Digital Marketing: Explained, Importance, and Examples of Social Media Content

Digital Marketing
Table of Contents

INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
PART 1.......................................................................................................................................................3
Explain marketing...................................................................................................................................3
Marketing mix and communication mix..................................................................................................3
Explain digital marketing........................................................................................................................5
Social media marketing...........................................................................................................................5
Why social media and digital marketing are significant for contemporary business................................5
PART 2.......................................................................................................................................................6
Two examples of social media content....................................................................................................6
Screenshot for an effective marketing campaign to model......................................................................6
Why social media content is effective.....................................................................................................8
CONCLUSION...........................................................................................................................................9
REFERENCES..........................................................................................................................................11
INTRODUCTION
The term digital marketing is an act of promotion of various brands to connect with target
audience through internet and other kinds of digital communication (Arrigo, 2018). It is form of

marketing goods and services which involves electronic devices such as mobile phones, TV,
social media websites and so on. In this report, various topics are to be covered which are named
as marketing, marketing mix and communication mix, digital marketing, social media marketing,
why social media and digital marketing are important for business, examples of social media
content, screenshot of effective campaigns and why social media content is effective.
MAIN BODY
PART 1
Explain marketing
This term consist of procedures for buying and selling of products or services through
communicating, exchanging goods and services to give value for clients. It is a set of institutions
for communicating and exchanging information to target customers and promote or sell their
product in marketplace. The main purpose is to deliver their product or services with their high
quality standalone for clients through their content with long term goals and increased sales.
Sometimes marketers can direct deliver their product to other firms and directly to customers
also and increase brand awareness to provide value for customers.
Marketing mix and communication mix
This term marketing mix is an attribute that firm use to promote their brand or product in
marketplace. It is also helpful that firm pursue their activities and marketing objectives in target
market. Their marketing mix is product, price, place and promotion, people, process and physical
evidence (da Mota and Isaías, 2018).
Product: It should represent that firm has launch their any product for customers and
they are selling their product to satisfy their customer needs according to their customer
expectations. For an effective product, it is significant that they should differentiate another
product or services through competitors.
Price: Price reflects that whether customer can purchase their product or not and pay for
monetary value that they are ready to pay for it. It is identified which is based on cost pricing
where prices are only based for clients.

Place: It is also famed as channel of distribution that how product will be provided for
customer. Strategy of placement will help to assess what channel is most appropriate for product
and right product are given to right customer in right time (Ghosal, 2019).
Promotion: Some strategies are communicated for customers and promote their brand of
product through advertising, sales promotion, public relations and so on. It is essential that firm
uses this promotion only for attract more and more customers and it just an aspect of whole
marketing function.
Communication mix
This mix refers to provide s ome communication methods that firm used to promote their
services to targeted audience. This comprises that various ways to communicate customers
because marketing communication is a significant factor in today generation. Various tools and
techniques are used of communication mix which includes personal selling, advertising and
direct promotion. It is also determined that clients are offerings their product to bring their
loyalty of customers that would also increase their brand value of firm.
 Product is one of best features that customer can attract that will be fit for marketing basis
which provide goods and service. It is helpful to determine that what type of
requirements is required for customers and what kind of help which they produce in
goods that will be changes according to customer needs and wants (Hollebeek and
Macky, 2019).
 For particular price of product that would be generated for customer through and they are
willing to pay for goods and communicate easily for customer regard any product or
service.
 These communication mixes are helpful for customers who are more convenient to buy
their any product or service.
 Various activities of promotion which are used in communication mix to inform that
messages are communicate easily through various tools to target their audience. They are
also helpful t increase their loyalty for clients about many goods and services.