Portfolio Paper SWOT Analysis and Operational Impact Analysis

This study provides a SWOT analysis and examines the impact of opportunities and threats within the Human Resource and Operational departments of EE, a telecommunications company.

Portfolio Paper SWOT Analysis and Portfolio Paper
Operational Impact Analysis

EXECUTIVE SUMMARY
EE has a strong brand image and also range of employees because it is operating within
different countries. Also the company’s structure is not appropriate and that is why, it is limiting
expansion. The study evaluated that impact of different department upon opportunities and threats.

Table of Contents
INTRODUCTION.....................................................................................................................................4
PORTFOLIO 2- SWOT ANALYSIS...........................................................................................................4
PART 3- OPERATIONAL IMPACT ANALYSIS..........................................................................................7
CONCLUSION...................................................................................................................................10
REFERENCE LIST...................................................................................................................................11
APPENDIX............................................................................................................................................12

INTRODUCTION
The study is based upon EE which is deal at telecommunication department and for that
report will provide SWOT analysis and examine the impact of opportunities and threats within
Human resource department and operational department.
PORTFOLIO 2- SWOT ANALYSIS
1.INTERNAL ENVIRONMENT
Define the Internal Environment. List the components of the Internal Environment of your
organisation. You can show a diagram.
Internal environment refers to the culture, members and events that affect the business internally
and it has an ability to influence the decision of an organization. There are list of factor that affect
the business internally especially the behaviour of its human resources (Sarsby, 2016).
The components of internal environment of EE company are as mention below:
2. COMPETENCIES AND CAPABILITIES
Define competencies and capabilities.
Capabilities refers to the set of skills as well as task abilities that an individual can perform. Such that
professionalism and interpersonal and communication skills. Whereas, competencies is the
condition of having capacity to do something in order to meet the future needs. Like, building
personal relationships, working effectively in teams etc.
Define distinctive competencies and distinctive capabilities.
Distinctive competency is any capability which distinguish a company from its competitor and it also
distinguish a company from rest of the competition (Elavarasan and et.al., 2020). Whereas
Internal
environment
Human
Resource
Marketing and
financial
resources
Corporate
image and
brand equity
Relationship
with
employees
Labour
Management
Plan and
policies

distinctive capabilities are those which are unique for a business and it gives a business competitive
advantages over a rest of market in order to attain success.
3.DEFINITION OF SWOT ANALYSIS
Define SWOT Analysis
SWOT analysis is a strategic analysis tool which help a company to analyse the strength, weakness,
opportunities and threats of a company and then they take action accordingly.
State-What S stands for W.O.T etc. represents.
S stands for strength, whereas, W refers to Weaknesses, O is Opportunities and T stands for Threats.
State that Strengths and Weaknesses apply to Internal Environment.
The internal analysis of strength and weakness focus upon the internal factors which give an
organization certain advantages as well as disadvantages in order to meet the need of a its target
market. Hence, strength refers to the core competencies which provide advantages to the firm i.e.
brand image, employees performance Weaknesses of the firm is also consider under internal
environment that may affect the business brand image due to some factors. i.e lack of teamwork
abilities (Hajizadeh, 2019).
State that Opportunities and Threats apply to External Environment.
The things which may going outside from the company into larger market which in turn helps to
provide advantages and consider as an opportunities whereas, Threat is sudden change that affect
the business and departments has to take action in order to solve the problem i.e. competitors,
changes in shopping trend etc.
4.IMPORTANCE OF S.W.O.T.
What is importance of SWOT?
SWOT Analysis is useful framework that helps to analyse the organization’s strength, weaknesses,
opportunities and threats. Hence it will help to build a brand image and determine the risk which
company is lacking for and through opportunities companies are trying to take advantage and
increase the success as well (Pesce and et.al., 2018). So overall, it helps to grow sales, market share
and increase profit as well.
SWOT ANALYSIS
Attach in appendix
5. TOWS ANALYSIS
Show Table of TOWS MATRIX for your Organisation. There is an example at the bottom of Portfolio 3

