Practical Digital Marketing: Contribution of Social Media Content to Tesco's Communication Strategy

PRACTICLE DIGITAL
MARKETING

TABLE OF CONTENT
• Introduction
• Reviewing the example of social media content
• Contribution of live video to the communication strategy for Tesco Plc.
• Contribution of Article and Blog post to the communication strategy
• Conclusion
• References

INTRODUCTION
 Digital marketing is a way with the help of which
the company can improve its brand name and also
generate the awareness about their products.
 This presentation will basically cover and review the
example of the social media content such as Live
Videos and Article & Blog Post and how they
contribute to the communication strategy for the
Tesco Plc. promotional aspects.

REVIEWING THE EXAMPLE OF SOCIAL
MEDIA CONTENT
 The social media content helps the Tesco in managing their image in the eye of the customers after the
Horse Meat scandal.
 The two example of social media content which is uses by the Tesco is Live Video and Articles and
Blog Post.
 At that time the company’s marketing team uses Live Video tool to spread the brand awareness about
their products and to apologise and promise not to repeat this mistake in future.