Practical Digital Marketing

This document provides an overview of practical digital marketing, including the concept of digital marketing, marketing mix, communication mix, and the importance of digital marketing. It also explores examples of social media content and effective digital marketing campaigns. The document is suitable for students studying marketing or anyone interested in learning about digital marketing.

Practical Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Describe what is marketing.........................................................................................................3
Explain what is the marketing mix and communication-mix implementing effectively............4
Digital marketing concept...........................................................................................................5
Explanation of social media and digital marketing in order to contemporary business.............5
Evaluate the importance of digital marketing. ...........................................................................5
PART 2............................................................................................................................................6
Examples of social media content in order to effectively work accomplished. .........................6
Screen shot of effective campaign which helps to establishing model of digital marketing......7
Why organisation using social media content effectively. ........................................................9
CONCLUSION ...........................................................................................................................10
REFERNCES.................................................................................................................................10

INTRODUCTION
Digital marketing is wider and broader aspect which including various tools and
techniques in order to promoting products and services. Most of organisation using digital
marketing in order to reach the information of products and services to large numbers of
customers. It involves various tools and techniques which used to effectively communicating to
their customers (Arkhipova, and et. al., 2018). The report is about marketing which refers to it is
process and involved various method such as marketing-mix, communication-mix and many
other which leads to profitability of company. It involves using various social media and content
in order to promotes the products and services as well as organisation launched various
campaign.
PART 1
Describe what is marketing
Marketing is process or tool which refers to including various activities in order to
promote the products and services as well as buying and selling of goods and services. It
involves different types of activities such as advertising, selling and fulfil the need and wants of
customers. Organisation focusing this activities in order to increasing sales and achieving
organisation goal and objective of company ( CHAIN, 2018). According to Philip kotler, it
considers as marketing is art and science which including various promotional tools which helps
to effective communicating and delivering products and services to target audience.
It is essential concept which each and every company utilising this process or tools in
order to retaining customer for longer period of time and maintaining healthy relationship with
customers. It includes using this approach effectively reached the products and services to
customers.
Explain what is the marketing mix and communication-mix implementing effectively.
Concept of marketing-mix included various tools and techniques such as promoting,
advertisement, online promoting products and services. It is process which refers to developing
brand image at marketplace and main purpose of organisation to enhancing productivity and
profitability of company. Organisation focusing on strategies in order to branding products and
services and developing brand image in the mind of customers. It is essential because it helps to

creating awareness of products and services so effective attained the goal and objective of
company. There are including various component which are discussed below.
Product-: It is component which refers to value or thing which are delivered to customers
in order to satisfy the needs and demands of customers.
Price-: It is second element which including value of products so organisation charge for
customers in order to providing products and services. It essential to mention price of product
and services and organisation developing effective pricing strategies.
Place-: Place refers to location which include organisation using effective distribution
strategy in order to easily reached products and services to customers.
Promotion-: It includes various tools and techniques in order to organisation using social
platform such as What's app, Instagram, you tube, twitter and many others (Dahiya, 2018).
Promotional activities is essential practising for an organisation without that they cannot
attractive to customers.
There are also another promotional-mix which considering as communication mix as
well as it includes effectively communication delivering to customers regarding products and
services which result as attractive large numbers of customers. It is an effective and efficient
process which helps to smooth flow of goods and services.
Digital marketing concept
Digital marketing is process which refers to conducing marketing activities with the help
of using digital platform and social media. This is process which using electronic medium and
applications in order to promoting products and services such as E-mail, Instagram, you tube,
twitter and what's app (Finotto, and et. al., 2020). In present scenario, organisation facing tuff
competition so they using various tools and techniques in order to grape market opportunities
and gaining competitive advantages. It most effective techniques to easily transferring
information to customers and available products and services easily.
Therefore, it including various social and digital platform which helps to attracting large
numbers of customer effectively.
Explanation of social media and digital marketing in order to contemporary business.
It includes digital and social media both are important platform which helps to
innovatively promoting products and services. Most of organisation using this platform in order
to increasing pro0fitability and productivity of company. Digital marketing activities such as

