Practical Digital Marketing

PRACTICAL DIGITAL
MARKETING

Table Of Content
 INTRODUCTION
 Digital marketing
 Use of digital marketing in communication
strategy
 Social media
 Example of Starbucks
 Example of Cadbury
 CONCLUSION
 REFERENCES

INTRODUCTION
 Digital marketing is one of the best methods
for organisations in order to promote their
goods and services. Companies identified that
it becomes a trend which is very beneficial
because it directly communicate with the
targeted audience (Prathapan, Sajin Sahadevan
and Zakkariya, 2018).

MAIN BODY
 Digital marketing
 Digital marketing is the most important tool and
technique of promoting goods and services of
organisations. It is analysed that there are many
organisation which already used digital
marketing such as Nike, Starbucks, Cadbury,
National geographic, etc. They already know the
importance of digital marketing as they
experience (Purwana, Rahmi and Aditya, 2017).