Planning for Growth in Business: An Analysis of ThirdWay Group

This report analyzes the key opportunities and growth strategies for ThirdWay Group, a small scale company in the UK that specializes in interior design and construction. It covers the evaluation of opportunities and growth by applying Ansoff Matrix, potential sources of funding, and key considerations for SMEs when evaluating growth opportunities. The report also includes a business plan and an evaluation of the option of exit or succession for ThirdWay Group.

PLANNING
FOR
GROWTH

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1 ...........................................................................................................................................3
P1 Evaluating The Key Opportunities And Growth In Order To Organizational Context....3
P2 Evaluate the Opportunity and Growth by Applying Ansoff Matrix................................4
M1 The Best Strategy Which ThirdWay Group have To Adopt In Organization for
competitive.............................................................................................................................6
D1 Evaluate the Growth and Risk of each strategy which will impact in organization.........6
TASK 2............................................................................................................................................7
P3 Potential Resource Of Fundings to their business with Benefits and Drawbacks............7
M2 Evaluate Potential Source Of Funding Which Appropriate For Business.......................8
D2 Evaluate Potential Source Of Fundings With Justified Arguments.................................9
Analyse the key considerations SMEs should follow when evaluating growth opportunities9
TASK 3..........................................................................................................................................10
P4 Business Plan..................................................................................................................10
M3 Develop And Appropriate Business Plan in Organizational..........................................14
TASK 4 .........................................................................................................................................14
P5 ThirdWay Group Have Option For Succession Or Exist For Benefits And Drawbacks 14
M4 Evaluate Exist Or Succession Of Small Scale Business................................................15
D3 Present A Coherent And In-Depth Business Plan For ThirdWay Group.......................16
D4 Critical Evaluate Option Of Exit Or Succession of ThirdWay Group...........................16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18

INTRODUCTION
Planning and Growth is most essential part of business where they are need to grow their
business by doing proper planning by management of an organization where they are need to
examine all factors which need to focus while establishing a business plan. The planning is initial
step of an organization to start a business. The management should cover all the factors of
business operation while on planing the business they need to choose the product which is
necessary and demand by customer in market and prepare the cost structure of business which is
need to operate the smooth and successful business. The planing must be done in effective way
because it help to develop and grow in market. In market it necessary that business will grow at
rapid speed which help to generate more revenue in organization from markets. This report is
based on business plan of ThirdWay Group company it is small scale company in UK which do
interior design and construct the structure of office place and manufacture the wood product in
organization. This files includes the Ansoff Matrix to find out the opportunities. It also includes
the potential sources of funding for business and benefits and drawbacks of each source. It also
includes to understand competitive advantage of business and appropriate source of funds which
help the business in order to scale up their business.
MAIN BODY
TASK 1
P1 Evaluating The Key Opportunities And Growth In Order To Organizational Context
The management of an organization have to analyse key elements of organization for the
development and growth. The management have to examine all opportunities which is helpful
for management to develop business in market in order to generates more profits in organization.
The ThirdWay Group management of an organization have to check all opportunities which help
organization for development and generate revenue from market (Australia, 2018). This is very
important to grab all the opportunities which is required to develop their business in market
because development is most necessary thing which is required for management in organization
it helps to enhance performance of co-workers in organization. Let apply Porter's Generic Model
in organization to analyse these factor which help to develop business.
Porter's Generic Model: The Porter's Generic model play a very important role in organization
where they have to apply to find out the opportunities and development in order to generate more