using various applications such as Facebook, Instagram and many others. On that basis
organisation developing strategies in order to focusing on social media and digital platform
which result as achieving the organisation goal and objective easily (Ghai and et. al., 2018).
There are ample of ways which helps to boost the business and using various platforms in order
to targeting large numbers of customers. This process effectively and efficiently using by
organisation because it helps to enhancing performance of company with the help of search
engines, corporate website and many others.
Online business using unique approach to providing products and services to customers.
It is essential concept which effectively implementing in organisation system as well as easily
beat competitor at marketplace.
Evaluate the importance of digital marketing.
To grow a business, digital marketing play an important role like accessing customer data
without using digital marketing in business it is hard to stand in the market.
 Easy way to reach customer – By using different ways easy to reach customer and know
what their desires.
 Gathering of information – it is easy to collect information to grow business and making
new marketing plan.
 Make part in global market (Hofacker, 2018).
 Help to know about competitors what are they doing and beat them.
 By using digital platform able to reach people where they spend their time.
PART 2
Examples of social media content in order to effectively work accomplished.
In digital marketing, social media content play an important role because it helps to achieve
goals within a period of time. Always make good social media contents. It helps to customer
attract toward brand ( Kumar, and et. al., 2017). Social media content impact on business. With
the help of social media content customer easily understand message of a firm. Social media
contents help due to following features
 Connects audience with brand – social media content helps to target customers. These
contents more powerful to influence decision of customers at large scale.

 Help in conversion rate – social media contents helps to change conversion rate and
achieve higher level.
Types of social media contents are
 video - video help to engage customers by displaying contents through video. Most of
web traffic comes through videos. By using YouTube, many growing YouTube channels
give your product advertise to target audience and they also provide sponsorship
(Opresnik, 2018).
 Infographics content – it is a type of social media contents like charts, graphics etc. it
helps to understand the content easily.
 Short videos- many platform today provide features of short video to grow business. By
using short videos an organisation able to reach their customers in short period.
 Podcast- it is new radio features. An organisation focus on marketing by using podcast to
reach more listeners like khabri app. Podcast content link also post on Facebook.
 Livestreams - livestreams also help to reach more public.
 VR content – VR content help to make more interactive content and help to influence
more public.
 Webinars – webinars also help to engage with audience and after conducting webinars
an organisation can collect all emails and work according to customers demands (Ruan,
and et. al., 2019).
 Client testimonial – by sharing client testimonial, it's give a good feedback about
company business.
 E-books - everyone love an e-book. By promoting e-books on social media channels, it
helps to provide extra leads and grow business.
 Guides – guides helps to reach target audience. Guide help to explain how to use
products
By using digital marking and using different social media contents lie client testimonial,
podcast, video, infographics content easy to reach target audience and know what they looking
for. After knowing customer requirement it is easy to make desire product.

Screen shot of effective campaign which helps to establishing model of digital marketing.
This is the most effective campaign which are launched in 2020 and it is way to digitally
celebrate the Christmas festival in very attractive manner. This including promoting products
and services which refers to Christmas bazaars and providing various offers and discounts to
attractive large numbers of customers ( Susanto, 2017). This digital marketing campaign used
famous brand in order to increasing sales and attractive large numbers of customers. This kind of
campaign used by E-commerce companies such as Amazon which providing various offers on
products and services.
RACE Model
Reach-: It is first element of this model which refers to using various levels in this
campaign to reaches to customers. It including this Christmas campaign which helps to
attracting more customer base and providing various offers on products and services.
Act-: It is element which refers to many people act on this champaign because it is
unique way to approaching customers and utilising characters which result as positive outcomes.
Convert-: on that basis gathered the positive response of customers and considering
mostly the adults which helps to enhancing profitability and sales of company (Thomas, and et.
al., 2017).
Engage-: This component plays vital role in order to which shows that how much
customers are engaged on this campaign and brand. Amazon developing this Christmas

campaign because they attractive large numbers of customers because they follow brand and
enhancing engagement of customers. It effectively adapting social media platform so increasing
sales of products and services.
Zara : New collection Launch:

