Practical Digital Marketing

Practical Digital
Marketing
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INTRODUCTION
Digital marketing can be defined as act in which goods and services offered by
company are promoted and marketed by leveraging online marketing techniques. Digital
marketing enables businesses to promote their products to those who are active on different
digital platforms. These different channels include social media, Email marketing and
channels that are operated through use of internet. In this report marketing, marketing mix,
digital marketing and different aspects of digital marketing will be discussed. Followed by
this in part 2 real and practical example of social media marketing will be discussed along
with discussion of models of digital marketing.
Part 1
Marketing
Marketing is the process carried out by management that is responsible for identification,
anticipation and satisfaction of customer requirements considering organisational profitability
(Bathie, 2019).
As defined by American Marketing Association “Marketing is an activity, collection
of institutions and processes through which value for customers, clients, partners and society
is created, communicated, delivered and offers are exchanged” (Di Gregorio and et.al., 2019).
Considering above two definitions of marketing it can be said that marketing mainly
involves activities of identifying customer requirements and on the basis of creating and
delivering goods and services. This is done with two important aims fulfilling customer
requirements and also ensuring organisational profitability. As per this marketing is not mere
communication and promotion but a process that starts before creating or developing product
of organisation and ends after delivering goods and services to customers. This means that
overall marketing is present all activities through which goods and services are created and
delivered to customers.
Explanation of what the marketing mix is and where the communications
mix fits
4Ps of marketing are-
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