Practical Digital Marketing

Practical Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Describe what is marketing.........................................................................................................3
Explain what is the marketing mix and communication-mix implementing effectively............4
Digital marketing concept...........................................................................................................5
Explanation of social media and digital marketing in order to contemporary business.............5
Evaluate the importance of digital marketing. ...........................................................................5
PART 2............................................................................................................................................6
Examples of social media content in order to effectively work accomplished. .........................6
Screen shot of effective campaign which helps to establishing model of digital marketing......7
Why organisation using social media content effectively. ........................................................9
CONCLUSION ...........................................................................................................................10
REFERNCES.................................................................................................................................10

INTRODUCTION
Digital marketing is wider and broader aspect which including various tools and
techniques in order to promoting products and services. Most of organisation using digital
marketing in order to reach the information of products and services to large numbers of
customers. It involves various tools and techniques which used to effectively communicating to
their customers (Arkhipova, and et. al., 2018). The report is about marketing which refers to it is
process and involved various method such as marketing-mix, communication-mix and many
other which leads to profitability of company. It involves using various social media and content
in order to promotes the products and services as well as organisation launched various
campaign.
PART 1
Describe what is marketing
Marketing is process or tool which refers to including various activities in order to
promote the products and services as well as buying and selling of goods and services. It
involves different types of activities such as advertising, selling and fulfil the need and wants of
customers. Organisation focusing this activities in order to increasing sales and achieving
organisation goal and objective of company ( CHAIN, 2018). According to Philip kotler, it
considers as marketing is art and science which including various promotional tools which helps
to effective communicating and delivering products and services to target audience.
It is essential concept which each and every company utilising this process or tools in
order to retaining customer for longer period of time and maintaining healthy relationship with
customers. It includes using this approach effectively reached the products and services to
customers.
Explain what is the marketing mix and communication-mix implementing effectively.
Concept of marketing-mix included various tools and techniques such as promoting,
advertisement, online promoting products and services. It is process which refers to developing
brand image at marketplace and main purpose of organisation to enhancing productivity and
profitability of company. Organisation focusing on strategies in order to branding products and
services and developing brand image in the mind of customers. It is essential because it helps to

creating awareness of products and services so effective attained the goal and objective of
company. There are including various component which are discussed below.
Product-: It is component which refers to value or thing which are delivered to customers
in order to satisfy the needs and demands of customers.
Price-: It is second element which including value of products so organisation charge for
customers in order to providing products and services. It essential to mention price of product
and services and organisation developing effective pricing strategies.
Place-: Place refers to location which include organisation using effective distribution
strategy in order to easily reached products and services to customers.
Promotion-: It includes various tools and techniques in order to organisation using social
platform such as What's app, Instagram, you tube, twitter and many others (Dahiya, 2018).
Promotional activities is essential practising for an organisation without that they cannot
attractive to customers.
There are also another promotional-mix which considering as communication mix as
well as it includes effectively communication delivering to customers regarding products and
services which result as attractive large numbers of customers. It is an effective and efficient
process which helps to smooth flow of goods and services.
Digital marketing concept
Digital marketing is process which refers to conducing marketing activities with the help
of using digital platform and social media. This is process which using electronic medium and
applications in order to promoting products and services such as E-mail, Instagram, you tube,
twitter and what's app (Finotto, and et. al., 2020). In present scenario, organisation facing tuff
competition so they using various tools and techniques in order to grape market opportunities
and gaining competitive advantages. It most effective techniques to easily transferring
information to customers and available products and services easily.
Therefore, it including various social and digital platform which helps to attracting large
numbers of customer effectively.
Explanation of social media and digital marketing in order to contemporary business.
It includes digital and social media both are important platform which helps to
innovatively promoting products and services. Most of organisation using this platform in order
to increasing pro0fitability and productivity of company. Digital marketing activities such as