T.0 W.S. = Plans and strategies. How are we going to survive/grow/increase sales/profit given
our strengths and weaknesses where there are opportunities and threats?
Internal Factors
External Factors
STRENGTHS
 Strong brand portfolio
 Strong cashh flow analysis
 Great performance in new
market
 High customer satisfaction
 Strong records of merger
and acquisition
 Product innovation
 Sponsership in big football
and movie events
 750 stores at world level.
WEAKNESSES
 High attrition rate in
workforce
 Poor organizational
sturcture
 Inventory is high as
compared to rivals
 Low investment in R&D
department
 Not successful in
countries because of
different work culture
 Financial planning is not
done properly
 Poor demand
forecasting
 Poor brand recall
OPPORTUNITIES
 A strong platfor for B2B
business growth
 Invest in online marketing
 Offer online products
 Growing market for
telecommunication
industry
PLANS- STRATEGIES TO GROW
 Using stable cashflow will
help to emerge in new
matket by offering
innovatove product
 Complying with market
changes will help to
increase customer
W-0 PLAN/STRATEGY
 Focused upon cashflow
that help to increase
financial performance
 Invest money to offer
online products
 Focused upon experts
which in turn support

 Stable cashflow provide an
opportunity to invest in
product segments
 Comply with advance
technology
 Opening new market in
developing countries
 Decrease the cost of
transportation will boost
the profitability
 Offer new product by
analysing the trend
 Comply with all the laws
and legislation
satisfaction
 Through money, establish
new branches in EU
market.
 Investing in skilled
laborforce will help to
increase financial
performance .
company to increase
perforamnce.
 Develop hirarchy
structure that helps to
increase the emloyee
satisfction level.
THREATS
 Growth of 5G services will
affect the market share
 Increase of IT attacks
 Strong competition
 Introduction of
messengers may decrease
the use of EE.
 No regular supply of
innovative product
 Development of advance
technology
 Shortage of skilled
workforce
 Changes in trend
 Changes in laws affect the
business
 Currency fluctuation
S-T PLAN
 Having barnd image will
help the company to offer
innovative products
 Comply with laws and
legislation while
estbalishing unit.
 To minimize the
competition, offer effective
training session to
employees
 Use advance technology to
develop strong products
WEAKNESS VS THREAT
 EE should invest in R&D
so that it will help to
stay ahead in
competition.
 Experts should be hire
in order to make
effective planning in
financial
 The product demand is
not good and that is
why, it leads to creates
competition
 Structure should be
reconstructed in order
to meet define aim.
PART 3- OPERATIONAL IMPACT ANALYSIS
Explain impact of Opportunities and Threats of your organisation on TWO of the following:
(1) Production or Operations
(2) Finance
(3) Marketing
(4) Human Resources
PICK ONLY TWO DEPARTMENTS AND REFER TO YOUR TOWS MATRIX

Human Resources Department
1. Describe the function and importance of Human Resources (Recruitment, selection, retention,
training and development, employee relations, performance and rewards)
 Recruitment and selection is the important function of HR department through which
company is able to select the best candidate for the company.
 They also offer training and development session through which EE develop best candidate
for company and increase competition.
 Department also maintain employee relationship by offering the better working
environment and this in turn improve the results of a company as well.
2. Explain the strategies from the strength of your organisation (Look at the matrix)
EE sustain brand image of the firm and that is why, company wants to establish into other firm. Also,
another strength is focusing upon effective training session so that employees are easily manage
their work in order to attain the define aim (Subramony, Guthrie and Dooney, 2020).
3. How can your firm use its strength in HR to take advantage of opportunities/strategies identified?
What is the role of HR?
By investing into different training session, HR tries to offer good working environment and
examine the performance of a company as well. This in turn help the company to start offering
product and services online. Thus, HR select the best candidate which in turn takes a business to
other level.
4. How can your firm use its strengths in HR to reduce negative impact of threats in environment?
What is the role of HR
As EE already face issue of high attrition of employees and that is why, HR tries to offer training and
development session that assist to build positive working culture and improve the organization
structure as well (Widarni and Bawono, 2020). Through this, company integrate with different work
culture and establish brand image.
5How can your firm reduce weakness in HR and take advantage of opportunities/strategies? What is
role of HR?
HR department tries to offer the range of strategy and maintain relationship with different
department that helps to meet the define aim. Through this, company develop strategy which in
turn improve the impact of threats within environment and take business at further level of success.
6. How can your firm reduce its weakness in HR to reduce negative impact of Threats? What is role
of HR?
As EE facing a strong competition from the company and that is why, HR department invest
upon research and development department which in turn improve the results. In this, HR assist to
recruit the best candidate that helps to improve the brand image of a firm.
Production or Operations Department

