currency according to their requirement.

Advantage: Primal advantage that came in front is that it is pretty much efficient and
helps performing most of the business operations in rightful manner. Also, it has been observed
that there is no requirement of carrying any sort of security.
Disadvantage: This sort of funding option is carrying various disadvantages where if
business does not go well then it is may be possible that invested money will not give make any
sense for the company.
Friends and Family: Another crucial way of raising fund is to lend money from family along
with friends (Schindler and Kanai, 2019). It is may be possible that business owner would not
require to pay any sort of interest. Here money is taken from acquaintances so no other charges
such as interest and other are arises. In addition, company do not need to pledge assets for
security purpose while borrowing money from these sources. Huge money cannot borrow from
personal sources.
Advantage: This type of advancement is said to be the fastest one for a company like
Gekko Partners Ltd. to raise funds without any sort of documentation or security.
Disadvantage: Major disadvantage of this type of fund raising technique is that,
individual may interfere within overall process of making any sort of decision. It is may be
possible that performance level of Gekko Partners Ltd. would not get performed in right ways.
Based on the above mentioned fund raising techniques, it can be said that Gekko Partners
Ltd. may consider bank loan as this is said to be one of the crucial and one of the easiest way to
raise funds in rightful manner. As company is looking forward to expand business operations in
different locations for this they can borrow money from banking institutions on predefined
interest rate. Further, it is an authentic source to borrow money that is used widely to fulfil
business requirements.
TASK 3
Business Plan
Executive
Summar
y
The following business plan explains various steps that are undertaken by
Gekko Partners limited in order to expand their business through introducing
a number of other services in market. All the financial, structural, operational
changes that company will go through along with various steps required to

implement the plan are mentioned.
Business
details
Business will start providing service related to financing or marketing
strategies as well. They will now help their clients to meet the requirements
of funding for promotion.
Mission- Offer high quality services to customers in order to maximise
revenue.
Vision – To establish as number one marketing organisation internationally.
Strategic objective of business is to increase their clients up to 30% next year
and they aim at increasing 25% in revenues.
Industry
& market
analysis
When analysing industry for the respective company they are carrying out
their business in commercial support service industry. The industry is
continuously growing and Gekko have to face competition from a number of
companies such as SysGroup and ans.
Custome
rs &
value
propositi
on
The major target group is all the SME's that require marketing services and
financing sources to afford those services.
Company can successfully target its customer as they are providing services
at better prices. Also the range of services of Gekko partners is more than
that of their competitors.
Marketin
g strategy Product- The products of company are the services of finance and marketing
they are providing to their customers. Company is successfully providing
their customers with huge range of services to fulfil their needs (Syssner,
2020).
Price-In order to decide on the price that company will charge for their
clients, they are using cost plus margin method. In order to expand business
and attain competitive advantage Gekko Partners tries to keep minimum
profits.

Promotion- In order to successfully carry on their business in market
company is using online platform to spread awareness about their services. It
helps company to successfully reach out maximum customers in lower costs.
Place- Company is successfully distributing their services within United
Kingdom. Technological advancement have made it easy for Gekko Partners
to work from their office and provide services to clients at different places.
Operatio
ns plan Operational Activities- Company needs to strengthen their finance team.
They are required to change their organisational structure and incorporate
finance department who will be helping their clients to generate funds.
Suppliers- Gekko Partners is required to make links with financial
institutions who will act as suppliers and provide financial services to clients
of company.
Manage
ment
team &
company
structure
Managers of company take decisions and pass it to lower level in order to
maintain effective coordination within entity.
Resource
s
The company will be working from the same office. Also, they will require
human resource in addition who have good knowledge of financial services.
Human resources(Man)- Company will recruit competent and qualified
candidates to undertake various business functions.
Machine- Here ample of tools is used by entity in order to provide effective
marketing and branding services to clients.

