Sustainable Business Plan for The Bean Palace Cafe

Sustainable Business
Plan

Introduction
 Business plan is a formal document which creates
a structure which a business can follow to launch
and move ahead in a new business venture.
 A businesses plan creates the objectives of a firm
along with the various strategies it should
undertakes including marketing, financial and
human resource strategies.
 It helps in formulating market segments,
positioning and brand image for the firm (Butler, 2012)

The Business Concept
 The new business venture would be set up in
the hospitality and food services industry in
the form of a café restaurant
 The café would be named as- The Bean
Palace
 The café would be a sit in restaurant with airy
and friendly atmospherics
 The café would be located in Melbourne in
the vicinity of a college and a residential
colony to enable the firm to get easy access

The Business Concept
 The café would be positioned as friendly
place for an outing or relaxation
 Target market of the café would be college
students, professionals and families of
middle income group in the age group of
20-60
 Focus of the café would be on high quality
product and service offering.

The Business Objectives
 To provide high quality coffee to customers
at lower prices
 To create a café which is friendly and family
oriented
 To expand in next three years and open
another café and to make The Bean Palace
into a café chain with at least 5 to 7 Café’s
within next 7 years.

The Situation analysis
 A situation analysis helps a business form in
assessing its own strengths and weaknesses and
the opportunities and threats of the industry in
which it is operating. (Aaker & McLoughlin, 2010).
 Proper business planning and situation analysis
can help a business firm to augment its key
strengths and attain competitive advantage to
survive in the market (Aaker & McLoughlin, 2010).