Motivation and Business Expansion Strategies

Summary of Portfolio
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Portfolio Summary
Portfolio
Motivation
Motivation can be termed as the process of stimulating behaviour of an employee
or an individual by providing an opportunity to satisfy a need or a desire (Weiner, 2013).
It is the driving force which encourages an employee to act in a desire to earn rewards
or incentives. In an organisation, motivation is of utmost importance which determines
the intention of employees to work with the best productivity and efficiency and
accomplish the organisational goals and objectives (Herzberg, 2017). Motivation is not
only concerned with the context of a business organisation but it extends to every
dimension and perspective of human life where an individual is motivated to make effort
in order to satisfy his needs or requirements (Deci and Ryan, 2010). One of the primary
management function is to motivate the workforce and boost the morale of employees
to increase the operational productivity and performance. However, it has been
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observed that employee motivation is the most neglected function when it comes to
managerial functions. Importance and significance of compensation in motivating the
workforce is overestimated by the managers while ignoring the other essential aspects
which motivates an individual (Frey and Osterloh, 2001). For the purpose of intrinsic as
well as extrinsic motivation of an employee, management needs to think beyond
compensation which only works while recruiting candidates initially and for a limited
period of time.
Success and growth of an organisation is largely influenced by the contributions
made by employee to utilise other resources for accomplishing goals and objectives.
Further, employee contribution level and extent significantly depends on the level of
employee motivation which makes it imperative for the management to take measures
and improve elements in the organisation contributing to motivating the workforce
(Stolovitch, Clark and Condly, 2002). Tailoring the motivational system in the
organisation which consists of various elements for inspiring and encouraging the
employees for better productivity according to the organisational needs and interests
and at the same time, ensuring enough value from the individual employee perspective
is an essential task of management. Emotional intelligence is mandatory for the
management to connect with the position and need of employees and increase
provision of satisfying these needs to effectively build a highly motivated workforce
(Langhorn, 2004). To assist the managers in the process of employee motivation,
various theories and models of employee motivation have been proposed by scholars
covering multiple elements of human motivation. Significance of tailoring employee
motivation techniques according to organisational requirements can’t be overstated.
Hence, the two theories of motivation which can be implemented by the management of
Jack Stores are being discussed as follows:
Maslow's Theory of Need Motivation
According to the theory of motivation proposed by Maslow, there exists five
different types of needs in an individual which motivates a person to act in a particular
manner (McLeod, 2007). These needs exists in a hierarchical order in an individual and
only after needs at lower level have been successfully satisfied by a person, he gets
motivated to act in order to satisfy higher level needs. At the lowest level of the pyramid
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