revenue in an organization (Beer and Clower, 2019). There are different types of strategies in
Generic Model which need to apply in organization to find out the all opportunities and for
development of the organization.
Cost leadership Strategy: This strategy is made to take away customers from the competitors
and thus making an increase in sales. This is basically gaining competitive advantage in the
industry. There are basically two ways in which sales can be increased by using cost leadership
strategy. These can be done either by reducing costs and by charging just industry friendly
average charges, thereby increasing profits for organisation. The other way can be to reduce
prices of product or charging lower prices and making reasonable profits on each and every sale.
ThirdWay group have to use this strategy in organization while offering to product in market.
Differentiation Strategy: In order to make and attract more customers, the company needs to
use and make different strategies and techniques to make its product and services different from
its competitors. This differentiation can be done in anything like its features, branding,
packaging, functions, durability of products or services and many more(Australian 2019).
Organisation needs to research well about everything, develop and innovate with its product to
make this differentiation strategy a success. There should be high quality products and services,
that can also contribute in its differentiation from others. Great marketing and selling techniques
should be taken into account so that market understands and analyses all benefits and great
things that are offered by these differentiated products and services. The management of
ThirdWay group have to adopt this strategy while preparing strategy in business which will help
business to compete competitor in market with unique and different strategy.
Focus Strategy: By concentrating on some particular comfortable or niche market or areas, with
complete understanding and analysis of that and even with defining or fulfilling unique needs of
customers within its reach, the companies or organisations uses focus strategies. Because of all
this, businesses develop great healthy relations and build loyal customers for them, maintaining a
special image in the industry, thus making that market segment less worthy to its competitors.
ThirdWay Group need to focus that they have to examine care fully in market and prepare loyal
customer in market this will help organization to increase revenue in market.
P2 Evaluate the Opportunity and Growth by Applying Ansoff Matrix
This matrix is used in organization for product development and expansion of products. It is
used by management while marketing planning process (Bridge and Dodds, 2018). The

ThirdWay group management of an organization is used Ansoff Matrix for development of
product and Expansion of the product. This is important for management because they prepare
the strategy to sell the products in in different market with different strategy. There are different
types of matrix in Ansoff Matrix which are
Market Penetration: In this management of an organization have to prepare new strategies
which help to sell existing product in existing market. The management do this by reducing the
cost of product or management reduce profit margin. The ThirdWay Group have to adopt this
matrix in organization to increase the sell of existing product in existing market. This is very
effective way to increase the sell of product in market in order to generate more revenue in
market (Catlin, 2020). This include no risky or any other cost involved because the product is
same they just have to prepare new strategy when the existing product selling growth down in
market.
Market Development: The management of an organization have to develop new product in
existing market. The management have to examine the market carefully and make product
accordingly, the new product must satisfy the need of the customer in market then only it is
possible to capture the huge customer support in market. The management of ThirdWay Group
also have to implement this strategy in business. New Product must be suitable with customer
preferences then only product become successful in market. It is very less risky for organization
to sell new product in existing market because organization already capture huge number of
customer in market.
Product Development: The management have to prepare strategy to sell existing products in
new markets. The management want to expand their business market with existing products so
that they generate more profits from existing markets. The management have to examine market
carefully that product must be demand and need by customer in market(Cleave and Arku, 2020).
The ThirdWay Group have to examine the new market carefully that existing product must be
sell in market by preparing good strategies which is implemented in market for selling products.
It contains the cost in business while expanding business in new market. It involve risk in
organization for while expanding business in new market.
Diversification: In this final stage the management have to prepare strategy for new product for
new market. The management have to analyse and choose new product carefully in new market
because the management have to conduct Research and Development in organization to find out