It is another way and attractive campaign which are discovered by Zara is one the leading
organisation in UK. It is effective digital marketing campaign in order to increasing customer
base as well as developing effective brand image in the mind og customers.(Thomas, and et. al.,
2017). It considered as organisation formulated new strategy in order to launching digital
marketing campaign effectively because they launch new collection for customers.
RACE model
Reach-: This is important concept which refers to easily reached to customers and target
audience attracting effectively and efficiently. Zara launch new collection in order to attracting
large numbers of customers ( CHAIN, 2018).
Act-: It is second stage which refers to audience and customers getting information
regarding brand in order to serve the best product and services. It is process in order to
evaluation performance in the market on the basis of run the digital marketing campaign.
Convert-: It is process which refers to customers not getting information regarding
products and services but also purchased as well as enchaining profitability and productivity of
company (Dahiya, 2018).
Engage-: It is last stage in this organisation engaged customers for longer period of time
in order to providing various programmes and activities for customers. Most of organisation run
the customer engagement programmes for those customers who are preferred more trendy
clothes.
Therefore, it including various campaign which result as increasing social media and
digital platform because it helps to making more attractive campaign. Social media is effective
tool which used by most of organisation in order to developing campaign and increasing sales of
company.
Why organisation using social media content effectively.
Social media content is an effective tacit which most of organisation using in order to
increasing customer engagement towards the products and services. This process helps to
enhancing effectiveness of organisation which result as social media content.
Increases awareness of products-: Social media helps to increasing awareness of
products and services in order to developing brand image in the mind of customers and focusing
on social content effectively.

Measurable-: It is another approach which helps to increasing effectiveness of
organisation which result as more customer taking interest and increasing customer response. It
includes various tools and techniques which refer to adding in social media content and
effectively used this approach by organisation.
CONCLUSION
From the above report it has been concluded that, it has been included marketing concept which
refers to various tools and techniques which helps to promoting products and services. It
involves marketing-mix element which utilised by most of organisation in order to delivering
effective communication regarding products. Marketing is important concept for each and every
organisation and in present scenario used digital marketing which included various digital
platform which helps to promote the product and services. Communication-mix is tools and
techniques which helps to attracting large numbers of audience as well as utilising social media
platform such as What's app, Instagram, twitter and you tube in order to conducting promotional
activities.
REFERNCES
The Books and Journal

Arkhipova, N.I. and Gurieva, M.T., 2018. Modern trends in the development of digital
marketing. RSUH/RGGU Bulletin. Series Economics. Management. Law.
CHAIN, G.S., 2018. Digital marketing.
Dahiya, R. and Gayatri, 2018. A research paper on digital marketing communication and
consumer buying decision process: An empirical study in the Indian passenger car
market. Journal of Global Marketing, 31(2), pp.73-95.
Finotto, V. and Mauracher, C., 2020. Digital marketing strategies in the Italian wine
sector. International Journal of Globalisation and Small Business, 11(4), pp.373-390.
Ghai, S. and Rahman, O., 2018. Measuring effectiveness of campaigns using digital marketing
& its impact on youth. International Journal on Global Business Management &
Research, 7(3), pp.19-30.
Hofacker, C.F., 2018. Digital marketing: communicating, selling and connecting. Edward Elgar
Publishing.
Kumar, M.M. and Jincy, K.B., 2017. Digital marketing: challenges and opportunities. Paripex-
Indian Journal of Research, 6(11), pp.117-119.
Opresnik, M.O., 2018, July. Effective Social Media Marketing Planning–How to Develop a
Digital Marketing Plan. In International Conference on Social Computing and Social
Media (pp. 333-341). Springer, Cham.
Ruan, Z. and Siau, K., 2019. Digital Marketing in the Artificial Intelligence and Machine
Learning Age.
Susanto, G.M., 2017. The Power of Digital Marketing. Elex Media Komputindo.
Taiminen, H., 2016. One gets what one orders: Utilisation of digital marketing tools. The
Marketing Review, 16(4), pp.389-404..
Thomas, B. and Housden, M., 2017. Direct and digital marketing in practice. Bloomsbury
Publishing.