This presentation provides an overview of practical digital marketing strategies and their impact on communication strategies for brands like Marks & Spencer and Tesco. It covers topics such as Twitter and Facebook contributions, promotion, ranking, social media measures, real-life examples, and references. The presentation also discusses the application of digital marketing to non-internet platforms.

Learn about digital marketing strategies and their impact on communication strategies for brands like Marks & Spencer and Tesco. Explore real-life examples and references.

Practical Digital Marketing

This presentation provides an overview of digital marketing, including strategy, communication, and examples. It explores case studies of Marks & Spencer and ASDA, discussing their target customers, goals, message, media methods, and monitoring effectiveness. The presentation also covers the promotional and marketing mix of both brands and discusses measuring the effectiveness of digital marketing communications. Overall, it offers insights into the world of digital marketing and its impact on businesses.

Marketing

Digital Marketing: Strategy, Communication, Examples, and Effectiveness

PowerPoint Presentation

This presentation discusses the concept of digital marketing and its importance in promoting brands. It reviews the digital marketing strategies of Zara and H&M, and ranks their effectiveness based on their social media measures. The presentation also highlights the significance of digital communication strategy in building brand image and expanding reach.

Use of Digital Marketing in a Specific Communications Strategy

I need 2 of each poster of each one 1500 words

poster

Presentation

This research aims to identify the effectiveness of social media platforms in customer relationship management as organisational marketing strategy. The research methodology includes primary and secondary research, questionnaire, quantitative research, and positivism philosophy. The literature review covers the concept of customer relationship management, customer feedback, customer strategies, use of social media, and barriers faced by managers of Marks & Spencer in managing customer relations through social media. The research objectives are to understand the concept of customer relationship management, discern the importance of social media platform in marketing strategy of Marks & Spencer for managing customer relationship, and examine different barriers faced by managers of Marks & Spencer in managing customer relations through social media as a medium of marketing.

Professional Development

Data Science and Big Data

Philosophy

Effectiveness of Social Media Platforms in Customer Relationship Management

This practical guide explores digital marketing strategies, communication strategies, and promotional and marketing mix. Discover how to reach more customers and establish a strong connection with them.

Practical Digital Marketing

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Digital Marketing: Strategy, Communication, Examples, and Effectiveness

Use of Digital Marketing in a Specific Communications Strategy

poster

poster

Effectiveness of Social Media Platforms in Customer Relationship Management

Practical Digital Marketing