An Analysis of Business Opportunities and Growth Factors

This assignment provides an in-depth analysis of business opportunities, growth factors, and market trends. It includes a PESTLE analysis for Southern Business Technologies, an examination of the advantages and disadvantages of equity capital and bank loans, and a discussion on digital marketing channels in SMEs. The Ansoff Matrix is also applied to evaluate viable business opportunities. This assignment is suitable for students studying business management or entrepreneurship.

PLANNING FOR
GROWTH

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................1
P1 Key consideration for growth opportunities evaluation for Southern Business Technologies
................................................................................................................................................1
P2 Application of Ansoff growth matrix to evaluate growth opportunities...........................4
M1 Implication of analytical framework for competitive advantage.....................................6
D1 Evaluation of specific options and pathways for growth.................................................7
LO2..................................................................................................................................................7
P3 Ascertaining the potential sources of funding for Southern Business Technologies........7
M2 Justifying the adoption of appropriate sources of funding...............................................9
D2 Critically evaluation over sources of funding based on several arguments...................10
LO3................................................................................................................................................10
P4 Developing a satisfactory business plan for scaling up objectives of Southern Business
Technologies.........................................................................................................................10
M3 Designing an appropriate business plan.........................................................................13
D3 Presenting the coherent details relevant with business plan...........................................13
LO4................................................................................................................................................14
P5) Assess an exit or succession options for a small business explaining its benefits and
drawback...............................................................................................................................14
M4 Recommendation of succession options for a small business.......................................15
D4 Justification and recommendation relevant with succession of business.......................16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Planning and developing the strategies plays main role in ascertaining the impacts of
various operational activities. It enables the managerial professionals in analysing the current
market requirements as well as determining the internal efficiencies to meet such demands and
wants of consumers. In the present report there will be discussion based on analysing the internal
business scenario of Southern Business Technologies and making suggesting decision for better
expansion of the operational functions of entity. Moreover, it consists of various plans and
operations that will be adequate and efficient for the entity in terms of meeting the goals. There
will be used of various models, growth matrix etc. which in context with makes suitable plans for
fetching effective business opportunities.
LO1
P1 Key consideration for growth opportunities evaluation for Southern Business Technologies
To develop the fruitful operations in the business which is consisted of various plans and
operations that are needed to be determined. Thus, such identification will be assistive as per
identifying various opportunities for growth. In relation with demonstrating the effective growth
plans and opportunities for Southern Business Technologies there is need to have consideration
over various factors such as:
Financial Feasibility:
To demonstrate and identify the financial aspects of the business which are consists on
various records in the accounting books and the financial statements. Thus, the demonstration
based on identifying ability of firm in making investments as well as meeting its debts. It also
comprised with analysing the short and long-term solvency which will be attractive top investors
in terms of investments decisions (Light and et.al, 2017). On the other side, a sound economic
condition of entity will be assistive as per meeting the targeted aims in the right time as well as it
enables firm in over coming from debts. Hence, analysing the revenue, expenses, capital
structure and reserves for the future will be helpful for better acknowledgement about financial
aspects for Southern Business Technologies.
Risk assessment:
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There are always been risks which are associated with the business operations and being
the obstacles in meeting the targets. Identification of various risks such as financial risks, internal
or external issues, etc. are the factors which affects business operations (Onen and Eminoglu,
2013). Thus, monitoring each activity performed in Southern Business Technologies with proper
records will be assistive in terms of over-coming with the issues and making suitable changes in
the operational practices.
Market Research:
Business are performing with the motive of going concerns which have effective control
over operations that will be useful and effective as per making sound operational activities. It
provokes professionals in analysing the market environment and changes which are needed to be
adopted by the firm (Business Opportunities, 2017). In relation with developing the operational
functioning of the entity there will be consideration of various objectives and requirements of
firm.
