Digital Marketing Strategies for Communication

Practical Digital
Marketing

Table of Contents
INTRODUCTION
Social Media
Search Engine
Email strategy
Chatbots
CONCLUSION
REFERENCES

INTRODUCTION
Communication strategy can be defined as a plan that organisation develops to
achieve its communication objectives. There are different digital marketing
examples that organisation can use for the purpose of achieving their
communication objectives. Digital marketing refers to marketing and
promotional activities that involve utilisation of different digital platforms and
channels. This study will discuss how digital marketing can be used in specific
communication strategy and will also involve analysis of their effectiveness
for marketing.

Social Media Marketing
This is one of the most important digital marketing example and this digital marketing
strategy is used by many organisations and some of them includes H&M, Tesco, and
Amazon. Social media refers to internet based platforms that allows its users to share
ideas and content. Most important and highly used social media channels include
Facebook, Instagram, Twitter and Pinterest. Businesses also are increasingly using
these social media platforms to connect and communicate with their target audience.
There are several ways in which social media channels are being used by companies
like H&M, Tesco and Amazon. This makes it one of the most important platform for
digital marketing. In order to use social media in digital marketing companies use it in
two ways that is organic social media marketing and paid social media marketing.