Principle of Marketing : Nintendo Switch Game Console and Playstation 4 Games Console

Principle of
Marketing

Executive Summary
The main purpose of this paper is to learn the model of marketing mix. In this paper, Nintendo
Switch Game Console and PlayStation 4 Games Console have been taken into consideration to
examine their target, segmentation and marketing mix plan. As per the examination, both the
brands are the top competitors of each other as both serves the similar services to consumers
such as selling video games. Nintendo Switch Game Console adopts the cheap price strategy and
PlayStation 4 follows the premium price strategy that helps to grasp the market share in the
market as both implements the different techniques to each other. It attains the all objectives and
goals in the market but it is recommended that the brands have to implements the social media
for promotion to aware the targeting customers. .

Contents
Introduction......................................................................................................................................3
STP (Target Market)........................................................................................................................3
Product.............................................................................................................................................4
Price.................................................................................................................................................5
Place.................................................................................................................................................6
Promotion........................................................................................................................................7
Conclusion and Recommendations..................................................................................................7

Introduction
The techniques or methods to communicate with the consumers are called marketing. The main
objective of marketing is to aware the consumers about the goods and services of the
organization. It is necessary for the companies to prepare the marketing plan in order to achieve
all the objectives by selling the goods and services quickly (Kerin, and Hartley, 2015). In this
paper, the discussion is made on the concept of “marketing mix” of two brands in order to
compare their plan. For the comparison of marketing plan of two brands, Nintendo Switch Game
Console and PlayStation 4 Games Console is selected to evaluate the analysis.
The PlayStation 4 is an eight generation home video game which is designed by Sony interactive
entertainment. The game was announced in various locations at the different time period such as
On February 22, 2014 in Japan, on November 15, 2013 in North America, November 29 in South
America, Australia and Europe. This consumer’s demand for this game has been increases due to
which it is easy for the company to achieve all goals (PS4, 2019).
Nintendo Switch Game Console is also a video game which is introduced by Nintendo
Company. It is a hybrid console that can be used in a stationary and portable device. There are
several features that help to connect a grasp accessory to deliver a traditional home console
gamepad form (Nintendo Switch, 2019).
STP (Target Market)
It has been found that PlayStation 4 game is segmented in various factors such as psychographic,
geographic, and behavioral (Andaleeb, 2016). As per the Sony brand, PlayStation A is available
in the Japanese market, European market and North America market. Men, women, Old, and