Competitive advantages:
There have been various cases and targets of the organisation which are need to be
considered in the positive manner. The prices, product line as well as consumer redundancy are
needed to be appropriate or better than the competitors stated in the environment. Moreover, it
will be helpful and appropriate for the entrepreneurs in relation with making suitable business
plans and strategies to meet competition (Pannicker and Mehta, 2016). Motive of earning higher
revenue as well as profitable gains which will be appropriate as per making operational changes
in the economy.
Analysing the consumers:
Analysing the growth of entity in relation with making suitable changes in operational
practices as well as managing the operational criteria of business in a most profitable and
adequate way. Designing the products and services which meets the required wants and needs of
consumers in the most desirable way (Shujaa Addin and et.al, 2017). It comprised wit
developing the operations of entity in meeting the targeted aims at the right time.
PESTLE analysis
2

Political: As per evaluating the political environment of UK on which it can be said that
there have been various operational changes needed to be adopted by Southern Business
Technologies. Corporate taxation and various taxes are being payable by the corporate sectors in
UK which are basically collected by HMRC and the legislative general of the country.
Social: Developing the single package scheme in the market will be helpful for the
Society in terms of making seatbelt changes in the operations as well as designing the collective
approaches (Light and et.al, 2017). It comprised with the educational level and the life style of
the consumers in operating areas. Southern Business Technologies required to analyse the
market standard and develop the plans accordingly.
Economical: Analysing the information relevant with the economic standards of the
particular locational. Thus, UK is denoted as the developed nation in the world as the per capital
income is comparatively appropriate in generating suitable revenue to the firm.
Technical: The plan of Southern Business Technologies is for developing the comprised
package which will have features like, free calling, unlimited data usage and the DTH services
on which the revenue generation will be helpful and adequate in terms of meeting the goals of
firm (Onen and Eminoglu, 2013). There are various competitors stated in the market, so to have
adequate numbers of consumers there is need to be technically sound and effective.
Illustration 1: Pestle analysis for
Southern Business Technologies
(Source: PESTLE Analysis, 2018)
Legal: In relation with making the legal approaches on the business plan of Southern
Business Technologies it can be said that there are various techniques which are needed to be
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implicated and monitored for having better control over operations (Pannicker and Mehta, 2016).
Considering all the legal norms and regulation relevant with telecom services and industries
which are operating this business.
Environmental: Requirements of developing an effective business plan which have
effective information relevant with the wants and needs of consumer (Kerzner and Kerzner,
2017). Thus, it comprised with analysing the consumers preferences, wants and the over all
market of location where the business is going to initiate the business operations.
SWOT Analysis
Strength
 Good record of quality of phone call.
 Special focus on kind of assets which
belong to organisation are best
Weakness
 Deficiency of resources and employees
which will be affecting its operations.
Opportunity
 Intervention of government for
supplying subsidies as in this company,
forecasting of required products should
be done.
Threat
 New entrants or competitors
 Failing economy
 poor economic conditions
P2 Application of Ansoff growth matrix to evaluate growth opportunities
Preparation of strategic plans are basically comprised of various targets and tasks that
will have impacts on operations. Ascertaining the impacts of various operations which in turn
will be useful and adequate in meeting the targeted aims at the right time. It approaches towards
helping the Top-level managers, seniors and executive directors for analysing the requirements
and making suitable operational changes (Haaland and van den Bosch, 2015). Buy considering
Ansoff Growth matrix there will be suitable revenue generation and operational gains of the
entity which will meet adequate requirements.
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Illustration 2: Ansoff Matrix
Source: (The Ansoff Matrix, 2018)
Market Penetration:
This strategy comprised with adequate planning and strategies which will be based on
improving consumers of organisation on the previously existed market. Here, managerial
professional makes plan to improve sales such as reducing prices, increasing promotion and
distribution (Campbell, 2017). Ascertaining the techniques associated with the operations such as
reducing the rivalries stated in the market will be removed as it provokes acquisition.
