Popularity of Various Smartphones in the UK | Report for Eco-Fone 2019

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REPORT FOR ECO-FONE
Date: April ??, 2019

Report for Eco-Fone 2019
Introduction
The assignment mainly deals with the popularity of various smartphones in the UK
which is analysed using the data in journal articles and internet. Mostly the assignment aims to
find the competitive advantage or disadvantage of Eco Fone Company which is a start-up
Smartphone manufacturer company in the market and its current revenue trend. The tables and
charts are obtained from the provided Deloitte report as published in UK and various other
articles (Deloitte 2019). Further, statistical testing is performed to see whether the two shops of
Eco Fone generates the same amount of revenue. In brief the provided data and data obtained
from different articles are used to analyse, predict the current Smartphone market situation
based on popularity, effects and the features on the population of UK.
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Report for Eco-Fone 2019
1. Analysis of Issues for Eco-Fone Smartphones
1.1 An Overview of the Mobile phone market in the UK
There are total of 33.5 million number of people in the UK and 95% of those are people
approximately 32 million are currently working. From the Deloitte research it can be seen that
50% of the people from the sample regularly use smartphones for at least one business related
activity. The statistical test shows that more than 50% of the people use smartphones for daily
business related activities. The mobile phone usage till middle of 2017 can be segregated in
three broadly classified activities which are 44% emails, 23% calendar management and 34%
voice calls respectively. New smartphones usage is expected because of ease of usage to
compose mails, setting remainders in calendar and one click voice call (Chung and Park 2017).
The reporting systems and legacy information activities are complex to do in smartphones and
rarely used by people for these purposes. Photo editing, Mobile browsing, instant messaging
applications are the other common activities which are done by people frequently by
smartphones. Whatsapp is the most popular application on the smartphone as by Deloitte and
which is used by nearly 43% of the workers in a full day (Giachetti, Lampel and Pira 2017).
Other smartphone usage types are of moderate level especially for those who are focused
towards the work flow activities. From the Deloitte study it can be observed that for workflow
activities like time sheet submission, expense sheet submission and internet access the
percentage of usage by people is typically 5%, 4% and 6% respectively. The variation of
smartphone usage over different activities in 2016 and 2017 are shown in figure 1 in appendix.
1.2 Forecasting the UK Adult Smartphone use
The usage of smartphone in percentage from year 2012 to 2017 as evident from figure 3 of the
Deloitte report and the information is displayed using a line chart as given in figure 2 in the
appendix. A second order polynomial equation is found as the best fit to the given data with a
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Report for Eco-Fone 2019
coefficient of determination value of 99.95%. The linear regression line is not a best suited
prediction equation as it can be seen that from the line chart that the graph is a curve.
Index of 2018 = 7
Index of 2019 = 8
Thus the predicted percentage of smartphone usage in the year 2018 = -0.75*(7^2) + 11.764*7
+ 41.2 = 86.798% and similarly in 2019 usage = -0.75*(8^2) + 11.764*8 + 41.2 = 87.312%
1.3 Smartphones - A potential market for older customers
The different features that makes the smartphones attractive varies by age group as found by
BBC which is descried in the given article. According to the article the almost 71% of the old
age persons use smartphone for entertainment purpose. The old people are generally richer than
the average young age people as they have done enough savings in their lifetime and thus they
can be buy smartphones which are expensive in the market. However, as described in the
article the real cause of buying smartphone is its features. The useful features are ordering a
cab within very short duration in busy area and also opting for pick up from home facility,
wide screen display and extended sound quality of new smartphones are particularly suited for
older people as their hearing ability is generally reduced and as well as strength of eyes
(Mugge, Jockin and Bocken 2017). Further the features are food ordering, bill payment in
parking lot saves significant amount of time anyone. The OS in the smartphone is very easy to
operate and thus it is easier to grasp for the older people. The password entry locking system
like old phones are not convenient for older people and thus many modern smartphones have
face reckon unlocking system which are very much convenient for people in old age and thus
hey buy these expensive smartphones (Zimmermann, Auinger and Riedl 2019).
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