Practical Digital Marketing

Practical Digital Marketing

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PART 1............................................................................................................................................3
Discuss the term marketing................................................................................................3
Discuss about marketing mix and how communication mix fits...................................3
Explain digital marketing.....................................................................................................4
Discuss social media marketing........................................................................................5
Importance of digital marketing along with social marketing........................................5
PART 2............................................................................................................................................6
Examples of social media content....................................................................................6
Screenshots of effective campaign along with models & standards of digital
marketing...............................................................................................................................7
Effectiveness of social media content..............................................................................8
CONCLUSION...............................................................................................................................9
REFERENCE...............................................................................................................................10

INTRODUCTION
Digital marking is described as a effective mode of promotion related to goods at
marketplace. In current era internet is on top of the list and that is the outcome of
increment of digital platform in which there are various areas of marketing that consist
communication mix, social marketing and so on (Chaffey and Smith, 2017). Present
report is based on Zara Company. This assignment carried out discussion about
importance of marketing functions and the marketing mix along with the communication
mix. Additionally, how digital marketing is used in communication strategies.
MAIN BODY
PART 1
Discuss the term marketing
Marketing can be defines as a process that is used with the aim of
communicating and exchanging of values to end users, clients and with society peoples
at larger scale. In this the process term refers to reaching, promoting, selling and supply
of product or services to consumers (Chaffey, 2019). The main motive of marketing is to
create awareness about brands or products as well as to attract potential customers by
understanding their preferences and trends. Basically, it is a advertising activity that is
conducted by entities of company to advertise about services or commodity of
company. In relevance to this, there are numerous methods by which it can be done
such as social media, digital marketing, SEO and so on. This provides many benefits to
company in term of enhancing profit and sales margin of company. By which company
will able to accomplish its organisational goal. For instance Zara company is more
focused towards digital marketing instead of using other modes for promotion.
Discuss about marketing mix and how communication mix fits.
Marketing mix is a course of actions that is used by the entities of company for
promoting their brands or commodities. On the other hand the term communication mix
means the way of communication to consumers in order to understand their needs and
preferences (Hanlon, 2019). This is carried out in personal selling, direct selling, public
relation packaging and so on. In context of Zara, marking mix is explained below: