Practical Digital Marketing

Practical Digital
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
The Concept of Marketing...........................................................................................................3
Distinguish between the marketing mix and the communications mix.......................................3
Digital Marketing.........................................................................................................................4
Social media marketing...............................................................................................................4
The importance of digital and social media marketing in today's companies.............................5
TASK 2............................................................................................................................................5
Two examples of content of social media...................................................................................5
Screenshots of successful campaigns..........................................................................................6
Social Media Content's Effectiveness..........................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The aim of this report is to explain the various forms of business techniques that can be used
to obtain targeted outcomes successfully and efficiently. Digital media and social media
marketing are widely regarded as the most common movement and most effective means of
communicating with consumers. The aims of the marketing mix and communication mix to
achieve desired targets are highlighted in the paper. The study also focuses on the organizations'
realistic approaches to achieving their goals. The digital marketing model and norm seem to be
useful for the organization in terms of using appropriate online channels to raise sales and draw
new buyers through the development of successful relationships.
TASK 1
The Concept of Marketing
Marketing is a collection of practices and techniques that help a business express the
importance of its name, product, or service to potential customers. There are numerous
marketing options available. A company's judgment on a marketing plan or design is dependent
on a careful examination of said target audience (Gómez-Olmedo and Tsirintani, 2019). As an
example. If a business wishes to reach a certain area. Marketing is a form of business practice
that aims to increase a company's profits. Marketing and tactics centred on the overall market
situation and environment are used to increase the company's profits and, finally, earnings.
Distinguish between the marketing mix and the communications mix.
Marketing Mix
It is a strategic tactic used by businesses to successfully and efficiently market their
goods or services. To help understand consumer market and evolving demands in the world, this
framework focuses on the following Ps.
 Product: The commodity or services that the organisation provides to its target audience
are referred to as a product. Customers are attracted to brands that have unique ideas. The
business must adapt to the changing demands and desires of its consumers. Sainsbury's,
for instance, has an organic line of natural flavours.
 Price: Customers pay a price for the expense of the goods or services they get.
Customers' swapping costs can be reduced with appropriate strategic tactics. To
maximize its profits, Asda, for instance, employs a competitive pricing approach.