Market development:
Firm approaches towards making expansion of business in new market which will be
adequate in terms of developing entity at geographical and country level (Kerzner and Kerzner,
2017). Here, managerial personnel in organisation needed to make specific plans and operational
development with considering market observation, accessing through the availability of
resources as well as management of firm's operations will be effective for better revenue
generation and designing policies for new place.
Diversification:
5

In relation with rising the market share of entity where they seek for the observing the
market and making new changes in the operations such as products and services (Larimo and
et.al., 2018). Thus, as per the motive of business in making expansion of operations among
various markets there will be need of generating information and analysing the environment of
the location which will be helpful as per making suitable operational development.
Product development:
These techniques are comprised of making innovative changes in products. Thus, these
are the things which creates identity in the market and brings suitable operational tactics
(Taiminen and Karjaluoto, 2015). Goods and services which will be designed and developed by
the organisation are needed to be meet the consumer requirements as well as will be profitable to
entity in terms of beating the competition.
M1 Implication of analytical framework for competitive advantage
To develop the internal operations as well as external activities of business which in turn
will be supportive as per making profitable changes in the operations. Therefore, to beat the
competition or rivalries in the environment there is needed to have proper control over products
and services being offered by the organisation (van Niekerk and et.al., 2016). However, it
comprised with analysing three elements and factors of society such as:
Target market:
It acknowledges the target audience or consumers for whom the business in making
products and services. Designing such goods will be based on their requirements, convenience
and satisfactory desires. If all the requirement met by professionals them they will become able
to compete the world and generating the adequate numbers of buyers.
Competition:
In regelation with becoming the highly competitive in the world which is based on same
categories of products and services which requires analysing the existing competitors in the
world (Vértes and Bullmore, 2015).
Benefit:
6

It is based on analysing the consumers preferences and requirements from the company.
Thus, ascertaining such requirements will be effective in meeting the desired profits of Southern
Business Technologies.
D1 Evaluation of specific options and pathways for growth
To develop the business operations in the most positive manner there are various factors
which are needed to be considered and analysed by the professionals. Mitigation of risks
associated with objectives of Southern Business Technologies will have suitable control over
operations (Ingley Khlif and Karoui, 2017). Considering two factors which will be helpful in
overcoming with various obstacles and organisational risks such as:
Adaptation:
In relation with changing the operational objectives of Southern Business Technologies
there are various operations and options which will be helpful in overcoming with the risks.
Adaptation of newer technologies, techniques and methods of performing operations will be
helpful to have suitable revenue generation (Light and et.al, 2017).
Mitigation:
To remove various elements which brings the risks into account based on the process of
mitigation. Removing chances of risks will be beneficial in managing the operation of Southern
Business Technologies (Onen and Eminoglu, 2013).
LO2
P3 Ascertaining the potential sources of funding for Southern Business Technologies
Identifying various sources of funding which will have their positive and negative
impacts on the business. Therefore, analysing such sources will be helpful to Southern Business
Technologies in relation with making suitable business plan (Pannicker and Mehta, 2016). Along
with this, it can be said that there are various internal or external sources which will be helpful as
assistive to the organisation in terms of having better control over operational practices.
Sources Advantages Disadvantages
7

Investors  Collecting funds through these
sources which will be
adequate and appropriate for
the business as they will have
desired amount of funds for
the operations (Shujaa Addin
and et.al, 2017).
 Southern Business
Technologies will have
appropriate amount of revenue
and capital collection as per
selling the equity and market
share in the capital markets.
 It consists of making
payments of dividends on
the regular basis which will
be adequate and helpful to
the investors in terms of
retaining the profitable gains
over their invested capital in
the business.
 The payments of dividends
will reduce the amount of
revenue generated by the
company. Thus, on which
they have to suffer from
poor operating gains
(Campbell, 2017).
Owner  These are the initial sources of
gathering funds for the
operations (Advantage &
Disadvantage of Equity
Capital, 2016).
 Owner will do not charge any
interest of return over their
invested amount in the
business.
