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Report On Poor Management | Bourne Leisure Organization

   

Added on  2019-09-25

22 Pages5024 Words169 Views
[Company name]Poor communication from management tostaff has resulted in poorlevels of customer service at Company Bourne Leisure[Document subtitle]
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Abstract:-This research report is prepared on the poor communication from management to staff has resulted in poor customer service for Bourne Leisure organization.The main motive behind this study is to understand the effect of the poor communication system on the customer service of the organization. With the help of this study Bourne Leisure organizations able to understand the impact of the poor communication on the organization. This research report act as guide for the academicians who are interested in conducting further research in the similar area. In this research report the researcher have been consulted various papers which have been developed byvarious authors, for the purpose of understand the research which has been conducted previously in this area. In support of it, a questionnaire was prepared related to the research question and distributed all to the various target respondents who are the members of the Bourne Leisure Organization. This research helps the organizations build a sustainable business which enables the organization to tackle the future challenges more effectively and efficiently and attract various customers. It also enables the organizations to build strong strategies and goals which theorganization wants to achieve in the near future.1
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Table of ContentsCHAPTER 1:-.................................................................................................................................................1INTRODUCTION:-.....................................................................................................................................1Research Aims.........................................................................................................................................2Research Objectives................................................................................................................................2Research Questions.................................................................................................................................3HYPOTHESES:-.........................................................................................................................................3Chapter:-2...................................................................................................................................................3LITERATURE REVIEW:-.............................................................................................................................3CHAPTER 3:-.................................................................................................................................................9METHODOLOGY:-....................................................................................................................................9SECONDARY RESEARCH:-.............................................................................................................9PRIMARY RESEARCH:-.................................................................................................................10Surveys and questionnaires: -................................................................................................................11Observation: -........................................................................................................................................11Interview: -............................................................................................................................................11RESEARCH DESIGN:-...............................................................................................................................11POPULATION SIZE:-................................................................................................................................12SAMPLE DESIGN:-..................................................................................................................................12CHAPTER: - 4..............................................................................................................................................13DATA ANALYSIS:-...................................................................................................................................13DESCRIPTIVE ANALYSIS:-........................................................................................................................13RELIABILITY ANALYSIS:-..........................................................................................................................14CORRELATION ANALYSIS:-.....................................................................................................................14HYPOTHESES ASSESSMENT:-.................................................................................................................15RECOMMENDATION AND CONCLUSIONS:-...............................................................................................16REFERENCES:-............................................................................................................................................182Student[Date]
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CHAPTER 1:-INTRODUCTION:-Bourne leisure is a private British organization which owns a number of subsidiaries andoperates in the holiday sectors and leisure in the UK. Bourne leisure organization wasestablished in 1964. It is the most recognized organization in the UK. In this report, we willstudy about how the poor communication between the management and staff influences the levelof customer service. Communication between the management and the staff plays an importantrole, it should be focused on the management and should take initiatives to manage it.(Rosenzweig, 2014) Bourne Leisure organization faces many issues related to the poorcommunication, so we will study all the factors to resolve all these issues. Healthycommunication makes the organization capable of dealing with the competition. In opposite toits poor communication is considered a big problem in an organization. Effective communicationis necessary for every organization. Effective communication plays an important role indeveloping long time relation with the clients; this leads the employee motivation. One mostimportant benefit of healthy communication is improved relationships. A healthy relation shouldbe present between the management and its employee. All the things go smoothly when allactivities are on track. This helps the organization in understanding its goals and directions to runbusiness smoothly. The best process of communication in the organizations is through emailsthat follows a chain of commands and face to face interactions. Communication is a criticalproblem which faced by the Bourne Leisure Organization. So in this study a research isconducted helping the organization to resolve the communication problem in the organization. If3
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good communication is present in the organization, then it helps the organization in timemanagement in the workplace. This will help the organization in maintaining its own time andalso helps the staff in managing their work deadlines. If proper communication system isfollowed in the Bourne Leisure Organization then employees of the organization, feel importantin the organization. This will lead to the motivation of the employees, and their involvement intheir respective tasks. This will improve the customer service of the organization and also canattract a large number of customers. (Scheer, 2014) Customers should be satisfied with theorganization and if they are unsatisfied, the growth of the organization is not possible in thefuture time period. If the poor communication system is present in the organization than poorcustomer services also exists in the organization. This will impact the whole organization in anegative manner. Due to the lack of the customer service the organization loses its currentcustomers as well as the future customers. This will also impact the reputation of theorganization at the marketplace. This study is conducted for finding the solutions of resolving thepoor communication problem in the Bourne Leisure organization. Research AimsThe aim of a study is to analyze the impact of poor level of communication at the managementlevel to the lower level staff which impact on the customer services quality.Research ObjectivesMentioned below are the objectives of the research papers:-To understand the impact of poor level of communication on management land lowerlevel -To understand the impact of poor level of communication on customer service-To understand the impact of poor communication on overall growth of an organization4
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Research QuestionsMentioned below are the research questions for the research topic which is being discussed: -What is the impact of poor level of communication at the management level to the lowerlevel?-How the customer’s service affected?-What is the impact of poor communication on organization growth level?HYPOTHESES:-The following mentioned are the hypotheses that have been developed after conducting the deepstudy of the literature which has been shown in the next chapter: (Moreland,2015)-H1: Poor communication affects the employees.-H2: Poor communication affects the customer's service.-H3: Poor communication effects the lower level of the management.Chapter:-2LITERATURE REVIEW:-Communication is considered as an important aspect of the business environment. Business is aplace in which many interactions are required. (Scheer, 2014) Through these interactions variousinformation is acquired. Bourne Leisure organization involves open competitive activity, throughusing these activities the working professionals debate issues, evaluate the arguments of othersand defend positions. There are many organizations apart from the Bourne Leisure which arefacing poor communication problem in their organizations. For example: In August 2013, AOL5
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