1. Describe the function and importance of Operations (Produce bread, cut down costs, quality of
products, quantity, dependability, and flexibility)
 It helps to manage and control the goods and services to the people.
 It cuts across every sector and industry in which it concern and also develop the products as
per the need (Yana and et.al., 2020).
 It act as an umbrella and also connects all the facets of business that assist to finance the
business.
2. Explain the strategies from strengths of organisation. (Look at the Toys matrix)
 EE track the record of developing new services and this in turn improve the brad image.
 High performance in market and develop the best products.
 High brand portfolio
3.Explain the strength of operations (equipment, systems etc) in your organisation
 High resources
 Strong system to manage the performance of employee
 Focused upon quality and quantity of services.
How can your firm use its operations strength to take advantage of opportunities/strategies
identified? What is the role of operations in meeting the strategy?
EE uses operations department in order to meet the demand of customers and satisfy the
need as well. Also, having a strong performance in developing market will assist to build new
revenue and diversify the economies as well.
4. How can your firm use its strength in operations to reduce negative impact of threats in
environment?
The operation department will assist to improve the research and development department
which helps to provide innovative product to the customers and this in turn reduce the threat
among them that leads to generate the best outcome (Zaporozhtseva, Sabetova and Fedulova,
2019).
5Explain weakness of your Operations. How can your firm reduce weakness to take advantage of
opportunities/strategies?
Inventory is high as compared to rivals and that is why, there is a need to make action that help to
minimize the issue and convert the same into opportunities as well.
6. How can your firm reduce its weaknesses in operations to reduce negative impact of Threats?
In order to reduce the weakness, it is suggested to focused upon the quantity of services and this will
help to improve the financial performance of a company in positive manner
CONCLUSION
By summing up above report it has been concluded that using SWOT analysis will help the
company to examine the strength and weakness of a firm and then company take an action
accordingly. Further study also concluded that by using the TWOS matrix, company is able to make
strategies which in turn improve the results.

REFERENCE LIST
Elavarasan, R.M. and et.al., 2020. SWOT analysis: A framework for comprehensive evaluation of
drivers and barriers for renewable energy development in significant countries. Energy
Reports. 6. pp.1838-1864.
Hajizadeh, Y., 2019. Machine learning in oil and gas; a SWOT analysis approach. Journal of Petroleum
Science and Engineering. 176. pp.661-663.
Pesce, M. and et.al., 2018. SWOT analysis of the application of international standard ISO 14001 in
the Chinese context. A case study of Guangdong Province. Sustainability. 10(9). p.3196.
Sarsby, A., 2016. SWOT analysis. Lulu. com.
Subramony, M., Guthrie, J.P. and Dooney, J., 2020. Investing in HR? Human resource function
investments and labor productivity in US organizations. The International Journal of Human
Resource Management, pp.1-24.
Widarni, E.L. and Bawono, S., 2020. The Basic Of Human Resource Management Book 1. BookRix.
Yana, R.R. and et.al., 2020, October. The Function of PMO for Successful Program-Project
Management in The Bank Company–A Case Study. In 2020 International Conference on
Information Technology Systems and Innovation (ICITSI) (pp. 62-67). IEEE.
Zaporozhtseva, L.A., Sabetova, T.V. and Fedulova, I.Y., 2019, October. Assessment of the uncertainty
factors in computer modelling of an agricultural company operation. In Journal of Physics:
Conference Series (Vol. 1333, No. 7, p. 072029). IOP Publishing.