 It brings the counter effect
of sharing risks which in
turn impacts over reducing
the operating profitability of
the firm.
 There will be loss of control
as the owners will not have
appropriate control over
utilisation of the funds in
various activities.
Bank loan  These are the most flexible
sources through which the
business will have appropriate
 It comprised with strict
requirements on which the
business has to be clear on
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amount of capital funds.
 These are very cost-effective
terms that will be helpful as
per meeting the financial
resources as the firm will have
desired amount of revenue.
 It benefits the organisation in
terms of not making payments
to any taxes over loan.
what they are facilitating the
market which specify their
needs for loan.
 There has been repayment
burden on the loan taken by
them such as interest on loan
(Advantages &
Disadvantages of a Bank
Loan, 2018).
Government
Grants
 Government agencies and
financial institutions are
always in the support of small
medium size entities so to
facilitate the funds to them is
their prime operations.
 It is helpful for country in
terms of having better control
over GDP, economic rate as
well as per capital income.
 They do not charge any
interest or taxation over such
granted capital.
 There will be insufficiency
amount of funds.
 It comprised with various
difficulties in terms of
having such grants.
 Complexity incurred in
terms of acquiring the
adequate amount of funds
for the operational activities.
Recommendation: While evaluating different sources of finance it has been evaluated
that Southern Business Technologies is SME so it will be highly dependent on initial capital
invested and Government grants because there is special provision for SME sector.
M2 Justifying the adoption of appropriate sources of funding
To generate the funds from various operations which will be appropriate and helpful as
per meeting the financial requirements. Promoting the several sources through which Southern
Business Technologies will acquire a required amount of funds (Kerzner and Kerzner, 2017). It
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will be suggested that bank loan or investors will be a suitable stakeholder in terms of generating
the desired amount of capital. They only seek for financial disclosure and payments made by
organisation in meeting the targets.
D2 Critically evaluation over sources of funding based on several arguments
The basic need of organisation is for developing the operational criteria and strengthening
the entity in fighting competitive challenges in the environment. Thus, in relation with small
medium size enterprises there will be requirement of capital for operational activities (Taiminen
and Karjaluoto, 2015). Southern Business Technologies will have sufficient capital collection as
they approached towards bank loans, governmental grants and shareholder investment.
LO3
P4 Developing a satisfactory business plan for scaling up objectives of Southern Business
Technologies
Executive summary
The strategic plan is all about Developing it for Southern Business Technologies in
relation with the objectives of managerial personnel for promoting the business as well as
expansion of its operations. However, there have been various areas of operations which are
needed to be meet by the professionals and this plan is describing about team of cybersecurity
and for offering new packages in efficient and convenient aspect.
The Business summary:
Southern Business Technologies is planning to expand the business operations by
implementing various innovative plans and techniques to be used in the operations. They have
planned to offer new packages which will be cost efficient and convenient to the consumers in
terms of bringing them suitable services in a single package (van Niekerk and et.al., 2016). They
have demonstrated to bring the services like free calling, unlimited data usage, DTH services in a
single package. The concept behind launching such techniques is that there will not be
complexity and anxiety as per making payments to all the resources.
Objective:
 To increase sales by approx. 6%.
 To gain good reach in every place with affordable charges.
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Marketing analysis:
It comprised with having effective observation and study over the market as per fetching
the relatable information. The marketing analysis will help in bringing the suitable control over
operational participates as well as meeting the targeted aims in the right time (Ingley Khlif and
Karoui, 2017). Professionals at Southern Business Technologies have planned to operate the
marketing activities which will be adequate as per collecting all the reliable information.
Analysing the requirements of this package in the market will be based on analysing the actual
requirements such as:
Competitor analysis:
Analysing the rivalries stated in UK which are operating the business activities on the
same segmentation will be challenging for Southern Business Technologies in relation with
functioning. There are various market giants which are currently operating the market offering,
3G, 4G, 5G, Broad Band as well as DTH services. They consist of better speed and effective
prices in their packages (Larimo and et.al., 2018). Thus, there will be higher consumer backup
for such entities to have the challenging operational practices Southern Business Technologies is
needed to design plans accordingly. Moreover, there are various rivalries stated in the market
such as Vodafone, Giffgaff, Deutsche Telecom Ag etc.
