Report on Public Relation- United Airlines
15 Pages4136 Words151 Views
Added on 2020-03-28
Report on Public Relation- United Airlines
Added on 2020-03-28
ShareRelated Documents
Running head: PUBLIC RELATIONSPublic RelationsName of the Student:Name of the University:Author note:
1PUBLIC RELATIONSTable of ContentsExecutive Summary....................................................................................................................2Introduction...............................................................................................................................3Discussion...................................................................................................................................3United Airlines Incident..........................................................................................................4Public Relations error made by the Company.......................................................................4How the PR manager should have handled the issue...........................................................5Public criticism and recommendations from the PR perspective..........................................6Conclusion................................................................................................................................10Recommendations...................................................................................................................10Odwalla Foods Company PR crisis.......................................................................................11Pepsi PR management.........................................................................................................11References................................................................................................................................13
2PUBLIC RELATIONSExecutive SummaryPublic in accordance with Public Relations, is a group of people with some kind of commoninterest or concern. Public means every segment or groups of people with which anorganization has relations, that can be employees, suppliers, customers, communities,governments or others. Public Relations is he relationship with individuals or groups whichcomprise an organization’s publics. Public Relations practitioners always find new ways inorder to achieve a favorable relation with these publics. Public Relations is the managementof communication between a company and its publics. In other words it is the life blood ofany company or organization. If any crisis occurs in an organization, it is the duty of thePublic Relations officer to implement crisis management strategies, in order to save thecompany’s image. A crisis can mar the reputation of any company to a huge extent. Thereport discusses about such a crisis which occurred with the United Airlines and how thePublic Relations officer handled the situation.
3PUBLIC RELATIONSIntroductionPublic Relations, often abbreviated as PR, is an art of spreading and managing theinformation between an organization and its public, be it the internal public of theorganization or external. The organization can be anything such as a private company,business, or government agencies, non-profit organizations and non-governmentalorganizations and others. It acts as a bridge which connects the road of communicationbetween an individual or an organization and its publics. It is a way of gaining exposure of acompany or individual to their publics through marketing communications, publicity andadvertising (Austin & Pinkleton, 2015). The aim of a Public Relations manager is to inform a particular company’s publicsand prospective customers about the company’s products, leadership or political decisions.The report throws light on the Public Relations errors made by United Airlines’ company onthe removal of Dr. David Dao from the Flight 3411, which was awaiting departure fromChicago to Louisville and was overbooked (Austin, Fisher Liu & Jin, 2012).The report throws light on the duties and responsibilities of a Public Relationsmanager with an explanation of its publics and the factors which may influence his or herdecisions. Moreover, this report contains a brief description on how the company shouldhave handled this issue from a Public Relations perspective, along with somerecommendations.
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Public Relation of Malaysian Airlines : Reportlg...
|10
|1990
|54
Public Relation Theories and Practises | Case Studylg...
|15
|3284
|509
The United Airlines Flight 3411 Public Relation Error Reportlg...
|17
|3257
|164
Case Study of United Airlineslg...
|16
|3441
|79
Public Relation Theory and Practices | Case Studylg...
|16
|3548
|384
Public Relations | Reputation Management Of Wesfarmers Group | Reportlg...
|17
|3179
|176