PLATFORM DEVELOPMENT AT WHIRLPOOL 2 Platform development at Whirlpool Adaptation permits converting offerings to consumers’ specific likes and dislikes. In differentmarkets,theproductpriceadaptationisthemostconcerningquestion.An adjustment can be costly, especially from in manufacturing and development of products, and causes loss of individual markets due to the production of enormous product versions. Therefore, this study aims at solving the problem involved in the management of the Whirlpool Company. Statement of the problem: how can Whirlpool standardize the adaptation process of products without losing markets? Objectives 1)To clarify the process of making decisions 2)To keep up with a stable financial position 3)To motivate a corporate with adequately reliable governance Assumptions 1.The management approach of Whirlpool is not yet wholly localized. Thislimitsemployeesinbeingpartofthedecision-makingprocess.Forthe corporationtohavefullylocalizedmanagement,simplificationinthedevelopmentof products is required. This will lead to the basis of customized products. 2.Principles are Whirlpool’s successful integral part. WhirlpoolCompanyneedscommitmenttodoingtasksholisticallyand wholeheartedly. Principles governing management help to enhance the sense of belongingness and pride in employees, increasing competence in their work, thus attracting more consumers. 3.Flexibility methods of modern manufacturing contribute to market customization.
PLATFORM DEVELOPMENT AT WHIRLPOOL 3 These modern methods have made the strategy of adaptation more attractive without the disadvantages of substantial costs. Industries like trucks, trains, and automobiles used the same concept; thus, it prospers in the Whirlpool case for washing machines. Theoretical framework Thetheoriesofsix-sigma,businessprocessredesign,andreconfigurable manufacturing are involved. Business process redesign deals with strategic management that aims at analyzing process in the corporation (Sikdar, 2014). It restructures the flexibility of themanufacturingplatforminWhirlpoolwithlesscostincurred(Hamlin,2012). Reconfigurable manufacturing is a system of designed production to absorb the increased change in software, hardware, and structural components (Gumasta, 2011). It allows the design of the world-washer to fit difficult situations in Whirlpool. For instance, in the United States and Europe, the challenge was a primary washing machine difference. The United States dominated the market with top-loading machines (Zardetto, 2012), while Europe had front-loading (Szewcow, 2011. Front-loading machines grew in the market. Whirlpool wanted to be part of it. Six-sigma theory focuses on quality by calculating potential defects. It identifies financial goals like cost reduction or profit increase (Parast, 2011). Alternative courses of action Whirlpool has to ensure full localization of the company that contributes to attaining goals. They should also consider acquiring efficient principles like promoting company seminars that induce success and have flexible modern manufacturing methods in their system. Conclusion Varioustechniqueshelpinimprovingtheoperationalmanagementofwashing machines in Whirlpool. These techniques can contribute to inspiring reliable governance in
PLATFORM DEVELOPMENT AT WHIRLPOOL 4 Whirlpool, thus help stabilize the financial category in the organization by promoting the decision-making process in standardizing product production, thus increasing the market. References
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PLATFORM DEVELOPMENT AT WHIRLPOOL 5 Gumasta, K., Kumar Gupta, S., Benyoucef, L., & Tiwari, M. K. (2011). Developing a reconfigurability index using multi-attribute utility theory.International Journal of Production Research,49(6), 1669-1683. Hamlin,R., Henry, J., &Cuthbert,R. (2012). Acquiringmarketflexibilityvia niche portfolios: The case of Fisher & Paykel Appliance Holdings Ltd.European Journal of Marketing,46(10), 1302-1319. Parast,M.M.(2011).TheeffectofSixSigmaprojectsoninnovationandfirm performance.International Journal of Project Management,29(1), 45-55. Sikdar, A., & Payyazhi, J. (2014). A process model of managing organizational change during business process redesign.Business Process Management Journal. Szewcow, R., Robertson, J., & Roux, C. P. (2011). The influence of front-loading and top- loading washing machines on the persistence, redistribution, and secondary transfer of textile fibers during laundering.Australian Journal of Forensic Sciences,43(4), 263- 273. Zardetto, E. (2012).U.S. Patent No. 8,151,602. Washington, DC: U.S. Patent and Trademark Office.