Sustainable Management and Marketing

Sustainable Management and marketing
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Marketing 1
Executive summary
Sustainability is a process through which the company can maintain the change in the
exploitation of resources, orientation of technology and current as the potential that meets the
needs and demand. The aim of the report is to conduct the research on management and
sustainability analysis on plastic collective company. The findings include plastic collective and
their importance in the society. The sustainability related strategies and issues are discussed
related to plastic collective. The issues related to the sustainability include negative impact on
tourism, collective and infrastructure issue, community health and wildlife issues. Further, the
analysis of the situation includes the different practices related including the functions of
management. In the end, the recommendation has been done for the future strategies in the
management.

Marketing 2
Contents
Background to the case....................................................................................................................3
Sustainability related strategies and issues......................................................................................4
Green strategy..............................................................................................................................4
Green alliances.............................................................................................................................4
Recycle plastic for reuse..............................................................................................................4
Innovative strategy.......................................................................................................................5
Sustainability related issues.............................................................................................................5
Wildlife and community habitat impact......................................................................................5
Impact of tourism.........................................................................................................................6
Collective and infrastructure issue...............................................................................................6
Other issues..................................................................................................................................6
Analysis of the situation..................................................................................................................7
Sustainable theory............................................................................................................................8
Recommendations for the future strategies.....................................................................................8
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

Marketing 3
Background to the case
Plastic collective founded by Louise Hardman, an advanced social businessperson who conducts
the sustainable practice with new innovative Shruder machine. Louise Hardman founded the
company with the mission to safeguard the plastic leaking business processes in competitive
environment (Plastic Collective, 2018). The development of Shruder machine has been done
majorly for the extruding and shredding the waste of plastic. In the sustainability practice, the
company offers the training practice that includes educating societies and promoting the
sustainable practice of reducing the plastic waste.
Importance
Plastic collective is well-known organisations that are performing the essential activities not only
in Australia but also across the world by forming; the collaboration with the different companies
includes Coca-Cola, NevHouse and many others. The company maintains the three pillars that
include innovate and design new materials, innovate and design new materials and creation of
innovate and design new materials. These pillars help business in performing the activity in
which they take the initiatives in reducing the consumption of the fossil fuels, energy saving,
sustainability recycling of plastic and many others (Plastic Collective, 2018). This practice
contributes in improving the Australia and other nations in improving the living standard, life
standard and many others.