APPENDIX
Place your list of:
Strengths and Weaknesses here
Strength:
 Strong brand portfolio
 Strong cashh flow analysis
 Great performance in new market
 High customer satisfaction
 Strong records of merger and acquisition
 Product innovation
 Sponsership in big football and movie events
 750 stores at world level.
Weaknesses:
 High attrition rate in workforce
 Poor organizational sturcture
 Inventory is high as compared to rivals
 Low investment in R&D department
 Not successful in countries because of different work culture
 Financial planning is not done properly
 Poor demand forecasting
 Poor brand recall
List of your opportunities and threats.
Opportunities:
 A strong platfor for B2B business growth
 Invest in online marketing
 Offer online products
 Growing market for telecommunication industry
 Stable cashflow provide an opportunity to invest in product segments
 Comply with advance technology
 Opening new market in developing countries
 Decrease the cost of transportation will boost the profitability
 Offer new product by analysing the trend
 Comply with all the laws and legislation
Threats:
 Growth of 5G services will affect the market share
 Increase of IT attacks
 Strong competition
 Introduction of messengers may decrease the use of EE.

 No regular supply of innovative product
 Development of advance technology
 Shortage of skilled workforce
 Changes in trend
 Changes in laws affect the business
 Currency fluctuation
TOWS MATRIX EXAMPLE

Internal Factors
External Factors
STRENGTHS
1. Marketing- Strong brand
2.Marketing-Large distribution
network
3.Marketing-Lower prices
4.Marketing-Large advertising &
Promotion budget
5.Finance- Rich shareholders-can
invest more money
6Finance-Strong balance sheet-can
borrow
7Finance-Good cashflows to
finance expansion
8.Finance-Strong financial market
to raise capital for expansion
WEAKNESSES
1. Marketing-Products are
expensive eg Harrods,Waitrose
2.Marketing-Poor brand
recognition
3.Marketing-No branches in
Romania
4.Marketing-Poor visibility
5.Finance-Weak balance sheet-
can not borrow
6Finance-Poor cashflows-can
not finance expansion
7Finance-No financial market to
raise capital
8.Finance-Private company with
few shareholders
OPPORTUNITIES
1. Political-EU market large
2.Economic- High GDP-market
with buying power
3. Social- Large population -65
million in UK or 500 million in EU
4.Technology-Internet of things
5.Ecology -Eco friendly products
6 Legal-Anti-competition laws
PLANS- STRATEGIES TO GROW
S-0 PLANS/STRATEGIES
Strength.LOADS OF MONEY
O
Opportunity.EU market large
So your plan:Use money to
establish new branches in
Romania-Marketing and Finance.
Do bullet points
4 plans per box
W-0 PLAN/STRATEGY
W-Expensive products
O- EU Market
Reduce prices of products so
that you can grow market in
Romania
With WO Plan you must reduce
negative impact of weakness on
your business opportunties.
THREATS
1. Political-Brexit
2.Economic- Falling exchange rates
3. Social- Corona Virus,aging
population
4.Technology- Competitors with
high technology eg Amazon
5.Ecology-Anti pollution pressure
groups
6 Legal-Health and Safety laws
S-T PLAN
Strength va Threats
S-Money
T-Brexit
Look for markets for suppliers and
customers in USA
Reduce impact of threat on
business
WEAKNESS VS THREAT
W-T -BAD COMBINATION
Reduce impact of both
weaknesses and threats.
W-Expensive product
T-Brexit
Look for new cheaper suppliers
in USA to reduce cost of
products