Operational strategies:
The operational plan of Southern Business Technologies is that they are planning to make
appropriate business activities in the market (Taiminen and Karjaluoto, 2015). Thus, to operate
the business activities there will be need of having recruitment of qualifies and skilled employees
for the operations. On the basis of experiences and qualification obtained the individual the
duties will be assigned to them. There will be requirement of satisfactory numbers of cyber team
which executed and control the trafficking and bring suitable services to the consumers.
Financial feasibility:
In relation with operating the business activities the requirements of finance and adequate
amount of capital is quiet needed in Southern Business Technologies. However, there will be
preparation of forecasting statements which in turn will be helpful in bringing the adequate
changes in operations.
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Financial Forecast
Forecasted Income statement
Particulars January February March April May June
Net sales revenue 25000 26500 28090 29775.4 31561.92 33455.64
Less: Cost of Goods sold 1250 1287.5 1326.13 1365.91 1406.89 1449.09
Gross Profit 23750 25212.50 26763.88 28409.49 30155.04 32006.55
Operating Expenses
Advertising 250 250.00 250.00 250.00 250.00 250.00
Salaries to staff 1500 1500.00 1500.00 1500.00 1500.00 1500.00
Office 350 0.00 0.00 150.00 0.00 250.00
Other expenses 100 0.00 150.00 200.00 0.00 0.00
Total operating
Expenses 2200 1750.00 1900.00 2100.00 1750.00 2000.00
Total operating Income 21550 23462.50 24863.88 26309.49 28405.04 30006.55
Less: Corporate tax 30% 6465 7038.75 7459.16 7892.85 8521.51 9001.96
Net profit 15085 16423.75 17404.71 18416.64 19883.53 21004.58
Trend analysis of Sales revenue:
January February March April May June
0
5000
10000
15000
20000
25000
30000
35000
40000
25000 26500 28090 29775.431561.924
33455.63944
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Net sales revenue
Linear (Net sales revenue)
By considering the above stated trend line diagram which is comprised information that
Southern Business Technologies will have effective rise in income. Thus, the concept of
launching the services in single packages will be attractive to consumers as well as cost efficient
to them as per having better growth in the future (Haaland and van den Bosch, 2015). Moreover,
it can be estimated that the firm will have suitable revenue generation in the coming period
which will be effective and helpful as per meeting the targeted aims in the right time.
Total Cost: As per forecasting its sales and statement it has been articulated that its cost
of goods sold is increasing simultaneously with sales, so in outcome it has to lay special
emphasis on its total sales revenue. It has been estimated by business professionals that they will
have risen in the sales for 6% and the costs of goods sold which is consists of all the production
costs that will be rise by 3% in each period. Thus, this estimation will be helpful in bringing the
appropriate profitable gains to the professionals.
M3 Designing an appropriate business plan
By considering above listed business plan for the expansion of business with implicating
new plans and service strategies. Professionals at Southern Business Technologies have planned
to launch the single package scheme which consists of free call services, DTH and unlimited data
usage. It comprised with analysing the business strength competitors stated in the environment as
well as various plans and policies which in turn will be effective in terms of analysing the UK
environment (Campbell, 2017). To bring the suitable services among consumers and in the
market there is need to have effective number of staff which will be adequate and helpful as per
making changes in the operations. In relation with estimated plans of the business on which they
have forecasted that the business will have profitable gains in the coming period as it reflects the
upward trend.
Products and services: free call services, DTH and unlimited data usage
D3 Presenting the coherent details relevant with business plan
There are various areas which are needed to be improves by the professionals at Southern
Business Technologies (van Niekerk and et.al., 2016). Thus, they must focus over improving the
13

promotional activities which will be helpful in creating the identity in the market as well as
generating the appropriate number of consumers for the operations.
