Complex Work Based Problem: Uber's Internet and Location Services
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This presentation discusses the complex problem faced by Uber related to their internet and location services. It covers the evaluation of the problem, decision making tools, root causes, possible solutions, implementation plan, communication plan, and monitoring plan.
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COMPLEX WORK BASED PROBLEM
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Table of Contents •Introduction •Over view of Complex Problem Background and Experience with Uber Types of Decision Making Tools and Techniques Identification of Root Causes •Identification and Evaluation of Solutions
Cont… •Implementation Plan •Communication Plan •Review and Monitoring Plan •Conclusion •References
A work based or complex problem is the one which restricts an organisation towards working in a smooth or consistent manner, as well as would restrict the company towards achieving its goals effectively. The presentation ahead is based on Uber, which is one of the biggest companies within the transportation and service sector that is currently experiencing major problem related to their internet and location services. Therefore, the presentation covers appropriate evaluation of the problem, along with its scope and impact, along with discussion of different types of decision making tools, the root causes of the problem, along with possible solutions, implementation and communication plan for the same. Introduction
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A complex problem is the one that reduces the capabilities and effectiveness of an organisation and results in huge losses to the company. There are various examples of a complex problem, such as ineffectiveaccesstoinfrastructure,labourstrikes,unethicalcodeofconduct,Internetand Accessibility issues and so forth. Overview of Complex Problem
Background Uber is one of the most recognised organisations whichprovidecarehireandtaxiservicesfor individualsinvariouscountries.Moreover,within United Kingdom, the company has a strong, which could be reflected through this chart, which describes therangeofusageofUbercabsincontextof individuals with different age groups. Background and Experience Within Uber
Experience I happen to be one of the private drivers working with Uber throughamobileapplicationcalledUberApp,where individuals enter their location of where they are and where they wish to go and the software notifies the drivers for them to fetchtheseclientstotheirlocation.Thewholeworkis dependent on the internet connection, as well as the GPS which delivers their current location to us. Cont…
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There are different decision making tools whichwouldbecontributingtowards analysing the problems and providing a possible solution for the same. SWOT Analysis This framework is related to identification of the internal strengths and weaknesses, alongwithexternalopportunitiesand threats. Types of Decision Making Tools and Techniques STRENGTHSWEANESSES Effective Brand Image High Investment Capacity InternetandLocationrelated problems. Narrow Range within Cities OPPORTUNITIESTHREATS HighTechnological Advancements Inclination of millennials towards cab services. Brexit Competitionfromthe companieslikeGettand Addison Lee.
PESTLE Analysis Within this decision making model, the external environment and their impact on the company is analysed. Some of the factors are: •Political Factors: •Economical Factors •Social Factors •Technological Factors. •Legal Factors. •Environmental Factors Cont…
Thisframeworkisdevelopedinordertodeterminethe industrial attractiveness of the firm within the market, which relates to determining the scope of the problem mentioned above; therefore, the same has been elaborated below: •Customers’ Bargaining Power •Suppliers’ Bargaining Power •Threat of Substitutes •Threat of New Entrants •Competitive Rivalry Cont…
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There are certain root causes to the problem, which are analysed below through fishbone diagram: Identification of Root Causes of Problem
SWOT and PESTLE analysis are quite effective towards determining a range of possible and alternate solutions to the problem. Therefore, some of these solutions and their evaluation are mentioned below: AI and Automation Usage: One possible solution for the organisation is related to appropriate and effective inclusion and usage of Automation and AI to create an infrastructure that supports the current requirement of the individual towards better internet connection, as well as location accessibility. Changes in Data Policy: Another alternative solution to the overall problem is that the company changes its data policy, according to which, the firm could track locations of users even if they are not using the application. Identification and Evaluation of Solutions
SMART Objectives •With new technologies, the firm is willing to enhance the speed of its service by at least 3% in the next 3 months of its implementation •By using AI and Automation, Uber is aiming and increasing the Location Accessibility and Data Network Coverage to about 7% in the next 6 months. •The company is also targeting enhancement in the customer acquisition rate by 9% within 12 months of implementation of this plan. Implementation Plan
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Resources Required There are various resources that are required by the organisation towards making this plan a success, which are human, financial, technical, as well as financial resources. Strategies For ensuring that the solution is effectively and appropriately achieved, the strategy which the company would be adopting would be Investment in Technology and R&D improvisation. Moreover, another strategy it would be adopting would be in context of using Simulation as a training method to train its staff and drivers of using new technologies. Cont…
Communication Plan TYPE OF COMMUNICATIONFREQUENCYMETHODRESPONSIBILITY BriefingsDailyFace-to-Face CommunicationSupervisor Team MeetingWeeklyFace-to-Face CommunicationProject Head Shareholder UpdatesFortnightlyBusiness ReportsProject Manager Board MeetingBefore and After the completion of Project Formal Meeting with Verbal and Written CommunicationManager
There are several ways in which the company will be monitoring the above implementation of solutions. Some of these methods are elaborated below: Key Performance Indicators One of the most crucial methods in regards to review and monitor the set plan is associated with Key performance indicators, which is a method through which essential and effective indicators are placed in context of the implementation, which denotes the success and effectiveness of the overall plan. Benchmarking Another method through which the organisation would be using is related to setting up Benchmarks for the overall performance of the plan. Review and Monitoring Plan
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Thus, from the information within the presentation, it could be concluded that it is essential for a company to appropriately analyse the complex problems which they currently are experiencing, to appropriately analyse the same and determine their scope and impact. Moreover, it is essential that several frameworks and decision making tools are analysed so that appropriate solutions could be taken up effectively to solve the problem. In addition, it is necessary to develop implementation and communication plans to ensure development and embedment of the possible solution within the firm for minimising the complex problem. Lastly, it is necessary to indulge within effective monitoring towards the issue to ensure its long term benefits. Conclusion
•DeFruyt,F.,Wille,B.andJohn,O.P.,2015.Employabilityinthe21stcentury:Complex (interactive)problemsolvingandotheressentialskills.IndustrialandOrganizational Psychology. 8(2). pp.276-281. •Fiore, S.M., and et. al., 2017. Processes in complex team problem-solving: parsing and defining the theoretical problem space. InMacrocognition in teams(pp. 143-163). CRC Press. •Neubert, J.C., and et. al., 2015. The assessment of 21st century skills in industrial and organizational psychology:Complexandcollaborativeproblemsolving.IndustrialandOrganizational Psychology. 8(2). pp.238-268. •Richards, C., 2015. Outcomes-based authentic learning, portfolio assessment, and a systems approach to ‘complex problem-solving’: related pillars for enhancing the innovative role of pbl in future higher education.Journal of Problem Based Learning in Higher Education. 3(1). References