Money-To expand business, mangers will raise funds from banking
institutions.
Financin
g
Gekko already have savings of 50% funds required. For rest of the amount
they will take a Bank Loan.
Financial
projectio
ns
Marketing budget
Particulars 1st year 2nd year 3rd year 4th
year 5th year
Initial money 50000 9000 24000 30000 15000
Investment 21000 24000 30000 25000
Total 50000 30000 48000 60000 40000
Marketing
expenditures
Advertisement 1000 8000 3000 8000 5000
Sales promotion 2000 6000 3000 7000 5000
Direct marketing 9000 8000 3000 5000 8000

Total 12000 22000 9000 20000 18000
Available balance 38000 8000 39000 40000 22000
Risk plan
-Risk of insufficient funds- the bank loan must be kept flexible in order to
withdraw amount in case of scarcity of funds.
-Risk of incompetent workforce- Gekko needs to train their staff sufficiently.
-Risk of competitors- They are required to grow competitive strengths that is
diversified services.
TASK 4
Exit options for a small business along with the benefits and drawbacks
To evolve business Geeko Partners emphasises on various options through which it can
enhance its profitability as well as efficiency with the help of appropriate plans and succession
methods ( Stren, 2019). Strategies through which an organization can reduce down its financial
obligations and accelerate market share is term as succession strategies. The appropriate exit
options for selected company are elaborated below:
Use of internet: As per the current market trend, it is essential for the managers of
Gekko partners to use online methods of promoting services. It will assist them to enhance
presence of organization and help to induce more number of buyers. This is an efficient
marketing technique that not only enhances company presence but also leads it towards success.

Advantages: It will help to increase market share of entity within UK by attracting
potential clients towards its services. Besides this, it will also assist them to fulfil the demand of
customers in an efficient manner.
Disadvantage: There is a threat of cyber crime as confidential credentials of organization
might hacked by some unauthorised users.
Merger and Acquisition: It refers that Gekko Partners might merge and collaborate with
other firms in order to enhance business operations. This succession strategy will help company
to resolve its financial issues in an effective manner.
Advantages: Enhances resources, capital, of company to meet with demand arises at
market place.
Disadvantages: It creates ambiguity among human resources that leads to conflicts
within organization (Chandiramani and Airy, 2018).
Winding Up-Here business owners sales all the assets of company in order to pay the liabilities
and remaining money is distributed among shareholders and other stakeholders. It is adopted
when company is continuously incurring huge losses and there is no other option left rather end
up the business. In context of respective company managers can end up their business operations
by winding up all necessary activities.
Advantages- In this, company will pay all its debts and give remaining amount of profit to its
stakeholders by this way it will be able to maintain effective relationship with all essential
parties.
Disadvantages- Here managers loos their control over business function as another legal person
outside from company are appointed for this purpose who carry out all functions related to wind
up.
Key reasons for business failures-
There are ample of reason due to which a business entity fails to operate successfully.
Unappreciated management practices are the major reason of business failures. It demonstrates
the inability of managers to make effective plans and strategies of success. In addition, economic
condition such as recession, higher tax and interest rates may also lead an organization towards
higher losses. Further, insufficient marketing practices, unable to face competition are also
consider as major reason of business failure.

Out of above discussed succession strategies, it is analysed that merger and acquisition
is the most suitable strategy for Gekko Partners Ltd. With this, it will get assistance of other
leaders that will help to take more efficient business decisions. Through this, it will be able to
enlarge business and expand it to different locations of country.
CONCLUSION
From the above report it has been concluded that firm can achieve growth by developing
plans and strategies. Managers of Gekko Partners Ltd. should give adequate time for planning so
that issues at work place will be minimised while executing business activities. PESTEL analysis
tool is beneficial for firm for understanding external market activities in effective manner this
also helps them in making them aware about favourable & adverse market conditions. Market
penetration is defined as feasible growth strategy for companies operating at small scale as it is
both time & cost effective strategy. Apart from this bank loan is the best source of providing
funds as it consists of different types of return policy and interest rate on which loan is granted is
also low.

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