POHUTU WINES 1 MANAGEMENT LEADERSHIP IN BUSINSS

MANAGEMENT
LEADERSHIP IN BUSINSS

POHUTU WINES 1
Contents
Introduction................................................................................................................................2
Strategic Management Tools......................................................................................................2
SWOT Analysis......................................................................................................................2
Strengths.............................................................................................................................2
Weaknesses.........................................................................................................................3
Opportunities......................................................................................................................3
Threats................................................................................................................................4
PEST.......................................................................................................................................4
Porter’s Five Forces................................................................................................................5
Decision making.........................................................................................................................7
Core Values................................................................................................................................7
Conclusion..................................................................................................................................9
Bibliography.............................................................................................................................10

POHUTU WINES 2
Introduction
The report focuses on the business enterprise named ‘Pohutu Wines Ltd. It is a recognized
company offering multiple products to the customers and it includes wines, beverages and
light meals. It is a highly reputed company as it offering products for many years. It is located
at the heart of the city and it attains a string customer base. The internal issue includes limited
capacity and an external issue of sales limited to three main centres and limited target market.
Considering the report structure, the initial section includes information based on Strategic
Management Tools named SWOT, PEST, and Porter’s Five Forces. The next section includes
the appropriate decision making approaches for the company. The succeeding part involves
the company’s core values analysis and its impact on customer relation and employee
motivation.
Strategic Management Tools
SWOT Analysis
SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. It will assist
Pohutu Wines to determine its weakness. This will allow the company to undertake steps to
minimize and eradicate these (Phadermrod, Crowder, & Wills, 2019). This tool is highly
advantageous as it provides timely information about key weakness. Business organization
fails to identify the opportunities prevailing in the environment (Sarsby, 2016). It assists the
organization to be acquainted with these. Gaining timely information about these
opportunities will enable the Pohutu Wines to grab these opportunities. The SWOT
framework determines the current position of the enterprise (Gürel & Tat, 2017).
Strengths
1. High business reputation: Gradually, Pohutu wines have gained recognition and
reputation in the market. It has gained the title of ‘The place to eat in Rotorua’ and it
has assisted the company to minimize competition from its competitors.
2. Multiple product line: The Pohutu Company offers multiple products to the customers
and it includes wines, espresso coffee, snacks, and light meals. It has enabled the
company to fulfill the diverse cravings of the customers and raise their sales revenue.
3. Tourist attraction: It offers beautiful walks around the vineyard with a majestic vies
over Lake Rotorua, a gift store, restaurant, and a wedding and event venue

POHUTU WINES 3
4. Product high quality: The Company produces high quality wines and it has assisted
the company to maintain the demand for its products. It has assisted in gaining more
than 6 million dollars.
5. Higher consumption: The Pohutu wines were famous and about 1200 customers
visited the winery on busy days and weekends. The customer purchases minimum of
two bottles of wines and spend around $60 on wines and light meal.
6. Free tour: It does not charge entry fee and allows tour for self-walk around the scenic
vineyard. These add value to the service and assist the company to attract high
number of customers.
7. National awards: the company has also won multiple awards and accolades from the
satisfied customers. It has contributed in raising company’s goodwill in the market.
8. Attractive location: It is located at one of the significant tourism regions of New
Zealand. It minimizes the company’s marketing efforts and assist in easily attracting
customers.
Weaknesses
1. Sales limited to three main centres: The Company is earning revenue from three main
centres and it includes Auckland, Willington, and Christchurch. Therefore, it limits
the company’s sale.
2. Limited target market: The target for the wines is up-market hotels (above 4 stars).
The company is relying on top hotels and therefore it limited target market.
3. Limited capacity: It is running on an average capacity of 45% and it limits the
company’s profit.
Opportunities
1. Sustainability: The Company’s chief authority has taken over the reins and is building
on the sustainability and organic ethos inline with Maori cultural belief’s connection
to the land. Its minor efforts towards the sustainability will enable in raising its
reputation in the market.
2. Rising product demand: There is rise in visitors from Australia, North America, Asia
and china. Therefore, it is anticipated that it will raise the company’s financial
earnings.
3. Rising number of tourist and domestic visitors: A Pohutu wine is one of the top tourist
attractions. It is laying continuous efforts to develop and it is attracting the growing