Strategic Management: Reasons for Success and Crisis in Subway

Strategic
Management

Table of Contents
MAIN BODY.............................................................................................................................3
1. Analyse the reasons for success of Subway.......................................................................3
2. Identify the main causes for facing crisis over years in case study....................................4
3. Demonstrate various strategies that Subway should follow to regain market share..........6
CONCLUSION..........................................................................................................................7
RECOMMENDATIONS...........................................................................................................7
REFERENCES...........................................................................................................................8

INTRODUCTION
Management is the set of activities performed in an organisation with co-ordination of
workers by building employee relation to achieve success. The strategic management
involves formulation and implementation of planning, monitoring, analysis and assessment
within business to meet goals and desired objectives (Chang and Shim, 2015). It is essential
for an organisation to change their strategies in accordance with the intrinsic and extrinsic
factors of business environment for developing growth and stability in global market. This
project is based upon the case study of Subway Restaurant Company as being an American
privately held restaurant franchise that primary sells submarine sandwiches and salads. This
project analyse the various reasons for its success and crisis which are described in case
study. Additionally, it demonstrates the various strategies of Subway that are to be followed
by business to regain market share.
MAIN BODY
1. Analyse the reasons for success of Subway
Strategic Management:- This is defined as the process through which a company
plan its strategic marketing plan and various other strategies to compete with its rivalries in
order to sustain in global market. Managers of Subway mainly focus on developing their
competitive strategies through developing intrinsic strength for controlling weakness and
extrinsic opportunities to overcome threats (Georgiev, 2017).
Subway Restaurant Company:-
Features Explanation
Vision The vision of Subway is to become Quick Service Restaurant
(QSR) franchise in the world, for delivering fresh, delicious
sandwiches and an exceptional experience.
Mission The mission of Subway is to provide a wide range of great
tasting, healthier food choices while reducing environmental
footprint and creating a positive influence in communities to
serve around the world.
Objectives The main purpose of Subway is to offer a wide range of tasty,
quick and healthy meals. Its aim is to supply healthier food
choices for fit and healthy lifestyle.
Background The Subway is an American privately held restaurant
franchise that primarily sells submarine sandwiches and
salads which is one of the fastest-growing franchises. It was
established in 28th August, 1965 at Milford, United States.
Key People The Chief Executive Officer of Subway is Trevor Haynes on
30th June, 2018.
Potential customers The potential customers for managers of Subway are
segregated on the basis of three types which are as follows:-
 Market Segmentation:- Managers of Subway
segments their whole target market into small group