LO4
P5) Assess an exit or succession options for a small business explaining its benefits and
drawback
There are many existing strategies in small business and Southern Business Technology
businesses also have several Succession options that is ensured and help to achieve the goal of
the business.
Management and employees buyout: MOB also very important aspect and it is also
helpful for managing the business (Light and et.al, 2017). This is also a succession options in
small business. Southern Business Technology employees are also helped to manage all the
business strategies in effective manner.
Benefits
 MOB is help to achieve the goal of the businesses (Pannicker and Mehta, 2016). The
benefits of effective management help to run business in smooth manner and increasing
the loyalty in businesses.
 It is also helps to provide various coming opportunities of the businesses. Top level
management is also helped to avoid legwork participating in shopping for outsider
buyers.
 It provides immediate personal liquidity for the Southern Business Technology owners
and their shareholders.
Drawback:
 Business valuations and securing financing can take more time. It is long term process so
Southern Business Technology business evaluation us also take months or years.
 This organisation team member will need an effective plan for increasing the growth of
business.
Initial public offering: if Southern Business Technology sell their business to the public.
So, it is the right options for maintaining the business conditions. Even if this organisation is
booming, so this company is not offer to the public in this situation company can measure their
business or profitability (Pannicker and Mehta, 2016). These strategies are only possible when
they are and the conditions are perfect an initial public offering can be huge profitability.
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Benefits
 IPO makes strategies for maintain their business in form of long term capital. It depends
on their financials gain if they earned more profit. So, they do not need to sale or
liquidations of their business. It will help to Southern Business Technology business
owner aspire to an initial public offer.
Drawbacks
 it is very expense process (Onen and EminoOnen, 2013). It is very common for an IPO
take six to nine months’ time in anywhere. During these times, Southern Business
Technology businesses management employees is fully concentrated on that particular
area of the organisation to suffer.
 It is very complex and time-consuming process because sometimes weak decisions,
sacrificing short term and long-term profitability of the business (Light and et.al, 2017).
So, this company need to making effective decision for earning more profit.
Liquidation for exit: In this scenario, due to market conditions or any problem if there is
requirement for liquidation, then all assets are sold to pay its creditors with given amount in
section.
Advantages:
 It will write off all outstanding debts.
 Legal action will be converted as ending.
Disadvantages:
 All asset of organization will be sold.
 The staff will be redundant.
M4 Recommendation of succession options for a small business
Southern Business Technology businesses company is also making better decision that
helps to maintaining its long or short-term strategies in their business and help to achieve the
goal of the enterprises (Onen and Eminoglu, 2013). So Southern Business Technology
businesses need to making effective strategies and existing strategies help to them for achieving
their goal of the business. Succession planning is also helped to maintain their all business
operation in long term business and it will also helpful for growth of the business. Without
effective management these enterprises not well run their business in smoothly manner. So, these
strategies is also helpful for increasing the loyalty in this organisational legacy.
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D4 Justification and recommendation relevant with succession of business.
Southern Business Technologies will have successful operations as if the managerial
professionals make appropriate control over the revenue generation as well as management of
various operations. They have planned to bring the single packaged services to the consumers
which is consists of DTH, Unlimited data usage and Free call services. Thus, they also have
considered cost efficiency of such an offer (Ingley Khlif and Karoui, 2017). Thus, making
effective profitability and revenue generation which consist of having appropriate revenue
collection and management of operations.
CONCLUSION
On the basis of above report it can be said that Southern Business Technologies will have
appropriate revenue generation and the financial control over the operational needs and wants of
the firm. This report consists of various factors which have been studied by the professionals
such as effective sources of finance. Considering competitive environment and the operational
activities which are being performed by the professionals will have appropriate control over the
operations. Further, there have been development of operational business plan which in turn will
be useful in terms of generating profitable revenue from the market.
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