[FULL ACCESS] Marketing Plan and Financial Analysis

The provided document is a comprehensive marketing plan and financial analysis for a business. It outlines various marketing strategies such as television, billboards, radio, and news paper advertising, along with expected costs. The financial plan includes details on advertisement, selling and distribution costs, maintainable and variable costs, fixed costs, and total costs for the years 2018, 2019, and 2020. The document also provides a sales and costs forecast for products and services, including assumptions about customer consolidation during festive seasons.

PORTALL APPLICATION

Table of Contents
INTRODUCTION...........................................................................................................................1
SECTION 1......................................................................................................................................1
1.1 Business summary.................................................................................................................1
1.2 Business aims........................................................................................................................1
SECTION 2......................................................................................................................................1
3.1 The core products and service...............................................................................................1
3.2 The business's products and service USP..............................................................................1
3.3 Other products/Service going to selling................................................................................2
SECTION 3......................................................................................................................................2
4.1 Typical customer...................................................................................................................2
4.2 Base of customer...................................................................................................................2
4.3 Branding that have chosen....................................................................................................2
SECTION 4......................................................................................................................................2
References...................................................................................................................................2
SECTION 5......................................................................................................................................3
Competitor analysis.....................................................................................................................3
SECTION 6......................................................................................................................................3
Marketing strategy......................................................................................................................3
SECTION 7......................................................................................................................................4
8.1 Premises................................................................................................................................4
8.2 Equipment.............................................................................................................................4
8.3 Transportation.......................................................................................................................5
8.4 Legal requirements................................................................................................................5
8.5 Insurance requirements.........................................................................................................5
8.6 Management and staff...........................................................................................................6
8.7 Additional information..........................................................................................................6
SECTION 8......................................................................................................................................6
Cost and pricing strategy.............................................................................................................6
SECTION 9......................................................................................................................................6

Sales and Costs forecast..............................................................................................................6

