Entrepreneurial Marketing: Formulating a Social Media Marketing Plan for Davison Canners

Entrepreneurial
Marketing

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Social media marketing plan...........................................................................................................4
Executive summary.....................................................................................................................4
Marketing audit............................................................................................................................5
Objectives....................................................................................................................................7
Insights regarding target audience...............................................................................................8
Selection of social media zones as well as vehicles....................................................................9
Creation of an experience strategy by using selected zones........................................................9
Establishing an activation plan..................................................................................................10
Ways for managing and measuring the activated plan..............................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Entrepreneurial marketing can be described as practices which are essentially relates with
business planning, discovering varied needs of products or services, building brand awareness
and designing an appealing messages in order to perform effective promotions activities (Abdi
and Et. Al., 2019). It is considered as important process as it essentially aids in acquiring as well
as retaining the customers for a long time. In order to have a better understanding of
entrepreneurial marketing practices as well as requirements for formulating social media
campaign plan, Davison Canners is taken into consideration. Davison Canners is an UK based
organisation which deals in manufacturing and selling of bakery products. It was incorporated in
1978 and has its headquarters at United Kingdom. This project report is based on a formulation
of social media marketing plan in order to make a reach and attract varied customers in an
effective manner.
MAIN BODY
Social media marketing plan
Executive summary
Davison Canners is an UK based company which was incorporated forty year ago by an
entrepreneur named Alan Davison. They have 120 acres of orchards as well as accredited factory
sites which they use in growing varied types of fruits and produce jams and bakery fillings in a
strategic manner (Davison Canners. 2021). They mainly grow apples and tried to extend their
range of products in order to meet diverse customer needs. Their major products includes jams,
curd, syrups and processed apple products. They constantly delves their business activities into
bringing innovations by using a variety of ingredients and fruits based on their speciality. They
essentially develop strong relationships with their customers by approaching them in a
individualistic manner. They believe in maintaining quality standards and act quickly with
dynamic demands of customers. They nurture as well as maintain their orchards in an effective
way which helps them to grow by keeping a pace with this changed dynamics in demands of
their customers.
Product range of Davison Canners encompasses Sticky Toffee Pudding, Creamy Rice
Pudding and fruit pie filling. They use finest ingredients consisting of their grown fruits of their