logo

Porter Five Forces Model on Vodafone

   

Added on  2020-10-22

13 Pages3868 Words373 Views

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.PESTLE ANALYSIS..........................................................................................................12.Ansoff Growth Matrix.........................................................................................................2TASK 2............................................................................................................................................41. Strategic capability in Vodafone........................................................................................42. VRIO/VRIN model for determining the strategic capabilities...........................................43. Strengths and weakness of Vodafone.................................................................................5TASK 3............................................................................................................................................6Porter five forces model on Vodafone....................................................................................6TASK 4............................................................................................................................................7Bowman’s strategy clock model............................................................................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10

INTRODUCTIONBusiness strategy is considered as a proper planning of including ways and techniquesthat can help an organisation in achieving all the objectives at a faster rate. It is being designed ina way that it can help the company to complete its vision, meeting all the expectations and cancompete with the other competitors in the market place (Klettner, Clarke and Boersma, 2014). Inmobile and Telecommunication sector, as there have been the involvement of various number ofcompanies, so it has increased the competition as well in the market place. Every single mobileoperator is trying to involve a variety of ways so that they can satisfy the customers to achievetheir objectives. The report is about analysing the impact of macro environment in Vodafone andalso, assessing all the internal and strategic capabilities of the same. The evaluation of thecompetitiveness along with the analysis of the strategic direction of Vodafone have also beenincluded in the report. TASK 11.PESTLE ANALYSISPESTLE analysis is done for the external factors that affect the working of the organisationin particular aspects. Following are the sub factors of this analysis that affects Vodafone which isdiscussed belowPolitical factorThis is regarded as one of the influential factor that affects the company in many ways.The stability of Vodafone is dependent on the political scenario of particular area. A stablepolitical area leads the company to perform its functions properly at the ground level and as thepeaceful area allows the company to expand the network in an area effectively. An area with thedisturbed political scenario will not lead the company to grow or even function properly that willhave some serious consequences in the market.Economical FactorEconomical factor plays an important role for every firm as it determines the financialWorking of the company and helps to flourish its business in the market economy. An economywith recession will not allow any company to perform well in the market, it will always lead todecline of the market share of Vodafone. An economy with a high gross domestic product ratewill lead the companies to earn good revenue and increase its market share. The company willgrow very fast and expansion of the firm will be easily proceeded as the availability of investors1

will get increased and the company will be able to generate good revenue. All such factors suchas inflation rate, recession, GDP rate and etc affect the financial stability of a company.Social FactorSocial factor is always related to the society which includes the local people their culture,attitude, belief and living standards and other demographic features. All the plans whichVodafone will introduce should be according to the preferences of the customers of the particularregion as the choices and preferences of customers belonging to different regions varies. Alsoexpanding a new branch or subsidiary and formation of laws and policies depend upon the typesof employees and their belonging.Technological FactorWith the technological advancement in the present scenario every day new inventionstakes place that completely transforms the scenario. One has to be updated with the technologiesand try to introduce product and services which has latest technologies. Due to present of strongcompetition in telecommunication market every rival is coming with innovative technologicallyadvanced product in order to lead in the market. Therefore Vodafone should come up with sometechnologically advanced ideas that could satisfy the needs of the customers.Legal FactorLegal factor plays an important role in smooth functioning of Vodafone. As the area withstrict legal laws will require more documentation processes that would take time due to WhichCompany can bear lots of loss. An area where legal laws are lenient it helps the business toflourish and works smoothly in that area.Environmental FactorsThere are various environmental factors that affects the organisation such as geographicalfeatures, climatic conditions and various environmental aspects that can relate with thefunctioning of telecommunication market.2.Ansoff Growth MatrixAnsoff Growth matrix determines various strategies that a company can implement to growin a market or to sustain along competing with the competitors. This matrix has four aspectswhich are market penetration, market development, product development and diversification.In the market penetration strategy Vodafone can have two aspects whether to focus on the 2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Business Strategies Assignment - Vodafone
|15
|4786
|398

Pestle Analysis of Vodafone Group Plc in the UK
|6
|1234
|57

Business Strategy Assignment Solution - Vodafone organisation
|16
|4339
|235

Business Strategy Assignment of Vodafone
|14
|4421
|26

(Doc) PESTLE Analysis of Vodafone
|18
|5869
|244

Vodafone Business Strategy - Doc
|17
|4569
|151