Digital Marketing: Exploring Strategies and Techniques

Digital marketing

Table of content
 Introduction
 Explanation of marketing
 An explanation of the marketing mix and communications mix
 An explanation of digital marketing
 An explanation of social media marketing
 Social media content
 Effective campaign
 CONCLUSION
 References

Introduction
 The study discusses marketing
definitions, marketing mix, contact mix,
digital marketing, and social media
marketing. There is a connection
between the contact mix and the
marketing mix. The relevance of digital
and social media marketing for today's
industry is also discussed. The contents
of social media are provided in such a
way that they function. The digital
marketing frameworks and standards are
discussed. It is debated how powerful
social media advertising is.

Importance of marketing
 Marketing may be described as the management
method of predicting, defining, and fulfilling
consumer needs and requirements while still
making a profit.
 The market role is described as the analysis of
market conditions and forces in order to improve
the company's market position and benefit.
 It is accomplished by supplying consumers with
the appropriate commodity, at the appropriate
price, at the appropriate location, and at the
appropriate time (Triberti and et.al, 2020). To
meet the needs of consumers, proper marketing
is needed.