Practical Digital Marketing

Practical Digital
Marketing

Table of Content
• Introduction
• Review of digital marketing examples.
• Explain using literature how they contribute to the communication strategy for the
respective organisation, as part of the promotional aspect of the marketing mix.
a) example 1
b) promotional and marketing mix
• Effectiveness and rank examples in order of effectiveness, utilising social media measures.
• Conclusion
• Reference

Introduction
Digital marketing refers to the advertisement goods
and services by using the digital platform so that
they can attract the large pool of customers in order
to increase their sale and profitability. It take the
consideration of internal and external sources so
that they can use the appropriate medium for
promoting the goods and services.

What is Digital Communication Strategy
It is the strategy which helps in meeting the large group of
customers by having the effective communication and this is
strategy help in sending the right message to the right in
division so that they can attains the higher revenue and
profitability by performing each task in an appropriate manner.