Practical Digital Marketing: Strategies and Tools for Effective Communication

This presentation covers the essential digital marketing tools and strategies for effective communication and promotion. It includes an introduction to digital marketing, followed by detailed explanations of social media marketing, SEO, email marketing, PPC, influencer marketing, retargeting ads, viral marketing, affiliate marketing, and content marketing. The presentation concludes with a discussion of the most effective marketing strategies and tools for organizations.

PRACTICAL DIGITAL MARKETING

TABLE OF CONTENTS
• INTRODUCTION
• DIGITAL MARKETING TOOL
• Social media marketing
• Search engine optimization
• Email marketing
• Pay per click
• Influencer marketing
• Retargeting ads
• Viral marketing
• Affiliate marketing
• Content marketing
• CONCLUSION
• REFERENCES

INTRODUCTION
• Digital marketing is the essential part of the organisation marketing function this is the type of
important tool or mode of reaching huge numbers of the customers through internet for promotional and
selling context. This involves the utilization of digital technologies which connect peoples and machines
with each other and facilitate the effective transfer of information in different form of digital content
such as video, infographics, website, blogs, search engine information etc.

DIGITAL MARKETING TOOL
• Social media marketing
• Search engine optimization
• Email marketing
• Pay per click
• Influencer marketing
• Retargeting ads
• Viral marketing
• Affiliate marketing
• Content marketing

SOCIAL MEDIA MARKETING
• Social media is the kind of digital platform which provides
effective way of communication through different channels,
in the current market the craze of social media is very higher
and huge of the global population is using this. This is type
of social connecting application which enables the users to
develop and share informative and attractive content and
help to achieve all communication goals.

SEARCH ENGINE OPTIMIZATION
• This is one the most important digital marketing strategy which helps and
support the several other marking tools and strategies. Because that is the
digital techniques work to increase the presence and appearance of
organisation website and content into the search engine due to which when
customer use search engine for organisation related content or any related
product then they fund the content and visuals of selected organisation. This
work to improve the quality and quantity of website traffic to webpage by
improving the visibility on search engine.

EMAIL MARKETING
• Email is another important tool of digital media, which work
as a digital distributor of the messages from one digital equipment to
other (one mobile phone to other and from one computer to other).
Email marketing is the effective application or use of email for
transiting the promotional and brand awareness messages to huge
number of the target customers and existing customers.

PAY PER CLICK
• This is another most important digital marketing
strategy which involves the management of organisation
webpage and social media page effectively by assuring the
proper appearance of organisation information on social media
and search engine . In this marketing strategy organisation hire
the publisher who can manage the visits of in company page by
making the proper research, ad development, page
development, set-up, tracking and testing, campaign launch,
monitoring of the performance, campaign assessment and
feedback management.

INFLUENCER MARKETING
• Influencer marketing is the type of social media
marketing which involves the application of organisation and
other people influencers such as any papular celebrity and
other online influencers who are having the grate value in social
media. Organisation can collaborate with online influencers to
prompt their products and services which can be effective for
brand recognization. This can involve the leverage of individual
of own organisation who are having the higher followers and
fans on their social media.

RETARGETING ADS
• This is the type of strategic marketing tool which
aims to make more effective communication and generate
lead . Under this marketing strategy organisation can
retarget their previous visitors who posed the interest
towards products but leave the webpage without any
purchase. This process of digital marketing involves the
re-presentation and appearance of customer selected
product add to them either on the organisation mobile
application notification or in the search engine through
notification add pointing.

VIRAL MARKETING
• This one of the innovative digital
marketing strategy which involves the sharing of
information through customer mouth information
and orogenic information about organisation ,
product, services and offers. Under this type of
marketing strategy organisation can use their
existing social networks to promote company
information on multiple social media platform .

AFFILIATE MARKETING
• This is the type of digital marketing strategy which
involves the third party support for the brand promotion and
advertisement on digital media. Such as blogger who are
having the huge followers on digital platform then organisation
can offer them effective payment exchange of brand promotion
through their webpage. In this marketing strategy organization
compensate third party public who generate more traffic for
company products and services.

CONTENT MARKETING
• This is the key process or strategy of
marketing which helps to focus and development of
attractive and informative content for effective
marketing of the product and services. This helps to
accomplish all other digital marketing tool by providing
the best content of marketing and without this strategy
digital marketing is can not be effective enough to attract
the customers for conversation and purchasing.

CONCLUSION
• From the above study it has been concluded that digital marketing is effective way of business and
promotional communication due to the effective internet techniques and connecting platforms, Such as
social media platform, email, webpage etc. and all these effective mode of digital communication can
perform more effective with the support of effective digital marketing strategies such as SIO, content
marketing, pay per click etc. for the organisation some of the most effective marketing strategies and
tool which contribute in higher response and communication are social media, content marketing and
search engine optimization

REFERENCES
• Mandal, P. and Joshi, N., 2017. Understanding digital marketing strategy. International journal of
scientific research and management, 5(6), pp.5428-5431.
• Safanta, A., Shihab, M.R., Budi, N.F.A., Hastiadi, F.F. and Budi, I., 2019, March. Digital Marketing
Strategy for Laboratories Marketplace. In Journal of Physics: Conference Series (Vol. 1196, No. 1, p.
012078). IOP Publishing.
• Suryawardani, I.G.A.O. and Wiranatha, A.S., 2017. Digital marketing in promoting events and
festivities. A case of Sanur Village Festival. Journal of Business on Hospitality and Tourism, 2(1),
pp.159-167.