Digital Marketing: Concepts, Strategies, and Effective Campaigns

Digital marketing

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Explanation of marketing............................................................................................................1
Explain what the marketing mix is and where the communications mix fits..............................1
Explain what digital marketing is................................................................................................2
Explain what social media marketing is......................................................................................2
Explain why digital marketing and social media marketing are all important to contemporary
businesses....................................................................................................................................3
TASK 2............................................................................................................................................4
Present two examples of social media contents that really works and justify why.....................4
You will provide screen shots of effective campaigns which you will insert into your word
document. Established models and standards for digital marketing should be referred to........5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Digital marketing is one of the most important as well as crucial aspect in the present market
as each and every business is becoming fully digital so that they can exploit the online platforms
to the maximum advantage and thus the digital marketing has grown many folds since then and
is also considered as very beneficial too as it provides vast reach to the firm and also enables to
expand and grow in the long run (Stephen, 2016). In this report there is a detailed explanation of
the different concepts of marketing and its related factors that are equally important and also
possess a lot of value in the market. Other than that this report covers various others aspects too
like marketing mix, digital and social marketing, etc. and their detailed elaborated evaluation and
analysis so that it can add value to the company in the long run scenario.
TASK 1
Explanation of marketing
This concept of "marketing" is among the most frequently used words in the corporate
sector. Advertising is so vital to a company's success that it cannot exist there without. Marketing
is the term used to describe the operations performed by a company to advertise its goods or
services, whether digitally or in stores. Every advertising campaign's aim is to raise awareness
and persuade prospective consumers to use a company’s products or services over those of its
rivals. “The aim of advertising is to get to comprehend the customer so well that the individual
understands it perfectly and promotes oneself.” Marketing have shifted over time to how it used
to be. The emergence of tv and the web affected the paradigm as there were only broadcast news
firms to market a label's commodity. Companies have a plethora of business models to select
among. Marketing is divided into two types: web advertising and offline advertising. The
distinction seems to be that it employs paper, broadcast, TV, and phrase to contact its core
demographic, whereas the other connects to the internet. A company could choose to collaborate
with one or both of those options. However, of the two, online advertising is proved as being the
most popular. Individuals today prefer online shopping than they would listen to the news or
music, which is not surprising.
Explain what the marketing mix is and where the communications mix fits
The marketing mix is a phrase that relates to the judgments that advertisers take when they
create their good or service and commercialise (Talikoti, 2019). The P's and C's of advertising