Corporate Strategy

MGMT6010 Corporate Strategy: The main organization that supports the Olympic Games is International Olympic Committee

MGMT6010 Corporate Strategy- Olympic Games

Curtin Business School of Management

MGMT6010 Corporate Strategy  Semester 2nd 2017

Hartpury University and Hartpury College

Event Marketing - Assignment4

Assignment

This essay explores the commercial interests and financial success of the 2016 Rio Olympics. It discusses the various global sponsors and TV companies that invested billions of dollars in the event, as well as the impact of the Olympics on Brazil's real estate market. The essay also highlights the role of commercial partnerships in funding the Olympic Games and generating revenue. Overall, the Rio 2016 Olympics proved to be a lucrative event for Brazil, attracting significant commercial interest and financial investment.

Commercial Interests and the 2016 Rio Olympics

The RIO Olympics 2016 was a major sports event that witnessed participation from 11238 athletes across 306 events in 28 categories. The event was held at 18 venues and was segmented into four zones. The stakeholders involved in the event included the International Olympics Committee, Brazilian Athletic Federation, sponsors, athletes, and the public of Brazil. The event was a huge success due to the combined effort and dedication of all stakeholders.

RIO Olympics 2016: Event and Stakeholder Analysis

Top Event Marketing Agencies - 2022 Reviews

This document on Desklib covers the 6P's of Marketing, Six Elements of Sponsorship Assets, Examples of Activation Tactics, and Contribution of Olympics and Spectator Experience towards Experienced Economy. It also includes references. The subject is Marketing and the document type is an essay. The course code, course name, and college/university are not mentioned.

MGMT6010 Corporate Strategy- Olympic Games