INTRODUCTION
A strategy for success is a composed depiction of life of business. A proper business plan
advises that how business is formed in step by step process. This report covers the business plan
regarding the formation of mobile application for collecting reward points and redeem them at
particular store.
SECTION 1
1.1 Business summary
The business plan in about a mobile app that collects the reward (points and stamps)
cards and shopping cards such as sainsbury's, costa caffe etc. Idea behind this concept is to create
a single application to collect rewards and points and redeem them at particular area and single
point. The application will be considered as ClickR that will provide various options and
facilities to complete the sections.
1.2 Business aims
“Aim of the business is to provide a single app to get benefits with a single click”
SECTION 2
3.1 The core products and service
This application mainly provide redemption services regarding purchase and selling
products. Click R will reduce the burden of carrying extra reward cards. All the credit points will
be stored at single place. Users will be able to get benefits after spending money through the app.
Users will get various options to redeem these points through various retail stores as Tesco.
Clients can get benefits by redeem the credit points at Costa coffee shop.
3.2 The business's products and service USP
All shops with one click is the main USP of the Crick R mobile application. Customers
can redeem the reward points by their own choice and interest without any specific terms and
conditions. The idea behind the application is to consider the purpose and challenges by
compressing the techniques with collecting reward points.
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3.3 Other products/Service going to selling
This is the first phase of introducing the business plan in front of customers. If the plan
get successful then Click R will extend its redemption options with clothing stores.
SECTION 3
4.1 Typical customer
There is a separate classifications are made subject to customer groups. Most of the
customers belongs form female category. Users be able to consolidate the customer base with
various terms and norms with usage. Medium income class groups are the targeted customers.
4.2 Base of customer
It is expected that approx thirty thousand reward application users are available in the UK
market.
4.3 Branding that have chosen
There are type of stores and restaurant sections are opted for redemption of points. Tesco
retail stores and Costa Coffee are the main brands opted to promote this application. These are
two multinational brands that can be emerged the number of customer to use the Click R
application.
SECTION 4
References
There is a particular section is prepared to analyse the sections of business in which the
application can create its market section. These sections are analysed on the basis of shop
groceries and the registered users that visit their accounts.
Brace, I., 2018. Questionnaire design: How to plan, structure and write survey material for
effective market research. Kogan Page Publishers.
Comley, P., 2012. Online market research. Market research handbook. pp.401-419.
Gustafsson, A., Herrmann, A. and Huber, F. eds., 2013. Conjoint measurement: Methods and
applications. Springer Science & Business Media.
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SECTION 5
Competitor analysis
It is analysed that there are three main competitors are working effectively in market as
Bink Loyalty& Reward, wallet and E-points Reward & Recognition application. There is a
separate analysis of competitor analysis is done regarding these organisation is as follows;
Bink: It is the main application where you can store and view all your devotion cards on
your telephone, and connection your ordinary instalment cards to naturally gather focuses and
rewards.It can be considered as Payment Linked Loyalty.
Wallet: It is a finance tracker or planner application that helps users to track their daily
spending and provides solutions to control them. Activity plan, management and reporting with
finances and solutions regarding currency changes are some essential functions that are useful
for users.
E- points: E-points is a broadly utilized focuses compensate stage and system with
various steadfast cardholders frequently remunerated through E-points arrange. This application
is intended to enable buy to connects with their clients. Appreciate the incalculable advantages of
E-points.
SECTION 6
Marketing strategy
Ansoff matrix
This is one of the essential technique that helps in determining the market strategies and
plans for better understanding and classification. This strategy can be implemented as follows;
Market development
 There is a targeted group is required to
analyse for market development subject
to use of Click R mobile application.
 There are some users that wants to
explore the reward formation and task
with adequate changes are analysed
with critical changes.
Diversification
 This procedure is little risky: there's
frequently smal degree for utilizing
existing control for accomplishing
economies of scale, it is require to set a
pitch totally extraordinary items or
administrations to various clients
 The options for redemption points are
required to explore more in terms of
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determining the process more.
Market penetration
 Setting the price adequate to
competitors
 Provide additional cash back offered
and quality standards for clearing the
sections.
Product development
 This is essential to elaborate the
sections for product development
SECTION 7
8.1 Premises
It is required to set up the head office in Greenhorn, United Kingdom.
8.2 Equipment
Item required Already
Owned
New or second
Hand
Purchase from Price
Server and network
system
- This is one of the
essential aspect in
terms of retaining
the network
system and server
settings.
HOST-LE £101.99
Models for mobiles This item
was
already
owned by
programme
rs at initial
stage
It is essential for
modifying the
system and
implement new
mobile
technology to
demonstrate them
in single format
GO Mobile UK
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Mechanism's for each
mobile device
- GO mobile UK £159.99
Cross platform tools - It is important to
clarify the system
approach and
management
approach.
The fonehouse £199.99
8.3 Transportation
There is a local transport required to pick up and drop of employees. Free Cab facility for
both sides will be provided to employees and staff members of organisation.
8.4 Legal requirements
Various type of legal requirement are required to follow for making the mobile
application. Few legislations are defined as follows;
 The Telephone Consumer Protection Act (TCPA) and related Federal Communications
Commission rules.
 The TCPA notably provides for private causes of action and high statutory penalties for
violations.
 The Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003
(CAN-SPAM) rules regulate certain commercial email and text message communications
to consumers.
8.5 Insurance requirements
Scarcely any variables should be viewed as when settling on a choice about the
application circulation, for example, which stage suppliers are more prescriptive than others,
which would contact more group of onlookers, and so on. The Apple App Store, Google Play,
and The Microsoft Windows Phone Marketplace are the biggest application stores and are
additionally stage suppliers. Nonetheless, stage suppliers/application stores change in their
prerequisites and frequently expect you to pursue specific consistence strategies. The
understandings offered by application stores and stage suppliers (e.g., Apple's iOS Developer
Program License Agreement or's Google Play Developer Program Policies for Android gadgets)
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regularly try to fuse different extra use or consistence strategies that may have results to the
improvement and appropriation of the application and they likewise may indicate specific terms
that must be incorporated into an end client concurrence with clients of an application.
8.6 Management and staff
Management is an essential part to manage the sections of business in effective manner.
There is a particular list is given below with required staffs
 IT manager
 Programmer
 Search engine optimiser
 App manager
 System application
8.7 Additional information
Apart from it various designs and graphics are required to set up out for determining
strategies and plans. The property rights regarding logo, source code and intellectual properties
for managing the sections and departmental sections.
SECTION 8
Cost and pricing strategy
A) number of units in calculations £10000
B) Product and service cost £50000
C) Total production cost £60000
D) Cost per unit £60000 / 350
E) Price per unit £171.42
G) Profit margin £228.56
H) Mark up % 33.33% = 57.14
SECTION 9
Sales and Costs forecast
Sales and costs 1 2 3 4
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forecast
A) Products and
services
£20000 £25000 £30000 £35000
B) Product and
services
£55000 £65000 £77000 £80000
C) Product and
services
£65000 £75000 £85000 £35000
D) Assumptions It is assumed that in festive season customers and clients be able to
consolidate the financial terms and analysing the procedure for better
operational and management.
MARKETING PLAN
Promotion type Medium Frequency Expected cost (£)
Television ITV 30 seconds 15000
Channel 4 30 seconds 15000
Billboards Side of bus stop on a
busy high street
For 10 weeks 1500
Radio At national station 1 minutes 20000
At regional station 5 times for 30 seconds 12500
News paper The sun 3 times 81000
Magazines Regular page full Local news paper 5000
150000
FINANCIAL PLAN
Particular 2018 (£) 2019 (£) 2020 (£)
Advertisement 20000 25000 30000
Selling and 30000 25000 35000
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