Practical Digital Marketing

Practical Digital
Marketing

Table of Contents
INTRODUCTION ..........................................................................................................................3
PART 1............................................................................................................................................3
What is Marketing. Explain it................................................................................................3
What is marketing mix and where communication mix fits...................................................3
Define Digital Marketing.......................................................................................................4
Explain what social media marketing is. ...............................................................................4
What is the digital marketing and social media marketing are all important to contemporary
businesses...............................................................................................................................5
PART 2............................................................................................................................................5
What is Social Media. Present two examples of social media contents that really works and
justify why..............................................................................................................................5
What are the effectiveness of Social media?..........................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Digital Marketing means an marketing which can be done by the organisation with the
use of internet or online mode. This helps in using technologies like cell phones, computers,
laptops and many other. These helps the company to promote their goods and services. This is
developed in 1990s and 2000s which bought the major changes in ways of promoting their
business enterprise in marketplace. It helps in reaching to customers in vast area. There is no
boundaries in this. This extends to non internet mode also like calls, messages, television or on
hold ringtones of mobile calling (Fuentes and Fuentes, 2017). With the increase in the use of
internet this helps the companies to reach at their customers easily. Customers taking decisions
of buying the products by searching it on internet instead of consulting with the sales persons.
This helps in the development of marketplace with the development of nation. This report deals
with marketing, marketing mix and communication mix, digital marketing, social media
marketing and sort out the campaigns which helps n the development of business organisations.
PART 1
What is Marketing. Explain it.
Marketing is an activity of promotion of those acts which are conducted by the
organisation. They encourage the sales of goods and services which are offered by the company.
Promotion are targeted to certain customers by providing them in giving catching slogans,
attractive graphic designs, different packaging styles motivates the customers to buy those
products. It helps in changing the minds of the customers (Haas and et, al., 2020).
What is marketing mix and where communication mix fits.
Marketing mix is the conjunctive factor which is obsessed by the organisation to
determine theirs customers to buy their goods and to avail their services. The companies has to
come with innovated strategies which helps them in enhancing their sale of their products. It
helps in promoting the product at right place, right time, right amount. This helps in marketing
and promoting the activities (Dahiya, 2019).
7 P of marketing Mix1. Product: It is a commodity which is produced to satisfy the needs and wants of their
customers. It includes goods and services both. Like: Cloths, Electronic devices,
Software, Video files and many more (Hajli and et, al., 2017).