out best product which is needed in market by customer. The ThirdWay Group have to plan and
prepare strategies for new product which sell in new market. It is very risky for organization but
they have to take chance because they give high returns on profits. The management of
ThirdWay Group have to research new market carefully so that they choose correct product
according to new market so that it minimise risk in organization (Gilbar, 2021). This contain a
high capital requirement because they expand their product as well as business in new market.
The best strategy need to adopt by ThirdWay Group in their business development and growth is
Product and Market development in a combination which organization need to apply in the
operation to run smooth business in market.
M1 The Best Strategy Which ThirdWay Group have To Adopt In Organization for
competitive
The management of ThirdWay Group have to adopt Cost leadership of Porter's Generic Model in
which they easily set the price of product according to market and this will easily help to give
competitive advantage in market. This will also analyse that how much profit is will be sufficient
to generate on each product for development of an organization in business market. The Second
things is that management of an organization have to adopt in business operation is that they
have to apply Ansoff Matrix in this market development and product development have to
analysed carefully by management of an organization. These both strategy the ThirdWay Group
have to adopt in organization because it help them to capture customer in market and they able to
know about need of customer in market.
D1 Evaluate the Growth and Risk of each strategy which will impact in organization
In Porter's Generic Model help organization of ThirdWay Group to prepare the strategy that how
they will give competition in market and survive for long-term by surpassing competitor in
market. This will help to growth and development of the business in market but some time the
strategy is failed because of wrong examine then it create a problem for organization it is not
possible to develop organization or sometime from organization co-worker leak strategy with
outsiders. The management used and apply Ansoff matrix in which they need to prepare strategy
for new product or existing product so that it capture the customer in market easily and they
generate profits in market but in this some time the product is not accepted by customer in
market because existing product is not suitable with their culture which they follow so for that

management need to do improvisation in products then only it is possible to sell the product in
market.
TASK 2
P3 Potential Resource Of Fundings to their business with Benefits and Drawbacks
In any business management required capital to start and develop organization in market
(Heinen, 2020). The funds are blood of organization without funds it is not possible to setup
business and run in market. The management have to arrange funds to their business by various
sources like bank loans, raise funds by offering share in market, retained profits, etc. from these
the funds is raised and invest in business for better development and growth in business. The
capital is required as per business scale like each scale of business required different capital for
business large scale, medium scale, small scale each business scale required different
requirement of funds respectively. The potentilla source of fundings are briefly explained below
with their benefits and drawbacks in business.
Personal Investment: The owner's wants funding to their business in organization then
some time owner itself invest their all personal money in their business as source of funding for
development and growth of an organization. In this owner's sell their property, encash their
saving plans and other type of personal investment. ThirdWay group required funds to their
business for smooth running for that purpose owner's of ThirdWay Group have to invest his
personal investment in their business so they perform their operational activity. The personal
Investment have both benefits and drawbacks in business:
Benefits: If ThirdWay Group owner's invest his personal money in their business then they don't
need to pay any interest on that investment and they get enough time to recover their own
money. There no time boundation to return or recover money from business which owner invest
in their business.
Drawbacks: In this high risk is involve in business while investing all personal investments in
business because if business fails in market and didn't become successful in business market then
all investment is gone completely and owner didn't recover their personal money.
Banks Loans: The banks loan is most popular in market to source their funds in
business. Generally the owner's of an organization have to take loan from bank only to invest
money in business. The bank offer fixed time to the loan holder to return money back like bank

give 3years, 5 year, etc. this time tenure is based on loan amount if loan amount is less then they
give less time to return and if loan amount is high then they give more time to return money back
to bank. The benefits and Drawbacks of banks loans are :
Benefits: The owner's of ThirdWay Group get money easily for sourcing a funds in business,
how much they required to run business and developed organization in business. This didn't
involve any type of liquidity cash to business. Organization also get custody of their business
from bank.
Drawbacks: The owner's get fixed time to return their loan amount back to bank and for loan
amount owner need to pay interest for their loan amount which they take loan for source of
funding to their business of ThirdWay Group. The owner get fixed time to return their money
back into business.
Partnership: In organization of ThirdWay Group there have two or more partners in
their business to operate their business in market(Holz-Rau and Scheiner, 2019). If business
required source of funds then all partners have to invest money in business to run and developed
the organization in market. In partnership there is have benefits and drawbacks are involved.
Benefits: There is very less risk is involved while investing money in business of ThirdWay
Group because there are Two or more partners are involved in business who source funds to their
business and each partners have invest very low in business and money will be arranged easily
for their business.
Drawbacks: If business will operate by two or more partners then there must be conflict of
interest is involved and at some point the partners must have disagreements in decision of
business. This will create huge problem in business the operation activity is not operating
successfully in market. The debts and liability of business is unlimited where each partner is
responsible equal in business.
M2 Evaluate Potential Source Of Funding Which Appropriate For Business
The potential source of funding which is suitable for business which management have to adopt
in organization in order to arrange funds for business is take loan from bank to source a fund in
organization. This is best way to source a fund in business and in every organization the owner's
always take loan from bank because it is flexible and involve less risky this will help
organization to develop and grow in market and this will not involved any type of cash liquidity

