Use of Digital Marketing in Communications Strategy

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation

Use of digital marketing in a specific communications
strategy
Name & ID

Table of Contents
1. Introduction
2. Review the digital marketing examples .
3. Explain using literature how they contribute to the communications strategy for the respective organisations, as
part of the promotional aspect of the marketing mix.
a. example 1
b. example 2
c. promotional and marketing mix
4. Effectiveness and rank the examples in order of effectiveness, utilising the social media measures
5. Conclusions
6. References

INTRODUCTION
Digital marketing strategy
Digital marketing is an effective approach which is concerned with the use of online tools and
techniques for the purpose of promotion and advertisement of product and services in marketplace.
There are a lot of tools such as mobile devices, internet, software and other tools are used for
promoting products in digital manner. In this, a lot of online techniques such as search engine
optimization, social media marketing, content marketing are applied in significant manner (Kannan,
2017).