Event Marketing - Assignment4

Running head: EVENT MARKETING
EVENT MARKETING
Name of the Student
Name of the University
Author Note

EVENT MARKETING1
Specific examples from the marketing report to justify each of the 6 P’s
Product Rio 2016 has engraved its way towards introducing spectacular
innovation on a wider scale. For instance, technology like Virtual
Reality (VR) that produced the ways of witnessing the content to
higher levels (IOC, 2017). The VR technologies enabled the Olympic
content available on a wide scale, provided with the facilitation of over
85 hours of live VR coverage equipped with 360-degree video. The
feature creates an immense viewing experience. The product places
the viewers closer to the Olympian action for the first time.
Place The remarkable popularity of the place enabled Rio 2016 with licensed
products that witnessed innumerable fans flocking to stores that
fuctioned within the place of Barra Olympic Park and on Copacabana
Beach throughout the Games (IOC, 2017). The enormous influence of
the Rio 2016 has grabbed the global support towards the youth athletic
games and sports of the region. Such magnitude is visible from the
popularity of the place.

EVENT MARKETING2
People The flocking audience converged towards the Olympian market across
the world have been marked in record. This happened due to the
potential marketing strategy of recent technological developments that
have been helping people in Africa, in the arena of improve their
sports infrastructure. The marketing strategy allowed to encourage and
inspire more people than ever before in the subject of Olympian
Games (IOC, 2017). As per the reports, the record reached nearly 300
million people of the region of sub-Saharan Africa. These people that
watched the coverage from Rio accounted to an increase of 75% in
comparison with London 2012 (IOC, 2017).
Promotion The promotion of the Rio 2016 directs towards the financial resources
through which the technology, expertise and products are being
provided to the IOC, National Olympic Committees (NOCs) and
Organising Committees of the Olympic Games (OCOGs) by the
Olympic partners. They promote the Games globally through their
strategic marketing plan such as marketing campaigns and sponsorship
activations (IOC, 2017). The strategy helps the Olympic Movement to
reach up to global spectator.
Price The OCOGs and the IOC function to produce ticket prices which
allows the broader range of economic conditions of the public and
which are in line with the domestic prices for major sporting events.
However, as per the reports, it is found that the Olympian Games
projected revenue of around $9 billion from the games.
Performance The performance was enormously observed through events and
activities of the event marketing of Bridgestone. USA and Brazil,