in business. The bank is having a custody of business in market so for that the bank will provide
funds when it is required to run business smoothly in market.
D2 Evaluate Potential Source Of Fundings With Justified Arguments
The Potential Source of fundings which management of an organization need in business to run
operational activity smoothly in organization. The owner's have best option to take loan from
bank only because their no disputes is involved and don't have risk the amount how much
required in business will easily fund by bank in organization (Kalliomäki, 2018). This best and
lest time consuming way to arrange money to source a funds to business but there is some
drawbacks in this source funding that management have a time boundation to return money back
to bank and the owner's of a business have to pay interest on loan which is taken to invest in
business. The interest is charged very high and owner's of an organization have to pay that
interest they have no other option to settle the amount.
Analyse the key considerations SMEs should follow when evaluating growth opportunities
The main factors which are to taken into consideration by SMEs when evaluating growth
opportunities are mentioned below:
 Hypothesis- In this approach, a company must evaluate a good hypothesis in order to
know the reason behind changing certain metrics. The hypothesis which is to be
performed by the company should be professional and must take help from research and
development department to lead the competition.
 Investment- The investment of the company should be analysed by its financial
management in order to develop crucial growth opportunities. In order to gain
competitive advantage it is key role of a business to focus on development of financial
strategies to allocate money in investment. The SME should develop an approach to
perform smart investment in order to increase competitive strength.
 Precedent- The Precedent approach is considered as major consideration which helps a
company to develop growth opportunities. This factor looks at past experiments ran by
team or in the industry. It is essential for the SME to follow Precedent approach in order
to manage business operations related to growth in a precise and systematic manner.
 Experience- Experience is considered as key approach which helps the business to learn
from past. In order to develop future opportunities, it is crucial role of a business to focus
on analysing the past experience to develop systematic approach.

The various methods through which organisations access funding and when to use different types
of funding
The key methods which are used by organisation to access funding and the time to use
them are mentioned below:
 Banks- The banks are key source to finance which helps the business to take loan on a
specific interest. Banks provide major sources of funding to the company by providing
key funds at the time of need. The SME can take loan from the banks and distribute it
with the help of financial management to different business operations.
 Creditors- In the functioning of a business creditors play a major role by providing
solutions to the financial requirements. In the recent times, many business organisations
and SME can take financial assistance from creditors. If the SME is not finding key
solutions of the financial problems then they can take financial help from creditors.
 Angel Investors- The angel investors are the ones who invest in a business for gaining
profit. SME can prefer to select funds from angel investors in order to increase the
competitive strengths. The angel investors can also prefer to choose best business to
invest in order to increase their profitability. The time when angel investors can be used
by a business is, when the business is going to expand its operations.
TASK 3
P4 Business Plan
A business plan is very important document for any organization, It is in a form of written
document where all details related to the business describe. In business plan, management plan
and prepare strategy that how an organization achieve the objectives of an organization. It is like
a road map for organization it includes Financial activity, marketing activity and operational
activity and more other activity for organization. The main purpose of preparing business plan is
to identifies opportunities which help organization for development and growth and examine all
tools techniques which required to operate and accomplish objectives. It also find out financial
feasibility that a business required for betterment and smooth running of the management. The
ThirdWay Group Plc have to analyse all the factors of business carefully and prepare business
plan in which they set financial, marketing and operational activity. ThirdWay Group have to
follow this business plan like a road map where management know each and every step to

