Sustainable Management and Marketing: Plastic Collective Case Study

Sustainable management and marketing
10/19/2018
Plastic Collective

Sustainable management and marketing 1
Contents
Introduction......................................................................................................................................3
Background of Plastic collective.....................................................................................................4
Importance of Plastic collective.......................................................................................................5
Sustainability strategies...................................................................................................................5
Recycling of plastic.....................................................................................................................5
Reduce the waste.........................................................................................................................6
Reuse of plastic............................................................................................................................6
Sustainability issues.........................................................................................................................7
Community health and safety issue.............................................................................................7
Negative impact on tourism.........................................................................................................7
Economic impact.........................................................................................................................7
Impact of wildlife and habitat......................................................................................................8
Collection and infrastructure.......................................................................................................8
Sustainable practice towards plastic................................................................................................8
Sustainability Theories..................................................................................................................10
Balance theory...........................................................................................................................10
Zero waste theory......................................................................................................................10
Functions of management..............................................................................................................10
Role of planning........................................................................................................................10

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Role of organizing.....................................................................................................................11
Role of leading...........................................................................................................................11
Role of control...........................................................................................................................11
Recommendations..........................................................................................................................12
Conclusion.....................................................................................................................................13
References......................................................................................................................................14

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Introduction
The aim of the report is to talk about the Plastic collective which is an organisation who is
working for sustainability. Sustainability is the process of maintaining the change in the balanced
fashion, in which the exploitation of resources, the orientation of technology are all in harmony
and enhance both the current and future potential which is required to meet the needs and
demands. Plastic collective leaves an example of the sustainable and ethical industry that is
putting efforts to turn the waste into the income. This has been found in the research that the use
of plastic is increasing in Australia. The country alone makes use of the 6.9 billion plastic bags in
a year out of which 3.6 billion are plastic shopping bags. The government of the country need to
pay the excess of 4$ million to clean up the waste of plastic litter on yearly basis. Currently, it is
predicted that ocean floor of plastic includes 70 kg in every square kilometre (Ocean Crusaders,
2018).
The rise in the flows and use of the plastic is affecting the country and it is high time to tighten
the belts to recycle the plastic. This is the fact that the management of sustainable practices is
possible with the use of an effective system that avoids the creation of toxins, pollution and
plastic waste. The report includes the details related to the sustainability associated strategies that
are followed by the company to reduce the impact of the plastic on Australia. Further, it includes
the details related to the sustainable theories, practices and issues that are implemented by the
company.