Promotionisverymuchimportantpartof marketing mix that helps to convince to consumers in buy the product by accessing their needs and demands. In effective promotions contains the clear messagewhichtargetedtocertainaudienceby using appropriate channel of communication. The target consumers are people who will use or influencethepurchasingdecisionsofproduct. There are no. of promotional tool that opted by an organisation by conducting research such as their consumers, cost and outcomes that they want to achieve. Media strategy:Media strategy refers to the way an organisationgoingtodelivertheirmessagetothe potentialindividuals.Foranorganisationbefore promoting the products it is potential to accumulate necessary information such as what newspaper audience read,TVprogrammestheywatchsothatpotential outcomes should be achieve. It is very important to promote product by evaluating the product life cycle that involves introduction, growth, maturity and decline as in different state the promotional strategy differ from one another. The mode of communication is advertising, sales promotions,publicrelationsandpersonalselling whichhelps to reach at largeno. of consumers potentially. For an organisation it is very much important to frame the message thatthey convey in front of audience and evaluate the revert of audience after conveying message to potential individuals in order to bring improvement potentially. The promotional messagesreinforcethebenefitsofproductsand enables to position in market with the help of unique Promotion Promotion References Benson, A., Li, D. and Shue, K., 2019. Promotions and the peter principle. The Quarterly Journal of Economics. 134(4). pp.2085-2134. Bosquet, C., Combes, P.P. and García‐Peñalosa, C., 2019. Gender and promotions: evidence from academic economistsinFrance.TheScandinavianJournalof Economics. 121(3). pp.1020-1053.
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