perform their activity. It is necessary for ThirdWay Group to prepare business plan because from
business they are able to analyse the opportunities and profits which is generate in the business.
The whole business of ThirdWay Group is explained below:
Executive Summary of Business: The business of ThirdWay Group is to manufacturing the
office furniture and design, decorate the architecture of the furniture and its help for
development of an organization. This will help small scale organization for development in the
market. The executive summary includes the short and brief explantation of the company
working and how they generate profits by using different techniques and tools for manufacturing
and use Unique Selling Proposition in market, so it attracts the customer attraction in market.
This will indirectly help organization to develop and generate more revenue in market.
Products and Services: The product which is manufactured by ThirdWay Group like
manufactured the furniture product which is used in office, homes, etc. They offer best product
in market in furniture sector (Kearney, 2019). The service which is offered to customer in
market is to provide the best interior design and construct and Decor the office place where they
prepare the office and they don't take much time to deliver work to customers. It have high
skilled co-workers which give best product to the company. ThirdWay group include less
transaction and focus on high transformation in organization in market.
Mission and Vision: The organization have to set objective and disclose the reason for existence
in market. It is compulsory that an organization have to set an objective because this objective
the organization have to achieve in a particular time frame. The ThirdWay Group had also set
heir mission in the organization which is achieved in future and reason for existence and survive
in market. The vision is that management set that where we want in future from present. This is
way where management examine performance of each employee's in organization. ThirdWay
group have to set objective and existence for running and survival of business. ThirdWay Group
of employee's know that what they need to perform the task in order to achieve the objectives.
The vision set by ThirdWay group have to set the standard that where they want to stand in
future form where they stand in present. This will help ThirdWay Group to find out performance
of individual employee in organization and check where problem arise for that organization is
not able to achieve objectives.
Strategic Objectives: The management of an organization had to prepare the strategic which
have to set the overall objectives of an organization and have to accomplish the desire objectives

of organization. The management should measure the performance of organization by each
individual employee and management can find out the difference or reason to not accomplish the
objectives and improve that point so that it will not repeat in future in organization. ThirdWay
Group have to prepare the strategy which will help the to set the vision of a business and set the
objective and measurable the performance of each employee in organization. The management
should fulfill desire objectives which help organization development in the market. The
ThirdWay Group want to expand their business in Vatican City in coming 3 years and it help to
reduce overhead spending and increase stakeholders shares for every year for the next five years
coming.
Operational Strategy: The management of an organization have to set long-term direction,
plan, analyse and execute company's directions. This is strategy is used to implement the cost
procedure of the project. Management have to plan and set cost of project and need to complete
the project in there set cost only. This operational strategy help the management to distribute the
works of an organization like product and services (Lee and Jung, 2020). The management have
also examine all factors which is required to operate business like types of equipments
required,work force required to manage the activity, technology, etc. This all factors must be
there to run and manage the operation in organization. ThirdWay Group of management have to
do same in the organization where they have to examine all necessary factors which is required
to operate successful business in market like they have to check resources availability, work
force requirement and work place required to manufactured the product and technology and tools
which are used to manufactured products.
Unique Selling Proposition: The management of an organization have to prepare the unique
strategy for selling the product so that it easily attracts customers in market. This important to
prepare Unique Selling Proposition(USP) by management in organization because it help
organization to sell the product easily in the market and target the customer easily in market (Li
and Yeh, 2020). ThirdWay Group organization management have to prepare USP for
organization for selling the product in market with applying unique techniques which help the
organization to generate and increase the revenue of organization. This strategy is very helpful
for the management to attract the customers attention in market areas of business.

This is Financial Plan of ThirdWay Group are discussed below:

M3 Develop And Appropriate Business Plan in Organizational
The management have to adopt the best suitable method which is appropriate for business
development and growth in market while planning a business plan for an organization. The
management have to plan the business in which they are securing investments and and set
objectives for which management of ThirdWay Group have to prepare strategy in such way so
that become easy to achieve objectives efficiently (Monstadt and Meilinger, 2020). The
management have to adopt all strategy which is explained above in each field sector in order to
grow and develop business in market. The management of ThirdWay Group must have Unique
Selling Proposition in organization which help organization to attract customer attention towards
your products in market and this will generate more revenue in organization.
TASK 4
P5 ThirdWay Group Have Option For Succession Or Exist For Benefits And Drawbacks
The management of an organization have to take effective decision making regarding business
which will take business in next level in market and this will help organization to grow and
develop in market by implementing new strategy in organization which help to compete the
competitor in market and capture the huge number of customer support in market in order to
generate more revenue in business (Olesen, 2022). The management have to face problem
sometimes in organization where they don't able to manage loss and creditors for which they
need to sell their organization to another successful organization in market. This will happen
when wrong decision is taken by management of wrong judgement. Management choose and
adopt various method in organization which are discussed below are:
Joint Venture: In Joint Venture two or more companies join together to operate business
in market with legal agreements which is made during amalgamation of companies. This legal
proof that will consider when some issue or dispute will raise in company. In Joint Venture there
are benefits and drawbacks in organization.
Benefits: In this both organization have to share cost and risk equally or which share is decide
during amalgamation of companies. When companies amalgamation it will reduce risk of
political factor in organization. This will help ThirdWay Group to setup and divide and minimise
risk factor in market.

Drawbacks: In organization sometime the interest of conflict is arise due to different working
condition so it will impact the business in market very badly (Park and LaFrombois, 2019). This
will become more expensive for both companies in market. The ThirdWay group have to take
care of this drawbacks in organization.
Merger: In this organization face problems and management don't manage business
liability in market and liability is more than business assets then management decide to merge
with successful organization which have good operation in market. Then two companies merge
together and make a new entity in market the organization who purchase loss company have
more share in business and they have more authorities to take business decision without
consulting with lesser share holder of a company. ThirdWay group have option to adopt this and
expand their business in market. There are benefits and drawbacks of merger which discussed
below:
Benefits: In merger both organization have opportunity of taxation and other financial activity
which directly impact business growth in market. This is best competitive advantage in an
organization. ThirdWay Group can opt this opportunity to reduce the tax and grab other financial
activity in business.
Drawbacks: If two companies merge then employment opportunity will decrease in market
because when they do merger the operation activity is divided so it require less co-workers in
organization (Wey, 2019). Management of ThirdWay Group have to take care of all his
employees that no one should unemployed because they all are working in organization for long
period of time.
M4 Evaluate Exist Or Succession Of Small Scale Business
The management of an ThirdWay Group have to adopt the opportunity which will help
organization to become successful in market. Joint Venture is best option for ThirdWay group to
adopt in organization to start business because it reduce the risk and cost equally with
amalgamation company (Renne and Tolford, 2018). This will help other company to perform
their business to take competitive advantages in market. If any disagreement situation will arise
in market then it will create a huge problem in market and this will become very expensive for
both companies to bear that expense.

D3 Present A Coherent And In-Depth Business Plan For ThirdWay Group
The management have to develop knowledge and skills which help to prepare plan and strategies
in organization in order to run and smooth successful business and achieve objectives of an
organization in effectively and efficiently in market (Wann-Ming, 2019). This will increase the
revenue of business in market and able to sustain long term in market. ThirdWay Group have to
do this procedure very carefully because it is most important factor of business.
D4 Critical Evaluate Option Of Exit Or Succession of ThirdWay Group
The organization of ThirdWay Group have to examine carefully that what is good opportunity
and exit factor for business which need to apply in business carefully (Ravindra, 2020). The
management have to adopt Merger option because in this both company will save tax and get
new opportunity related to financial activity of business, But this lead to generate unemployment
in market so for that organization have to take care that no one employee is become
unemployment.

CONCLUSION
This report is prepared on how business plan is important and need to be prepared before starting
business. It includes brief discussion on Porter's Generic Model and Ansoff Matrix to find out
the best strategy which ThirdWay Group have to adopt in business. It also includes brief
discussion on Potential Source of Funding with their benefits and drawbacks in business. It also
include brief discussion on how business plan is prepared what are the different terms which is
required to mention while doing business plan and It also includes that how succession or Exit is
analyse in organization by different types of methods like Joint Venture, Merger,etc. in
organization by management of ThirdWay Group.

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