Effective Communication in Business

This presentation discusses the importance of effective communication in business and provides recommendations for improving email usage, active listening, and informal communication. It highlights the benefits of effective communication in promoting organizational growth and success.

POINTS OF DISCUSSION
1. INTRODUCTION
2. PROBLEM STATEMENT
3. EMAIL
4. ACTIVE LISTENING
5. INFORMAL COMMUNICATION
6. THE CHANGE
7. CONCLUSION

Effective communication refers to the
transfer of messages between several
person , where the messages gets
transferred properly, are interpreted
properly and well understood
(Shockley-Zalabak, 2014). The meaning
that the sender wants to convey is
exactly interpreted by the receiver in
effective communication (Austin &
Pinkleton, 2015).
In the business context communication
is effective only when information is
shared properly among the employees of
the company and when it helps in the
growth and success of the organization.

BRISBeautyPro is an Australian
multinational company that is facing
problem with effective communication.
The first problem is improper use of email
messages.
The second issue is that the employees
does not understand the importance of
active listening.
The managers also does not understand
the importance of informal
communication.

E-mail refers to brief and formal text
messages that are sent through the
internet along with several attachments
like pictures, audios and videos (Shen,
Brdiczka & Liu, 2013). It is important
because of the following:
i. Fast communication
ii. Avoids long conversation
iii. Easy to prioritize
iv. Attachments (Jolley et al., 2013)
v. Reduction of environmental cost
(Deluca et al., 2013).

Recommendation for
BRISBeautyPro are to make the
staffs understand the following:
i. Importance of emails through
meetings and discussions
ii. Importance of maintaining
privacy while sharing
information.
iii. Importance of detailing facts in
short time.

Active listening means concentrating on
the messages being conveyed rather than
just hearing it and judging it (Weger et al.,
2014). The importance are:
i. Values the speaker.
ii. Retention of information.
iii. Learning of new facts (Raniere, 2015).
iv. Increased level of understanding.
v. Differences in points can be
understood.

The recommendations that can be given
are:
i. Proper training and development to
the staffs.
ii. Engagement of the employees in
dialogues and conversations.
iii. Asking questions.

Informal communication or grapevine
does not follow a formal structure or
method while sharing messages (Jeong,
Choi & Kim, 2013). The importance are:
i. Promotes social relationship.
ii. Fast flow of information.
iii. Expression of feelings without fear.
iv. Creation of congenial environment
(Sosa, Gargiulo & Rowles, 2015).
v. Hidden dimension comes out in the
light.

The recommendations for the
organization are:
i. Decentralization.
ii. Regular assessment of problems.
iii. Rumors should be contradicted by
management.

The change is needed because:
i. Effective business communication
increases the efficiency of the
business.
ii. It helps in external
communication like business
dealings and decisions.
iii. Conflicts can be reduced and level
of understanding and cooperation
can be increased.
The change is needed to be bought
in both the lower and the
managerial levels.

The change can be bought by
(Unsworth, Dmitrieva & Adriasola,
2013):
i. Pre-Contemplation
ii. Contemplation.
iii. Preparation.
iv. Action.
v. Maintenance.

It can be inferred from the above discussion that
i. Effective communication is very important for
achieving a long term success.
ii. The manager must tell the employees about the
importance of email and active listening.
iii. Managers themselves must understand the
importance of informal communication and
decentralise the overall process.
iv. Business efficiency will increase.
v. The behavioural change must be bought about
by implementing several strategies at each
steps and maintain them throughout the life of
the business.

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